Email marketing presents a significant opportunity to generate more leads and boost conversions for your business. Targeted and personalized email marketing is a great way to turn strangers into solid leads.
Compared to other techniques, email marketing is highly cost-effective and scales easily. As your list grows, so does your sales potential.
This article will explore key strategies for leveraging email to explode lead generation and conversions. Keep reading to learn more.
What is Email Marketing Lead Generation?
Email lead generation refers to using campaigns to produce new, high-quality sales leads. Rather than promote to existing customers, these emails seek to attract prospective buyers. The goal is to capture contact information and permission to nurture leads with targeted content until they’re ready to talk to sales.
You create valuable free offerings like guides, discounts, or webinars that site visitors must provide an email address to access. Readers exchange their personal information and permission to be marketed to further in return for your exclusive content.
When done correctly, this tactic can rapidly grow your customer base and revenues.
Why Email Lead Generation is Important
There are many reasons why focusing on email lead generation strategies is critical:
- You can use it to generate more leads overall compared to alternatives. Qualified leads drive growth.
- Email lead gen taps new audiences cost-effectively. Minimal spending provides easy growth.
- You scale campaigns over time. They provide unmatched efficiency to reach thousands or even millions of prospects.
Simply put, strategies empower any business to generate more qualified leads to accelerate growth.
Email Marketing Strategies for Better Lead Generation
So, how can you get started with email lead generation? Here are some strategies to help you create successful campaigns:
Identify Your Target Audience
Getting crystal clear on ideal customers is step one. Avoid randomly blasting emails to any and all contacts. You’ll achieve better results by understanding best-fit audience needs.
Conduct thorough research on demographics, interests, pain points, and goals. An excellent way to do so is by mapping customer avatars embodying valuable buyer personas. This allows you to tailor content and calls to action to their needs specifically. It also makes a night and day difference in conversion rates.
Design Simple and Concise Emails
Resist overcomplicating emails or cramming excessive links. Emails with concise value tend to convert best. Get to the point fast in subject lines and headlines. Use bullet points and formatting to ease navigation. Write crisply with “what’s in it for them” up front.
Streamlined emails focused wholly on communicating value quickly will earn more opens, clicks, and conversions. In short, remove unnecessary fluff. After all, you are working with limited real estate. So, make it count!
Write Attractive Subject Lines
According to recent studies, 64% of recipients decide whether to open an email based on its subject line. That’s why it remains one of the most essential parts of any email marketing campaign. You want to craft compelling ones optimized to trigger opens.
First, avoid blatant gimmicks or inappropriate urgency. For example, using “URGENT” or “ACT NOW,” overpromising or simply lying will make you lose credibility. Instead, strive for relevance, value, and benefit. Curiosity questions and problem/solution formats work very well.
A/B Test different angles to determine which resonates best.
Craft Strong Calls to Action
Since the purpose is to convert strangers into leads, including a strong and clear Call to Action (CTA) is recommended. This means prominently featuring clickable buttons, forms, and links for the next step you want viewers to take. Don’t leave things ambiguous.
Bold action buttons of color are an excellent way to encourage desired behavior. Place CTAs early and throughout to boost conversions.
Create Content Upgrades and Gated Content
Exclusive “lead magnet” content given away in exchange for contact information is called content upgrades. Examples include:
- Gated special reports
- Printable checklists
These are all unlocked upon providing email, making the content exclusive to subscribers. Quality and uniqueness play a role in rates. Spend time crafting exceptionally appealing upgrades. There must be an incentive to sign up.
Of course, make sure to ask for the necessary permissions and only request one or two fields for a low barrier to entry.
Use Personalization To Keep Customers Engaged
According to a study, personalized subject lines alone can boost open rates by 26%. Properly timed personalized content takes conversions up.
Now, even modest businesses can tailor subject lines and content automatically using email marketing tools like Get a Newsletter based on behaviors and attributes. Tools like ours can provide tagging to track user behavior, targeted segmentation, and email automation. Every touchpoint can be highly targeted along the customer journey.
The key is understanding the nuance between value-driven email personalization vs gimmicks. Try to make each subscriber feel valued instead of just getting a name right.
Leverage Social Media Channels
Promoting offers on social media also broadens your reach. Curated posts that drive traffic to blog content (and then to lead forms) can significantly boost your subscriber base. You’ll own more leads for more effective email follow-ups. It’s a powerful combo.
PS: be sure to include social sharing buttons in your emails. Make it easy for subscribers to share your content with their networks.
Offer Referral Incentives
Word-of-mouth referrals are precious for lead generation. Referral incentives encourage your current satisfied subscribers to share your emails and offers with friends and contacts.
Some examples of referral rewards you can provide subscribers who refer sign-ups that ultimately convert include:
- Percentage discounts on future purchases for both the referrer and the referral
- Cash credits towards products/services
- Entries into contests, giveaways, and prize drawings
- Gifts like company swag or gift cards
The incentives give your subscribers a compelling reason to share your email content within their networks. Vouching from a familiar contact makes referred prospects much more likely to opt in and eventually buy from you.
Optimize for mobile
Over half of all emails are opened solely on mobile nowadays. As such, ensure templates and content display smoothly on all screens. Use minimalist text that’s legible on handhelds. Another way to optimize for mobile is by providing clear call-to-action buttons — large enough to tap on a small screen and stand out.
You should always test emails across devices before sending them to avoid formatting errors.
Split Test to Improve Strategies
Even if you follow all the tips in this article, no definitive formula exists to guarantee high-converting emails. Optimization means continually testing variables like subject lines for resonance.
For example, A/B tests a problem/solution headline against one showcasing exclusivity. See which sparks better engagement. Continual split testing provides concrete data to deploy going forward.
Tiny tweaks can spark big lifts.
If you want more leads, optimized email strategies are indispensable. Used correctly, this unmatched method turns strangers into loyal clients efficiently. We covered key targeting, content upgrades, and personalization tips required to maximize email success.
Ultimately, mastering these practices and diligently testing combinations creates a high-converting lead generation machine.
Use the tools and tips outlined to optimize your campaigns and watch your subscriber list grow.