Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →newsletters
Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters
Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.
Continue Reading →How to Plan a Targeted Email Marketing Strategy
Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How Often Should you Send Newsletters?
Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]
Continue Reading →Viral Email Marketing Campaigns
Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
Continue Reading →Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?
What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates […]
Continue Reading →Last-minute GDPR re-permissioning email templates
It’s the final countdown! Last chance to send re-permissioning emails to your email subscribers to obtain evidence of consent before General Data Protection Regulation (GDPR) comes into force on 25 of May. I’ve already done a round-up on what GDPR means for newsletter senders, and an in-depth post on how to adapt sign-up forms to GDPR, […]
Continue Reading →GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
Continue Reading →How to write so people want to read? Learn form a content agency CEO and storytelling coach!
‘No one buying? …Stop being boring’ Jamie Jensen can be sometimes brutally honest with her clients…but it works. After helping over 500 online businesses get up to 900% more sales through her copywriting agency, Jamie Jensen, a storytelling coach, award-winning writer and the founder of Your Hot Copy copywriting agency sits down with me to discuss […]
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