If you’re completely new to email marketing – you must be terrified by the prospect of writing a newsletter. If you need some help with creating your very first newsletter – this post is for you! I will explain to you how to write a newsletter so that people want to read it, how to […]
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Email Marketing Regulations – Email laws you should follow
Email is one of the most effective marketing channels around, but email marketing regulations are getting tighter across the globe. Make sure you don’t breach email marketing regulations with our guide to email laws you should follow.
Continue Reading →Ecommerce Email Marketing Best Practices + Best Ecommerce Newsletter Examples
As an ecommerce business owner, email marketing is one of the most effective methods to communicate and engage with your customers. Unlike businesses with a storefront – where customers are reminded of your brand when they walk past your shop, ecommerce businesses are focused on generating brand awareness through online platforms. Emails are the […]
Continue Reading →Good Newsletter Names by Industry to Collect Subscribers
Good newsletter names are as critical for the success of your email marketing as your newsletter content. After all – calling your newsletter is as important as coming up with the name for a magazine. Your subscribers will often decide whether they want to sign up for your emails or not depending on your newsletter […]
Continue Reading →Best Email Opt-in Forms to Collect Subscribers – how to create an effective opt-in form?
Great email opt-in forms are what determine your success in collecting your newsletter subscribers. Think for a moment about the last time you signed up for a newsletter on a website. What convinced you to opt-in for the newsletter? A great (or funny!) call-to-action, a promise of value in the content, professional design of the […]
Continue Reading →Email marketing cost and ROI
If you’re just starting to use email marketing for your business, you are probably wondering ‘how much will email marketing cost me, actually?’ and ‘what will be my return on investment from email marketing?’ In this post, we are going to discuss: Email marketing cost – What are the different costs involved in doing email marketing? […]
Continue Reading →Email Marketing Stats for 2019
With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user behaviors, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future. In This Post, You Can Learn […]
Continue Reading →How to create a B2C email marketing strategy + B2C newsletter templates!
Roughly 33% of individuals who receive newsletters from companies end up buying something from them at least once per year. So no wonder that – with an average ROI of $ 42 per every $1 spent – email marketing is one of the most effective ways of communicating with your potential customers. Succeeding in email […]
Continue Reading →Email marketing vs social media marketing – the pros, cons & how to use both in your sales funnel
Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on the ROI and organic reach of […]
Continue Reading →Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?
What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates […]
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