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How to Segment Your Email List – Subscriber List Segmentation Strategy

Emilia Korczynska · March 16, 2020

How to Segment Your Email List - Subscriber List Segmentation Strategy

Your subscriber list segmentation strategy doesn’t have to be complicated to make a difference. In fact, the simplest steps towards email segmentation can deliver big results.

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Automated Emails for SMEs: How They Can Improve Your Business

Emilia Korczynska · February 23, 2020

Automated Emails for SMEs: How They Can Improve Your Business

Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.

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Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters

Emilia Korczynska · February 22, 2020

Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters

Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.

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How to Plan a Targeted Email Marketing Strategy

Emilia Korczynska · February 21, 2020

targeted email lists GAN

Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.

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What Are Targeted Email Lists?

Emilia Korczynska · February 20, 2020

What Are Targeted Email Lists?

Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.

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What is the Best Time to Send Email Newsletters?

Emilia Korczynska · February 14, 2020

best time to send newsletters

What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]

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How Often Should you Send Newsletters?

Emilia Korczynska · February 14, 2020

how often to send newsletters

Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]

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How to Reduce Newsletter Unsubscribe Rates

Emilia Korczynska · February 9, 2020

newsletter open rates

Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.

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How to Create Email Marketing Campaigns

Emilia Korczynska · February 5, 2020

email marketing campaigns

Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.

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