Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
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How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Continue Reading →Latest Email Marketing Trends for 2022
Email marketing trends come and go, year in year out. But in 2020, the email marketing trends we are seeing look as though they’re here to stay. Plus, they look like they’ll change the face of email marketing permanently.
Continue Reading →Email Marketing Regulations – Email laws you should follow
Email is one of the most effective marketing channels around, but email marketing regulations are getting tighter across the globe. Make sure you don’t breach email marketing regulations with our guide to email laws you should follow.
Continue Reading →Email marketing vs social media marketing – the pros, cons & how to use both in your sales funnel
Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on the ROI and organic reach of each […]
Continue Reading →#Facebookdown – what now?! How to use social media to collect email subscribers
Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s […]
Continue Reading →Email marketing sales funnel template for coaches – when words don’t come easy…
A lot of coaches who create amazing content forget about the email marketing sales funnels that would allow them to convert it. As Danielle Sabrina put it: ‘What’s the point of having a dope creative activation that generates press or buzz and not has the proper funnels set up digitally that can follow up and nurture […]
Continue Reading →GDPR final checklist for email marketers + FREE GDPR privacy policy templates
Ok, so we’re on the last lap now before GDPR comes into effect on 25 May! Relieved? Here’s the final GDPR checklist of things you should have done to keep your email marketing on the right side of the new law: 1. Update your privacy policy You can find free templates for GDPR privacy policies […]
Continue Reading →GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
Continue Reading →6 email marketing mistakes you’re probably making (and how to fix them)
Let’s face it: at some point or another, we’ve all been guilty of these email marketing mistakes. The good news though: most of them are really easy to fix, and – with a little determination on your end – eradicating them can work wonders for your conversion rates. Email marketing mistake #1: Not segmenting your […]
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