Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.
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Automated Emails for SMEs: How They Can Improve Your Business
Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How Often Should you Send Newsletters?
Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]
Continue Reading →Viral Email Marketing Campaigns
Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
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