A unicorn company is a privately-owned startup that is valued at $US1 billion or more. As unicorn companies are often renowned for their innovative approach to sales, they set best-practice trends in email marketing and newsletters. As every marketer can take inspiration from the marketing of unicorn companies, we’ve subscribed to the mailing lists of various unicorn […]
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About Emilia Korczynska
How to Segment Your Email List – Subscriber List Segmentation Strategy
Your subscriber list segmentation strategy doesn’t have to be complicated to make a difference. In fact, the simplest steps towards email segmentation can deliver big results.
Continue Reading →Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it?
Day with the highest open rate (best day to send newsletters): If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates and click-through rates. Of course – you want your subscribers to open and read your […]
Continue Reading →Email Marketing for Restaurants – Restaurant Newsletter Ideas and Templates – the Ultimate Guide
If I were to pick two passions in my life, I’d definitely pick food and marketing. Luckily, I get to do both quite often 😉 – as a typical millennial foodie and a digital nomad, I probably go to several dozens of restaurants per year; as a marketer, I do content marketing for small businesses. […]
Continue Reading →B2B email marketing – how to create a successful B2B email marketing strategy + B2B newsletter ideas for every stage of your customer journey
B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be […]
Continue Reading →75+ Christmas Email Subject Lines for Holiday Newsletters to Boost Your Open Rates – for eCommerce and Small Business
Christmas is an extremely busy period for marketers – and you will surely find yourself sending more newsletters and writing more Xmas social media posts than usual. No matter how creative we are – we all reach a point where we ultimately feel like we’ve run out of creative juices. We’ve decided to come with […]
Continue Reading →Black Friday Offers for Small Business Owners
Black Friday has become an international shopping holiday these days and you can find deals on absolutely everything. This includes special Black Friday Offers for Small Business Owners – like deals for marketing tools, services, and office supplies that will make running your business easier and better. Team Get a Newsletter collected the best offers […]
Continue Reading →Black Friday Email Marketing Campaign Templates for Lazy Marketers – Best Black Friday Email Examples with Subject Lines
Black Friday (29 November) and Cyber Monday (4 December) are coming soon – and with them, a really busy time for all marketers. So – we’ve decided to make your life easier in the run-up to 29/11 and give you some ready-to-use Black Friday email templates complete with subject lines and dates you should send […]
Continue Reading →#Facebookdown – what now?! How to use social media to collect email subscribers
Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s […]
Continue Reading →How to write so people want to read? – interview with Brittney Moffatt
Brittney Moffatt is a content creator and social media strategist who helps ambitious women entrepreneurs build a thriving social media presence and the founder of the 723-member-strong Facebook group ‘Content Marketing for Women Entrepreneurs‘ where she inspires women to reach their business goals every day. – So, Brittney – I bet you didn’t see this […]
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