Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s […]
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Last-minute GDPR re-permissioning email templates
It’s the final countdown! Last chance to send re-permissioning emails to your email subscribers to obtain evidence of consent before General Data Protection Regulation (GDPR) comes into force on 25 of May. I’ve already done a round-up on what GDPR means for newsletter senders, and an in-depth post on how to adapt sign-up forms to GDPR, […]
Continue Reading →GDPR friendly subscription forms – what mistakes to avoid
In the last post we covered general information about GDPR (General Data Protection Regulation) and how to make sure your existing subscribers list is legal. But there is another thing that GDPR is going to *change forever* (insert dramatic music) – the way you collect your subscribers through subscription forms. The subscription forms and pop-ups will now need to change […]
Continue Reading →GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
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