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Craft brewery
Majornas Bryggeri
“It’s a very smooth and easy service! I have used several other services in the past that have been far too advanced.
The open rate of the newsletters is about 50%, which is a great result.
Majornas Bryggeri is a craft brewery in Gothenburg where beer culture is in the spotlight. They offer beer, vegetarian dishes, tours, brewing courses, and beer tastings.
The brewery was founded in 2014, and for the last three years, Tobbe Johansson has been using Get a Newsletter’s service to send newsletters for Majornas Bryggeri.
We scaled up in 2019 and felt we needed to establish a better connection with our customers and fans. Since I've been working with advertising and information for quite a long time, I got the responsibility to find an easy tool that could convey our message.
More important than ever to send newsletters
It was a challenging year for Majornas Bryggeri during the pandemic, which also had an impact. According to Tobbe, it has been more crucial than ever to send newsletters to maintain their relationship with the customers.
The open rate of the newsletters is about 50%, which is a great result. Customers are close locally and sometimes listen to the emails the brewery sends, which pleases Tobbe Johansson particularly.
Right now, the focus has been entirely on keeping in touch with customers and inspiring. But I am pleased we continue to have a relatively high opening rate.
We can easily create and send two newsletters per month
Tobbe has a good knowledge of the range of email marketing services available but got stuck with Get a Newsletter. What was crucial was how easy it was to create the service and that it was affordable. Majornas Bryggeri invests in two different newsletters that get sent out every month.
A mailing for friends of the brewery – similar to a membership club where subscribers receive news and offers before others. The second one is a general newsletter sent out to all customers who want to know the range of products on offer.
It's a very smooth and easy service! I have used several other services in the past that have been far too advanced. Affordable too, as I can get free support if I get stuck along the way, explains Tobbe.
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Tips for you who also want to succeed with your newsletters
Tobbe Johansson’s top three tips for getting started and creating newsletters that get results are:
- Don’t wait too long. Create routines and plan when to create and send the newsletter. Arrange a publishing schedule to make things happen.
- Don’t complicate things! If you find something in your business of interest, others are likely to find it interesting too. Read through the mailing a second time and simplify the content. “Kill your darlings” is a must!
- Use more pictures. A picture is worth a thousand words. If a picture can replace a lot of text, use that picture.