What is the best time to send email newsletters? Just like “how often should I send emails?”, this is one of marketing’s seemingly eternal questions. Over the years, there has been a huge amount of research on the best time to send email newsletters. A kind of consensus has emerged. But will what gets the […]
click through rates
How to Reduce Newsletter Unsubscribe Rates
Everybody wants to reduce newsletter unsubscribe rates. It’s cheaper and more efficient to keep your existing customers or leads than to win new ones. That’s just common sense.
How to Write CTAs in Your Newsletters
CTAs are “calls to action”, and the difference between good ones and bad ones makes and breaks email campaigns. Why are CTAs so important? Because it’s your call to action that prompts somebody reading your newsletter to engage or interact with you.
How to Create Email Marketing Campaigns
Email marketing campaigns that get results usually involve convincing subscribers to do something you want over a series or sequence of messages. You can’t always go straight for the sale. Sometimes you have to build up a relationship of trust and familiarity. Sometimes you have to give to get.
Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?
What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through […]