Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?
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Automated Emails for SMEs: How They Can Improve Your Business
Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters
Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.
Continue Reading →How to Plan a Targeted Email Marketing Strategy
Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
Continue Reading →What Are Targeted Email Lists?
Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How Often Should you Send Newsletters?
Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]
Continue Reading →The Ultimate Guide to Email Marketing for Beginners – All You Need to Know to Succeed at Email Marketing
Are you completely new to email marketing? This Ultimate Guide to Email Marketing for Beginners will walk you through all you need to know to succeed at email marketing. You will soon find out how to use newsletters to turn your website visitors into clients, communicate with your customers and employees, and announce news and […]
Continue Reading →How to Reduce Newsletter Unsubscribe Rates
Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.
Continue Reading →How to Write CTAs in Your Newsletters
CTAs are “calls to action”, and the difference between good ones and bad ones makes and breaks email campaigns. Why are CTAs so important? Because it’s your call to action that prompts somebody reading your newsletter to engage or interact with you.
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