As a marketer, you likely juggle many marketing channels. And you know that when executed correctly, email can be highly effective. You might send out personalized messages to existing customers or emails to inform potential customers of a new product. Either way, emails are an excellent tool for communication and marketing. You might have created […]
Continue Reading →7 Ways to Use Email to Create Customer Loyalty
There is a constant debate: should you attract new customers or increase the loyalty of the existing ones? Many studies show that winning a new client is more expensive than encouraging an existing one to choose your brand over another. More than five times, to be precise. That’s where you should focus on customer loyalty. […]
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