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click through rates

Church Newsletter Ideas – What to Include in Your Newsletters

Emilia Korczynska · April 18, 2020

Church Newsletter Ideas - What to Include in Your Newsletters

Church newsletters need to be engaging as much as they are informative. This essentially means that the content has to be really good to get people to react to it. By improving your church newsletter ideas and freshening up your content, you can achieve more engagement and communicate better.

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How to Write Church Newsletters That People Will Read?

Emilia Korczynska · March 12, 2020

How to Write Church Newsletters That People Will Read?

Writing church newsletters can feel like a huge struggle when you have never written one before or the ones you write do not convert well. In this guide, we look at strategies, ideas, sections, and templates to make your church email newsletters stand out.

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Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Emilia Korczynska · March 1, 2020

Nonprofit Newsletters: Write Charity Emails that Generate Contributions for Your Cause

Nonprofit newsletters have a massive part to play in charitable fundraising. With studies showing ROI rates of 28% compared to just 7% for direct marketing, no charity can afford to neglect its email program. What makes email so powerful for nonprofits?

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Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters

Emilia Korczynska · February 22, 2020

Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters

Knowing what makes the best newsletter introduction examples so great is vital. That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it.

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How to Plan a Targeted Email Marketing Strategy

Emilia Korczynska · February 21, 2020

targeted email lists GAN

Targeted email marketing strategy doesn’t have to be difficult, and the potential benefits to your business are enormous. When you look at every metric that matters, a segmented or targeted email marketing strategy performs better than a one-size-fits-all approach.

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What is the Best Time to Send Email Newsletters?

Emilia Korczynska · February 14, 2020

best time to send newsletters

What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]

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How to Reduce Newsletter Unsubscribe Rates

Emilia Korczynska · February 9, 2020

newsletter open rates

Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.

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How to Write CTAs in Your Newsletters

Emilia Korczynska · February 8, 2020

call to action

CTAs are “calls to action”, and the difference between good ones and bad ones makes and breaks email campaigns. Why are CTAs so important? Because it’s your call to action that prompts somebody reading your newsletter to engage or interact with you.

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How to Create Email Marketing Campaigns

Emilia Korczynska · February 5, 2020

email marketing campaigns

Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.

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Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?

Emilia Korczynska · December 16, 2019

click through rates

What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates […]

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