As an ecommerce business owner, email marketing is one of the most effective methods to communicate and engage with your customers. Unlike businesses with a storefront – where customers are reminded of your brand when they walk past your shop, ecommerce businesses are focused on generating brand awareness through online platforms. Emails are the […]
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Best Email Opt-in Forms to Collect Subscribers – how to create an effective opt-in form?
Great email opt-in forms are what determine your success in collecting your newsletter subscribers. Think for a moment about the last time you signed up for a newsletter on a website. What convinced you to opt-in for the newsletter? A great (or funny!) call-to-action, a promise of value in the content, professional design of the […]
Continue Reading →Email marketing cost and ROI
If you’re just starting to use email marketing for your business, you are probably wondering ‘how much will email marketing cost me, actually?’ and ‘what will be my return on investment from email marketing?’ In this post, we are going to discuss: Email marketing cost – What are the different costs involved in doing email marketing? […]
Continue Reading →Email Marketing Stats for 2019
With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user behaviors, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future. In This Post, You Can Learn […]
Continue Reading →How to create a B2C email marketing strategy + B2C newsletter templates!
Roughly 33% of individuals who receive newsletters from companies end up buying something from them at least once per year. So no wonder that – with an average ROI of $ 42 per every $1 spent – email marketing is one of the most effective ways of communicating with your potential customers. Succeeding in email […]
Continue Reading →Email marketing vs social media marketing – the pros, cons & how to use both in your sales funnel
Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on the ROI and organic reach of […]
Continue Reading →Factors affecting your email marketing success – deliverability, open rates, click-through rates, conversion rates…
73% of people doing email marketing think their return on investment is “Good” or “Excellent”. Are you one of them? Or do you feel your newsletters could actually do better? In this post, I’m going to explain the factors that affect your email marketing success: Finally, we will talk about how you can improve things. All you […]
Continue Reading →Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it?
Day with the highest open rate (best day to send newsletters): If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates and click-through rates. Of course – you want your subscribers to open and read your […]
Continue Reading →Email Marketing for Restaurants – Restaurant Newsletter Ideas and Templates – the Ultimate Guide
If I were to pick two passions in my life, I’d definitely pick food and marketing. Luckily, I get to do both quite often 😉 – as a typical millennial foodie and a digital nomad, I probably go to several dozens of restaurants per year; as a marketer, I do content marketing for small businesses. […]
Continue Reading →75+ Christmas Email Subject Lines for Holiday Newsletters to Boost Your Open Rates – for eCommerce and Small Business
Christmas is an extremely busy period for marketers – and you will surely find yourself sending more newsletters and writing more Xmas social media posts than usual. No matter how creative we are – we all reach a point where we ultimately feel like we’ve run out of creative juices. We’ve decided to come with […]
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