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Online Marketing Conferences You Should Attend

Emilia Korczynska · April 26, 2020

Online Marketing Conferences You Should Attend

Hundreds of online marketing conferences take place every year. 2020 might be a little different because of COVID-19, but there are still loads – around the world and online – to choose from.

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How to Segment Your Email List – Subscriber List Segmentation Strategy

Emilia Korczynska · March 16, 2020

How to Segment Your Email List - Subscriber List Segmentation Strategy

Your subscriber list segmentation strategy doesn’t have to be complicated to make a difference. In fact, the simplest steps towards email segmentation can deliver big results.

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What Are Email Marketing Workflows and What Are They For?

Emilia Korczynska · March 3, 2020

What Are Email Marketing Workflows and What Are They For?

Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.

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Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Emilia Korczynska · March 1, 2020

Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?

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What Are Targeted Email Lists?

Emilia Korczynska · February 20, 2020

What Are Targeted Email Lists?

Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.

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