Your subscriber list segmentation strategy doesn’t have to be complicated to make a difference. In fact, the simplest steps towards email segmentation can deliver big results.
Continue Reading →email marketing statistics
Automated Emails for SMEs: How They Can Improve Your Business
Automated emails for SMEs can be simple to implement and make a massive difference to the bottom line. Some small business owners are frightened away from this valuable channel by all the complexity that surrounds talk about marketing automation.
Continue Reading →Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters
Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.
Continue Reading →How to Plan a Targeted Email Marketing Strategy
Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.
Continue Reading →What Are Targeted Email Lists?
Targeted email lists are subsets of your entire subscriber base, split up on the basis of certain characteristics in common. The process of generating targeted email lists in this way is often called SEGMENTATION.
Continue Reading →