Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s […]
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GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
Continue Reading →How to grow your subscribers’ list fast
If you’re new to email marketing and you’ve just started growing your first-ever subscribers’ list, the process may seem slow and gruelling. Most first-time marketers don’t really understand how to grow their email list and may be tempted to buy one (don’t – first, it doesn’t work, and second – it can backfire quite badly […]
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