What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →B2B email marketing
Latest Email Marketing Trends for 2020
Email marketing trends come and go, year in year out. But in 2020, the email marketing trends we are seeing look as though they’re here to stay. Plus, they look like they’ll change the face of email marketing permanently.
Continue Reading →Email Marketing Regulations – Email laws you should follow
Email is one of the most effective marketing channels around, but email marketing regulations are getting tighter across the globe. Make sure you don’t breach email marketing regulations with our guide to email laws you should follow.
Continue Reading →B2B email marketing – how to create a successful B2B email marketing strategy + B2B newsletter ideas for every stage of your customer journey
B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be […]
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