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email marketing

Nonprofit Newsletter Examples to Inspire You

Guest blogger · March 7, 2020

Nonprofit Newsletter Examples to Inspire You

In this blog, we’re going to show you some great nonprofit newsletter examples. It’s not always easy to come up with designs and content that get results, so we hope our showcase of the best out there will give you inspiration!

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What Are Email Marketing Workflows and What Are They For?

Guest blogger · March 3, 2020

What Are Email Marketing Workflows and What Are They For?

Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.

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Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Guest blogger · March 1, 2020

Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?

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Automated Emails for SMEs: How They Can Improve Your Business

Guest blogger · February 23, 2020

Automated Emails for SMEs: How They Can Improve Your Business

Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.

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How to Plan a Targeted Email Marketing Strategy

Guest blogger · February 21, 2020

targeted email lists GAN

Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.

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What Are Targeted Email Lists?

Guest blogger · February 20, 2020

What Are Targeted Email Lists?

Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.

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What is the Best Time to Send Email Newsletters?

Guest blogger · February 14, 2020

best time to send newsletters

What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]

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#Facebookdown – what now?! How to use social media to collect email subscribers

Emilia Korczynska · March 14, 2019

facebook down

Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s […]

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Email marketing sales funnel template for coaches – when words don’t come easy…

Emilia Korczynska · May 29, 2018

email marketing sales funnel

A lot of coaches who create amazing content forget about the email marketing sales funnels that would allow them to convert it. As Danielle Sabrina  put it: ‘What’s the point of having a dope creative activation that generates press or buzz and not has the proper funnels set up digitally that can follow up and nurture […]

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GDPR final checklist for email marketers + FREE GDPR privacy policy templates

Emilia Korczynska · May 21, 2018

gdpr checklist

Ok, so we’re on the last lap now before GDPR comes into effect on 25 May! Relieved? Here’s the final GDPR checklist of things you should have done to keep your email marketing on the right side of the new law: 1. Update your privacy policy You can find free templates for GDPR privacy policies […]

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