If you’ve looked for a religious Christmas newsletter template you might have found ones that *only* include Christmas greetings. Some only has announcements for the month. So how are you going to create an engaging Christmas newsletter?
Here’s the great news – religious and Christmas newsletters can really stand out because it is a special time of year and there are a lot of events in the church that celebrate this. You just have to get the right content in the newsletter and we’re going to help you with that 😊
Quick question > How often have you opened a Christmas newsletter from a church that has a generic Christmas message? And not much else?
Get a head start and create your own religious Christmas newsletter template. You can use it again and again or change them as you see fit. You can also use them as a template for other special services! Here are some ideas for your Christmas newsletter template 😉
Jump ahead here:
- Subject lines
- Be genuine
- Share testimonies
- The Christmas Message
- Upcoming events
- Bible study plan
- Share your links
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Use the right subject line
Because people will be getting a lot of Christmas emails, you have to use a catchy subject line that shows the reader who’s sending the Christmas newsletter.
So instead of just using something like ‘Christmas Greetings’, try to use a more personalized subject line. Put the name of the church in the subject line e.g. ‘First Baptist Church wishes you a blessed Christmas’ or ‘Hope Church would love to spend Christmas with you!’.
Be genuine and authentic
Write a genuine message or opening, thanking the congregation and staff for their loyalty in serving. This message can come from the pastors or leaders. Using this as an intro works because you are addressing the reader directly which immediately peaks their interest. Who doesn’t like to be thanked? It will make the reader feel appreciated and gives a personable tone to your Christmas newsletter. Include a couple of sentences where you wish everyone a well-deserved rest and well wishes for the new year.
Describe how God has come through
Seeing as the year is coming to an end, you can include some of the main events or milestones in the church for the year in the Christmas newsletter. It’s a nice way to remind people of what happened during the year and celebrate the successes and blessings of the church. You can also share testimonies of people in the church, just reminding people what God has done or is able to do can give people motivation.
Write something about the significance of Christmas
A religious Christmas newsletter simply has to include something about the significance of Christmas for Christians. But you can be creative here – quote from the Bible and explain what it means. Really break it down in simple terms with real-life examples that people identify with. Use graphics or images for illustration. You could even link to a video to the church website explaining it in more detail.
Showcase the events and services for the month
Christmas time there’s usually lots happening in the church – like carols by candlelight, nativity plays, outreach and Christmas day and NYE services. Tell people what’s happening where, so they can plan accordingly. For this to work, you would have to send the newsletter at the end of November or right at the start of December. Because people travel and visit family, they will appreciate the heads up of the events. Be sure to include an invitation to everyone’s family and friends!
Use creative formats and engaging content
Get creative with your religious Christmas newsletter template, use graphics, images of people in the church (with their permission) and include inspirational quotes or scriptures. Experiment with different colors. You can even include a Christmas inspired poem, crossword puzzle or letters from children in the church about the meaning of Christmas to them. It will make your Christmas newsletter stand out.
Include a bible study plan
You can add a small section of scriptures that is centered around the significance of Christmas and the birth of Christ – pick a few scriptures or chapters in the Bible and encourage members to use their holiday time to read up on this in an effort to get closer to Christ. People might have more time to read their Bible during the festive season and they will appreciate some guidelines on exactly what to read.
Don’t forget to link to the church website
With all the events and celebrations happening during the festive season, you might not have the space to include everything in the Christmas newsletter. That’s where using links come in handy – link to your website so people can find more information and updates on the church calendar. Also include links to your social media channels if you’ve created specific event pages for special celebrations. If you use features like YouTube or live streaming on Facebook, remind everyone that they can watch your services online if they can’t make it to the services.