If you’re looking for summer email subject lines, then you’ve come to the right place! Summer tends to be a great season for email marketers. And of course this year, it’s coming on the back of a lousy spring, which has seen most of us locked down during the Coronavirus pandemic.
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How to Write Church Newsletters That People Will Read?
Writing church newsletters can feel like a huge struggle when you have never written one before or the ones you write do not convert well. In this guide, we look at strategies, ideas, sections, and templates to make your church email newsletters stand out.
Continue Reading →Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause
Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?
Continue Reading →Automated Emails for SMEs: How They Can Improve Your Business
Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters
Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.
Continue Reading →How to Plan a Targeted Email Marketing Strategy
Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
Continue Reading →What Are Targeted Email Lists?
Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Continue Reading →Factors affecting your email marketing success – deliverability, open rates, click-through rates, conversion rates…
73% of people doing email marketing think their return on investment is “Good” or “Excellent”. Are you one of them? 😉 Or do you feel your newsletters could actually do better? 👉 In this post, I’m going to explain the factors that affect your email marketing success: 👉…whether your emails are getting delivered 👉… whether your […]
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