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Email automation: 4 examples for your email marketing
Email automation is timed emails sent automatically and is an effective method to get engagement going with minimal effort. They are often sent after a certain time interval or on specific occasions (so-called triggers).
In this section, we’ll look at how to get started with your email automation and show examples of which automated emails you should set up.
Benefits of email automation
- They save time – They only require your work once. You don’t have to be available and click send every time you want to communicate with your customers.
- They nurture customer relationships – By sending relevant information to the right person at the right time, you can make customers feel cared for with minimal effort.
- They create engagement – When a person signs up for a newsletter, they expect you to communicate with them. This should happen as soon as possible so the subscriber doesn’t lose interest. If you automate the emails to get sent at the right time, you increase the chances of continued engagement.
- They increase sales – By sending information to people who have clicked on specific sites, you can use that to your advantage by using the momentum the reader shows with the need to buy.
4 email automation examples you should automate:
1. Confirmation email
Once you’ve gotten started with the basics of email marketing, sign up for a newsletter service. Then you already have an automated email up and running – the confirmation email. The confirmation email is often the first email you send to your customers.
Make sure this automatic email is as good as it can be. Usually, the basic template for this email contains only the most necessary things. Make sure you adapt the text and make it a bit more personal – so you can make a great first impression.
The most important thing is to tell the recipient to confirm their email address by clicking on the link. But is there anything else you want to inform or say to increase engagement and take advantage of the high level of interest?
2. Welcome email
The welcome email is probably the most important email you will send. A well-composed welcome email has the potential to increase engagement for a long time to come. The welcome email can be automatic and set up to appear in the inbox immediately after your subscribers have confirmed their email addresses.
You want your welcome email to be just that welcoming. It is crucial that the subscriber feels that they have been invited to something special, perhaps even exclusive. They want to sense that you will deliver what you have promised, so tell them what they can expect.
Depending on where the person signed up on your website, you can make different welcome sequences based on various areas of interest, socio-economic factors, geography, gender, etc. This way, you ensure that the recipient gets a personal connection to your brand. They will feel that you are proactive and helpful and deliver value directly.
3. Welcome series
A welcome email is a hygiene factor. You want to have it as the recipients expect it. Depending on your business, it may be worth setting up a series of automatic emails, for example, sent over one or two weeks. By doing so, you can take the opportunity to guide your subscribers (potential customers) through the customer journey.
Tell them who you are and what you offer, give tips and advice, answer common questions, provide some welcome offers, and show them how to get in touch with you in the best way and where to go if they want to know more.
4. An enticing email course
Another example of how you can use automated emails effectively is to set up an email course. You can charge a fee, but a free email course can be effective in attracting more subscribers to your email list.
Tell them you will share a free course in 10 parts for the first two weeks, where the recipient can learn something they’ve always wanted to know related to your business.
Marketing automation is a large subject, and these four examples are just a few types of emails you can do. But that will give you a great start to succeed with your email marketing. Log in to your account to get started and schedule emails. Tip – Start with a great welcome email.
Over to you
We hope you got excited about getting started with email automation!
