Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
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What Are Targeted Email Lists?
Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
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