• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get a Newsletter

Get a Newsletter

Email marketing made simple

  • Features
  • Pricing
  • Blog
  • Contact us
  • Log in
  • Sign up Free
  • English
  • Swedish

75+ Christmas Email Subject Lines for Holiday Newsletters to Boost Your Open Rates – for eCommerce and Small Business

Emilia Korczynska Β· December 4, 2019

Christmas is an extremely busy period for marketers – and you will surely find yourself sending more newsletters and writing more xmas social media posts than usual. No matter how creative we are – we all reach a point where we ultimately feel like we’ve run out of creative juices. We’ve decided to come with some help and give you a list of over 80+ Chrismas Email subject lines for your holiday newsletters guaranteed to boost your open rates – for eCommerce and different small businesses.

Christmas subject line emoji

Newsletter subject lines are critical for your open rates – approximately 40% of newsletter subscribers decide whether they want to read an email or not based on the subject alone. It’s really important to get them right – so we based our subject lines on psychological principles guaranteed to boost your open rates πŸ˜‰

This Post Covers [πŸ‘‡ Jump to the relevant section by clicking on the titles below]

  1. Principles behind good Christmas Email Subject Lines
  2. Christmas Email Subject Lines for e-commerce sales 
  3. Christmas Email Subject Lines for B2C
  4. Christmas Email Subject Lines for B2B
  5. Christmas wishes Email Subject Lines 
  6. Christmas Email Subject Lines for Restaurants 
  7. Christmas Email Subject Lines for Hotels/ Travel Destinations

6 Principles of good Christmas Email Subject Lines

There are some widely accepted psychological principles that pique our interest (Jonah Berger mentioned them all in his book ‘Contagious – Why Things Catch On‘ – a highly recommended read by the way). Some are more “obvious” – like putting the words “last chance” and “80% OFF sale” in one sentence is surely going to do the trick 😎, but have you thought of e.g. using odd numbers or emojis to boost your open rates? Grab our list of ideas below πŸ‘‡

christmas newsletter templates
Wanna start creating newsletters like that? Sign in for FREE now!

#1 Create a sense of urgency πŸ•š

The laws of supply and demand apply to our buying behaviour in email marketing just like ‘in real life’ – if your subscribers know that your offer is time-sensitive or that the stock is limited, they will tend to make their buying decision faster. So remember to adds elements of scarcity such as real-time stock counters or cutoff dates to your Christmas email subject lines.

Examples: 

  • πŸ•š It’s the final countdown! Our Christmas sale ends in 24 hours! 
  • Hurry up! Our Xmas sale ends on 28 December! πŸŽ„
  • Last 17 Christmas Sweaters left on sale! Hurry! 

#2 Use numbers 1️⃣2️⃣3️⃣4️⃣5️⃣

…preferably odd numbers. According to the Content Marketing Institute, odd numbers in titles get 20% better click-through rates than even numbers. Be it blog titles, newsletter subject lines or even book titles – 5 is going to perform better than 6.

Why?

Examples: 

  • 7 Best Christmas Gifts You Can Give to New Mums πŸŽπŸŽ„πŸ‘ͺ
  • We are starting 13 Days of Christmas! 😁🎁 Yes, you heard it right…
  • Don’t Miss Our Christmas Offer – valid till 29 December!

#3 Use Christmas-related words πŸŽ„πŸŽ…but in a creative way

Sounds obvious, right?

And if something is obvious then…everybody is doing it. That’s right – if you limit yourself to using the usual ‘Merry Christmas!’ or ‘Check out our Christmas sale!’ – chances are your emails will be buried under a ton of other newsletter with pretty much the same Christmas subject lines.

How to stand out then?

Make sure the subject line is still closely related to your product/ brand name and try to do some plays on words:

Examples: 

  • Ho, ho, ho..w’s your Christmas shopping going? πŸŽ„πŸŽπŸ€”πŸ˜± Oh…not well? 
  • Christmas at Christie’s: get inspired with our Christmas tree decor exhibition 
  • Have yourself a very merry…sale! 🎁🧨

#4 Use words that boost conversions

Christmas email subject line example

Here’s a list of words that are guaranteed to put your Christmas email subject lines on fire πŸ”₯: 

πŸ”₯ Sale, Off

πŸ”₯ Exclusive, Discover, You

πŸ”₯ Be the first, Now, Instantly
πŸ”₯ Limited, Reduced, Offer

As you can see, the words pertain to the psychological principles of scarcity and urgency, as well as uniqueness and individuality…which brings me to my next point…

#5 Use personalisation

 

Nobody likes getting generic emails addressed to everyone. Adding personalisation in your Christmas email subject line (aka – first name) can substantially improve the open rate. Better still – segment your list in such way that you can adapt the content to different recipients based on their earlier purchases, interactions with you:

Examples: 

  • Emilia, what would you like to get for Christmas from us? πŸŽπŸ‘‰ Choose your gift!
  • Don’t miss our Xmas sale Emilia! Only 24 hours left  πŸŽ„πŸŽ
  • Only 3 days left to claim your Christmas gift Emilia! πŸŽ„

#6 Use emojis πŸ€©πŸ˜›πŸ˜πŸ€£πŸš€πŸ‘‰πŸŽ„πŸŽ

 

Christmas email subject line example

As you can see from all of the examples above, I have used emojis in almost all the ‘model’ subject lines. Why? These little funky icons can literally *double* your Christmas email open rates.

#1 Christmas Email Subject Lines for e-commerce

Christmas email subject lines

 

  1. Christmas present bills running expensive? Save 50% on our Holiday Sale Now!
  2. The Ho..ho..ho..ttest sale of the year if here! πŸŽ„πŸ€©
  3. {Personalisation}, save up to 75% off Christmas shopping this weekend
  4. πŸ•š Hurry! Only 24 hours of our Christmas S-A-L-E left! πŸŽ„πŸŽ
  5. πŸ‘‰Play Santa this weekend and enjoy your Free Shipping! 🚒
  6. Hurry! Christmas shipping closes tomorrow! 🎁 πŸš€
  7. Shop This Weekend and Get Your Holiday Shipping FREE!
  8. 12 Days of Christmas…sales πŸ˜‰πŸŽ„
  9. Looking for Christmas gift inspiration? πŸ€”πŸŽWe have you covered! 
  10. Time is running out: Our Christmas sale ends TOMORROW! πŸ•šπŸ§¨

#2 Christmas Email Subject Lines for B2C

Christmas B2C newsletter example

 

  1. πŸŽ„ 17 Christmas Decoration Examples You will Love 
  2. 🎁 Gifts for HerπŸ‘Έ & for Him🀴
  3. Can you hear the bells jingling? πŸ‘‰1️⃣2️⃣ Days of Christmas Starts Now
  4. All SHE wants for Christmas is… 13 Christmas gift ideas for your Princess [under $100]
  5. Stressing about holiday shopping? 😱 Worry no more!
  6. {Personalisation}, now pick a present for yourself… πŸŽ„πŸŽ
  7. 7 Christmas stories to light you up this holiday season 
  8. With Seasonal Greetings and some good news
  9. What are you going to serve this Christmas dinner? 13 special-requirements Christmas Food ideas: light, vegan, gluten-free… 🍽
  10. Make sure you don’t miss these Christmas drink inspirations! 🍹🍸

#3 Christmas Email Subject Lines for B2B

Wanna start creating newsletters like that? Sign up for FREE! πŸ‘‡ 

 

  1. 11 Ways to Boost Your Sales This Christmas 
  2. 7 Must-have tools to survive Christmas for Small Business Owners 
  3. 8 tactics to make December the best month of the year in your business
  4. {Personalisation} how to make your Chrismas SALES a big success? 
  5. Secret Christmas Deal for Our most loyal clients
  6. Top Christmas Marketing Tips for Business owners 
  7. Best Christmas promotion ideas for SMEs
  8. Get 50% off our Business Plans this Christmas!
  9. πŸ‘‰How to make Christmas 2019 the best ever for your business? 
  10. Make 2020 the best year for your business – with our subscriptions on Christmas sale

#4 Christmas wishes Email Subject Lines

 

Christmas newsletter template
Wanna start creating newsletters like that? Sign in for FREE now!
  1. πŸŽ„ Have yourself a very merry Christmas…
  2. Seasonal greetings to you – from us! πŸŽ„πŸŽ
  3. Best Christmas wishes from our team
  4. May your day be merry and bright…
  5. Wishing you Christmas as good as us! πŸ˜πŸŽ„
  6. Ho ho ho! Santa has arrived early for you this year πŸ˜‰
  7. Wishing you a very merry Christmas and a wonderful New Year! πŸŽ‰πŸŽ‡πŸŽ„
  8. May 2020 be the best year for you yet 
  9. It’s the most wonderful time of the year! πŸŽ„πŸŽ‡
  10. We have a little gift for you inside… 🎁

#5 Christmas Email Subject Lines for Restaurants

Christmas email subject lines for restaurants

 

  1. Can you taste the winter’s coming? πŸ½πŸŽ„
  2. Looking for a place to throw a Christmas party? 
  3. Bring your team to {Your restaurant name} for the best Christmas party EVER! 
  4. Christmas dishes with a modern twist πŸ₯§πŸŽ„- check out our new xmas menu! 
  5. Vegan? Kosher? Gluten-free? We have Christmas meals for all! πŸŽ„πŸ₯§πŸŽ‰
  6. Our Indulgent Christmas Desserts have arrived! πŸ₯§πŸ˜πŸŽ‰
  7. Mince pies. Roast. Christmas Pudding – we say no more. Try yourself! 
  8. πŸ•š Book your Christmas dinner table now! 
  9. Only 24 hours left to book your Christmas dinner! 
  10. πŸ‘‰ Looking for a place for Christmas drinks? Look no further! 
  11. Treat yourself this December – a FREE drink on us! πŸŽ‰
  12. Take your team out to {Your restaurant name} – a FREE starter for all of you! 
  13. The Holiday Season has officially started! πŸŽ‰πŸŽ„Where are you going to celebrate? 

#6 Christmas Email Subject Lines for Hotels/ Travel Destinations

beach

 

  1.  Where will you go this Christmas? πŸŽ„βœˆ
  2. Make Christmas 2019 the most memorable ever! πŸŽ„πŸ’ƒ
  3. Why spend Christmas at home if you could do it like *THIS*? πŸ‘‡
  4. Visit the most beautiful Christmas Markets in Europe πŸŽ…πŸŽ„
  5. Book family time at the most beautiful Christmas Markets! 
  6. Have a *hot and sunny* Christmas! πŸŽ„πŸ’ƒ
  7. Tired of Christmas frenzy? Relax and enjoy it to the full in our Christmas retreat! πŸŽ„βœˆ
  8. Give yourself the Christmas gift of travel…50% off 
  9. Book now and spend amazing Christmas in [destination] 20% cheaper! πŸŽ„πŸ’ƒ
  10. Too cold at home? πŸ₯ΆπŸ₯ΆπŸ˜± Check out our *HOT* Christmas deals!πŸŽ„ 😍
  11. It’s gonna be -5 this Christmas in the UK. How about +28 in Thailand? πŸ˜‰
  12. Fancy Christmas under a…palm tree? Last minute deals from $459! 

Now that you got your inspiration – don’t wait and start writing your Christmas newsletters like NOW! Let us know in the comments how the subject lines did!  πŸ˜‰

email marketing, newsletters, subject lines Christmas email subject lines, christmas newsletter subject lines, christmas newsletters

About Emilia Korczynska

Emilia Korczynska is a marketing manager and content marketer with 5+ years of experience in startups and 10+ experience in copywriting, keen on reading, helping businesses grow through great content & everything SaaS-y. When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park.

See all my posts

Learn more about email marketing

Subscribe to get our mothly dose of marketing knowledge, inspiration and news.

Reader Interactions

Trackbacks

  1. Good subject lines for newsletters + EXAMPLES says:
    December 4, 2019 at 2:32 pm

    […] Hey! Check out our new post with 75+ Christmas Newsletter Subject Lines for E-Commerce, B2B, B2C, Restaurants, Hotels and […]

    Reply
  2. B2B email marketing – how to create a successful B2B email marketing strategy + B2B newsletter ideas for every stage of your customer journey says:
    December 12, 2019 at 3:51 pm

    […] customers in the run up to major holiday e.g. Black Friday or Christmas (here are some examples of B2B Christmas newsletter subject lines you can use for that;)Β  Get a Newsletter prepared a few templates for special occasions like […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get started for free

Sign up for free and without obligation.
Get a Newsletter is user friendly and easy to learn.

Signup for free

Footer

Main menu

  • Home

Company

  • FAQ
  • Customers
  • About us

Learn more about email marketing

Subscribe to get our mothly dose of marketing knowledge, inspiration and news.

getanewsletter

Copyright Β© 2020 Β· Get a Newsletter

Follow us in social media

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube