What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
newsletters
How Often Should you Send Newsletters?
Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]
Viral Email Marketing Campaigns
Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?
What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through […]
Last-minute GDPR re-permissioning email templates
It’s the final countdown! Last chance to send re-permissioning emails to your email subscribers to obtain evidence of consent before General Data Protection Regulation (GDPR) comes into force on 25 of May. I’ve already done a round-up on what GDPR means for newsletter senders, and an in-depth post on how to adapt sign-up forms to GDPR, […]