If you think creating a good newsletter is not easy (and so you’ve been coming up with all kind of excuses why you can’t write one – ‘I’m not a creative type!’ and that kind of…stuff), I’ve good news: it can be learnt!
I’ve dissected some pretty darn good newsletters for you below to get you up to speed with a few actionable ‘rules of thumb’.
Things simply can’t go wrong from there.
Follow the steps from the examples below and you’ll be good; start from a strategy and then get your hands dirty creating your own professional newsletter in our tool. Go to our website or start a free account here and get started with your newsletter!
An example of a good newsletter for an online store (and not only)
- Layout: simple, clean and readable at a glance:
- use a lot of white space
- space the sentences out well
- use clear headings
- Sender: make clear it’s from *you*.
- Give value: no, nobody wants a salesy offer. Think what you can *give* to your (existing and potential customers) first: sharing knowledge like valuable tips builds trust and make your subscribers really want to read your newsletters.
- Funnel call-to-action (CTA): build your email marketing funnel with a CTA – the newsletter is just the top of your funnel – it should be *really* short and punchy – you just include a short teaser and then ask your audience to go to your blog, or website to get what they want (and what you want! Your blog post should have a clear monetisation logic and link naturally to your product – hopefully by the time your readers finish the post, they would like to buy something you have on offer – and that’s the right place to include some sales buttons – not in the first sentence of your newsletter).
- Offer call-to-action button: now that you have gently *reminded* your customers they should choose *healthy* snacks for their Netflix & chill this Friday night, give them an opportunity to stock up directly from your newsletter – a special offer adds a feeling of extra urgency to complete the purchase.
- Contact information: make it easy for your readers to contact you if they have any questions – nobody likes clicking through three pages to find your email or the phone number.
- Promote your social media channels: people who have subscribed to your newsletter will also want to see your Facebook, Instagram, Twitter etc.
Examples of good content for your newsletter
If you are nearing a deadline for sending your newsletter and sitting clueless in front of a blank page on your computer screen it means something went terribly wrong…you have not thought your email marketing strategy through in time. Well, go back to the drawing board after *this time*, and meanwhile, grab some inspiration for what you could write:
1. Share something useful from your personal experience:
You’ve done something that worked (for your business, body, mind or whatever you’re writing your newsletter about…) OR you’ve done something that didn’t work. Sharing first-hand experience (both good and bad) and knowledge is what people want to read about.
Grace Lever sharing some tips from her personal experience
2. Share something useful / interesting
So you’ve stumbled upon something that your readers will find amazing…share it with them! A golden tip, or some useful knowledge is always welcome in subscriber’s invoice.
3. Write about news
If you have some interesting news to share: for instance, you’ve added a new amazing feature to your app that everyone has been dying for and you think they will be delighted to hear: this is the right place to tell them.
4. Take advantage of holidays
A special occasion is always a good time to send a special offer. Go ahead with these Christmas cards in July.
5. Answer the most frequently asked questions
Are you answering the same kind of questions in your business all the time? If this is a common problem, your subscribers will more than welcome and email with a solution.