Do you have a clear strategy for your email marketing in place and have chosen service for your email outreach?
Awesome! Then it’s time to start attracting subscribers to your email list.
This part of the guide will give you all the details you need to grow your email list and get more subscribers.
For someone to dare to share their email addresses, they want to know immediately what value you will deliver and how often you will send it out. The clearer this is, the more likely they are to remain subscribers for a long time and choose to stay on your email list.
You want your subscribers to feel unique and special for receiving your emails. Give them that feeling that they are the first to know or that the content is for them only.
Make sure your signup forms are clearly visible on your website. Keep the registration flow as simple as possible and ask only for the information you really need.
Long forms risk scaring subscribers away, as it is simply too time-consuming to go through the whole flow. Plus, they’ll wonder what you’re doing with all that information.
However, we recommend you use a “double opt-in”, which means that the recipient receives a confirmation email and confirms through a link that they want to sign up as a subscriber. This is done automatically in Get a Newsletter.
It is a good idea to communicate at the registration that you can unsubscribe from your email list whenever you want. It creates trust and more people will be willing to sign up.
In addition, it’s required by law to have an unsubscribe link in every email. In Get a Newsletter, an unsubscribe link is included automatically and must always be included for you to be able to send your emails.
It’s necessary to manage it well and see it as the gold it actually is. It’s time for you to think about what you can offer in return, besides your valuable newsletters of course.
What your readers are looking for is probably a solution to one or more problems they have.
Giving something away for free in exchange for subscribers providing their email address is also known as a “freebie” or “lead magnet”. For example, it could be a PDF, eBook, exclusive video, or template. Get more examples of effective lead magnets here.
Your email list will eventually consist of many people with different interests and preferences. By segmenting your email lists according to various criteria, you can make your emails more personal and as relevant as possible to each contact.
It will result in higher open rates, click-through rates, and more loyal subscribers who stay longer.
So, before you attract even more subscribers to your newsletters, think about how you will use the email lists. How will you segment your subscribers?
For example, if you want to be able to segment contacts by language, gender, interests, or behaviors on your website, you need to think about how you collect that information. Below are some common criteria to segment by:
Demographics: gender, age, geography, language, income, education, occupation, marital status
Psychographics: personality, lifestyle, activities, motivation, beliefs
Behaviors: purchase history, behaviors on your website, engagement, knowledge level
So, in summary, segmentation is about gathering information and monitoring the behavior of customers and subscribers. To then be able to group subscribers, create different email lists and send targeted and relevant content.
You can easily create signup forms with Get a Newsletter and add custom fields for the information you want to collect about your subscribers.
To make segmentation easier, you can create several different signup forms. This way, you can collect valuable information without being forced to include too many fields in your signup forms.
For example, if you have an English and a Swedish version of your website, you can set up a form for each language version. This way you can collect information about languages without having to ask for it directly.
You can add a signup form depending on which page they are on that clearly shows what they are interested in.
You could also ask a direct question such as:
What are you interested in?
Offers / Industry news
Depending on which button they press, they end up on different signup forms that lead to different email lists.
Don’t limit yourself to a single signup form to reach out with your newsletter. To start getting subscribers ticking in, you should create multiple touch points and use several signup forms on your site.
Add buttons, banners, bars, pop-ups, and links in strategic places. Consider adding a form at the end of high-traffic blog posts as high volume traffic increases your chances of conversion.
A concise and pithy page with everything the visitor wants to know about what your newsletters will be about and how often you will send them. You can include examples of previous newsletters and make the visitor immediately see what to expect.
Use social media to tell the audience about your emails and newsletters. Link to your landing page – social media gives you unique opportunities to narrow down your target audience and find the people who are genuinely interested in what you have to offer.
If you don’t have enough followers on social media today, it might be worth promoting a few posts around your newsletter to get more reach.
Add social media buttons to your emails to allow for organic sharing. Also, try asking outright and possibly offering a reward for inviting friends.
Another effective way to build your email list is to take the opportunity to ask for an email address and consent to receive email newsletters in connection with purchases, registrations for webinars, online courses, or similar.
It can be effective to collect email addresses in your physical store, at trade shows, lectures, courses, or customer meetings.
Hopefully, you are now fully engaged in getting more subscribers to your email list, good luck!
In the next part, it’s time to start designing your newsletters.