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Email Marketing Conferences You Should Attend

Emilia Korczynska · April 20, 2020

Email Marketing Conferences You Should Attend

Email marketing conferences should be on every marketer’s calendar. They provide great opportunities: to learn new skills, get new ideas and meet new people. But how do you decide which ones are worth going to?

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What Are Email Marketing Workflows and What Are They For?

Emilia Korczynska · March 3, 2020

What Are Email Marketing Workflows and What Are They For?

Email marketing workflows save you time and money and win you more customers. By automating email workflows, you can give subscribers a more personal, more valuable experience.

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What is the Best Time to Send Email Newsletters?

Emilia Korczynska · February 14, 2020

best time to send newsletters

What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]

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How Often Should you Send Newsletters?

Emilia Korczynska · February 14, 2020

how often to send newsletters

Email newsletter frequency is one of THE classic debates in marketing. How often should I send newsletters? How often is too often? And how infrequently is not often enough? The reason why the email newsletter frequency argument keeps raging on is that there is no “one size fits all answer” that works for every newsletter […]

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How to Write CTAs in Your Newsletters

Emilia Korczynska · February 8, 2020

call to action

CTAs are “calls to action”, and the difference between good ones and bad ones makes and breaks email campaigns. Why are CTAs so important? Because it’s your call to action that prompts somebody reading your newsletter to engage or interact with you.

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