Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
Continue Reading →newsletters
What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →Last-minute GDPR re-permissioning email templates
It’s the final countdown! Last chance to send re-permissioning emails to your email subscribers to obtain evidence of consent before the General Data Protection Regulation (GDPR) comes into force on 25 May. I’ve already done a round-up on what GDPR means for newsletter senders, and an in-depth post on how to adapt sign-up forms to […]
Continue Reading →GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
Continue Reading →How to write so people want to read? Learn form a content agency CEO and storytelling coach!
‘No one buying? …Stop being boring’ Jamie Jensen can be sometimes brutally honest with her clients…but it works. After helping over 500 online businesses get up to 900% more sales through her copywriting agency, Jamie Jensen, a storytelling coach, award-winning writer and the founder of Your Hot Copy copywriting agency sit down with me to discuss […]
Continue Reading →How to grow your subscribers’ list fast
If you’re new to email marketing and you’ve just started growing your first-ever subscriber list, the process may seem slow and grueling. Most first-time marketers don’t really understand how to grow their email list and may be tempted to buy one (don’t – first, it doesn’t work, and second – it can backfire quite badly […]
Continue Reading →Is influencer marketing the future of marketing? Interview with Yanie Durocher, social media influencer and CEO of Pom Pom Influencer Agency
We’re sitting in a plush sofa of one of the many decadent bars on Shanghai’s bund – the perfect backdrop for a conversation about big fashion, what it is like to live with the label of a “Global Fashion Insider” and running an influencer marketing agency. Yanie does not look like the typical CEO – […]
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