As a marketer, you likely juggle many marketing channels. And you know that when executed correctly, email can be highly effective. You might send out personalized messages to existing customers or emails to inform potential customers of a new product. Either way, emails are an excellent tool for communication and marketing. You might have created […]
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7 Ways to Use Email to Create Customer Loyalty
There is a constant debate: should you attract new customers or increase the loyalty of the existing ones? Many studies show that winning a new client is more expensive than encouraging an existing one to choose your brand over another. More than five times, to be precise. That’s where you should focus on customer loyalty. […]
Continue Reading →How to structure a landing page
Landing pages are one of the most effective tools for generating leads and driving traffic to sales, yet companies don’t use them enough, or in some cases, not at all. Some businesses argue that their website is sufficient enough and it is the one to prioritize. The problem is that most websites are not built […]
Continue Reading →How to write good survey questions
Writing good survey questions is not an easy task. How you write them can make the difference between getting the answers you want and the opposite. Luckily, you’ll find plenty of tips below on how to write good survey questions and what to consider. Gathering feedback from your customers and users is essential for your […]
Continue Reading →What are the benefits of using online surveys?
Are you struggling to know what to improve about your product or service? Do you want to know what your customers really think of you? Not sure what kind of product you should launch next? The answers you are seeking lie in surveys. Any business can benefit from using surveys, no matter the size. You […]
Continue Reading →What are the benefits of landing pages in digital marketing?
If you’re looking for a marketing tool to increase your profitability, you should definitely explore the benefits of landing pages and how they can help you towards great results. Both for generating new leads and increasing your sales. Landing pages can be used by any business, regardless of industry niche or size, to bring in […]
Continue Reading →11 Black Friday marketing strategies to try out in 2023
Get ready for the most intense buying and selling party of the year. See our 11 tips to improve your Black Friday marketing strategies and maximize your sales during Black Friday and Christmas shopping in 2022.
Continue Reading →70 Summer Email Subject Lines for 2023
If you’re looking for summer email subject lines, then you’ve come to the right place! Summer tends to be a great season for email marketers. And of course this year, it’s coming on the back of a lousy spring, which has seen most of us locked down during the Coronavirus pandemic.
Continue Reading →Spring Newsletter Subject Lines – How to Write Subject Lines for Your Spring Newsletter
Looking for inspiration for your spring newsletter subject lines? You’re in the right place! See the best examples of spring newsletters that will get your open rates shooting through the roof (put intended! 🎍) When we’re on the other side of an email exchange — i.e., not the sender — we might choose to open […]
Continue Reading →Common Trends in Unicorn Company Newsletters
A unicorn company is a privately-owned startup that is valued at $US1 billion or more. As unicorn companies are often renowned for their innovative approach to sales, they set best-practice trends in email marketing and newsletters. As every marketer can take inspiration from the marketing of unicorn companies, we’ve subscribed to the mailing lists of various unicorn […]
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