(Image credit rapidboostmarketing.com) Even though the first thing that comes to mind when someone says education marketing is not business or a marketing plan, it is actually quite a competitive one. This year is proving to be quite testing for any kind of business, especially education, due to Covid-19. However, even before this pandemic, people […]
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What Are Email Marketing Workflows and What Are They For?
Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.
Continue Reading →Automated Emails for SMEs: How They Can Improve Your Business
Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How Often Should you Send Newsletters?
Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]
Continue Reading →Viral Email Marketing Campaigns
Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
Continue Reading →How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Continue Reading →Latest Email Marketing Trends for 2020
Email marketing trends come and go, year in year out. But in 2020, the email marketing trends we are seeing look as though they’re here to stay. Plus, they look like they’ll change the face of email marketing permanently.
Continue Reading →Email Marketing Stats for 2019
With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user-behavious, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future 😉 In This Post You Can learn […]
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