Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →Email marketing
Email Marketing for Churches – how to write newsletters for churches and religious organisations?
Everything you need to know about newsletters for churches, in this post we feature real examples, church newsletter templates and content ideas!
Continue Reading →What is the Best Time to Send Email Newsletters?
What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
Continue Reading →How to Reduce Newsletter Unsubscribe Rates
Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.
Continue Reading →How to Write CTAs in Your Newsletters
CTAs are “calls to action”, and the difference between good ones and bad ones makes and breaks email campaigns. Why are CTAs so important? Because it’s your call to action that prompts somebody reading your newsletter to engage or interact with you.
Continue Reading →Viral Email Marketing Campaigns
Viral email marketing campaigns… what do we mean when we talk about email being “viral”? The term is more commonly used in the context of social media, because viral content is content that people share with their network by choice. The audience spreads the message for you.
Continue Reading →How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Continue Reading →Latest Email Marketing Trends for 2022
Email marketing trends come and go, year in year out. But in 2020, the email marketing trends we are seeing look as though they’re here to stay. Plus, they look like they’ll change the face of email marketing permanently.
Continue Reading →Writing a newsletter – How to write a newsletter? Beginner’s Guide to Writing Your First Newsletter
If you’re completely new to email marketing – you must be terrified by the prospect of writing a newsletter. If you need some help with creating your very first newsletter – this post is for you! I will explain to you how to write a newsletter so that people want to read it, how to […]
Continue Reading →Email Marketing Regulations – Email laws you should follow
Email is one of the most effective marketing channels around, but email marketing regulations are getting tighter across the globe. Make sure you don’t breach email marketing regulations with our guide to email laws you should follow.
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