What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
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B2B email marketing – how to create a successful B2B email marketing strategy + B2B newsletter ideas for every stage of your customer journey
B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be […]
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