“It’s a very smooth and easy service! I have used several other services in the past that have been far too advanced.
The open rate of the newsletters is about 50%, which is a great result.
Majornas Bryggeri is a craft brewery in Gothenburg where beer culture is in the spotlight. They offer beer, vegetarian dishes, tours, brewing courses, and beer tastings.
The brewery was founded in 2014, and for the last three years, Tobbe Johansson has been using Get a Newsletter’s service to send newsletters for Majornas Bryggeri.
It was a challenging year for Majornas Bryggeri during the pandemic, which also had an impact. According to Tobbe, it has been more crucial than ever to send newsletters to maintain their relationship with the customers.
The open rate of the newsletters is about 50%, which is a great result. Customers are close locally and sometimes listen to the emails the brewery sends, which pleases Tobbe Johansson particularly.
Tobbe has a good knowledge of the range of email marketing services available but got stuck with Get a Newsletter. What was crucial was how easy it was to create the service and that it was affordable. Majornas Bryggeri invests in two different newsletters that get sent out every month.
A mailing for friends of the brewery – similar to a membership club where subscribers receive news and offers before others. The second one is a general newsletter sent out to all customers who want to know the range of products on offer.
Tobbe Johansson’s top three tips for getting started and creating newsletters that get results are: