Your subscriber list segmentation strategy doesn’t have to be complicated to make a difference. In fact, the simplest steps towards email segmentation can deliver big results.
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What Are Email Marketing Workflows and What Are They For?
Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.
Continue Reading →Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause
Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?
Continue Reading →What Are Targeted Email Lists?
Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →How to Reduce Newsletter Unsubscribe Rates
Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.
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