What are the benefits of using online surveys?

Are you struggling to know what to improve about your product or service? Do you want to know what your customers really think of you? Not sure what kind of product you should launch next?

The answers you are seeking lie in surveys.

Any business can benefit from using surveys, no matter the size. You can gather information and find what your customers and users think about your business and its products or services.

With this information, you can more easily make the right decisions for your business while minimizing the waste of your resources.

Follow along, and we’ll go through what a survey is, what the benefits are, and how to get started creating surveys.

What is an online survey?

An online survey consists of a form with questions and is used to conduct various types of surveys for different purposes, such as market research, employee surveys, and customer surveys.

Conducting surveys involves asking different types of relevant questions to a sample of individuals or groups and collecting feedback to gain valuable insights about the opinions, behaviors, and attitudes of the respondents.

With the information gathered, you can analyze your survey responses and better make informed decisions to develop your business and its strategies more effectively.

Why should you collect feedback from your customers?

Maintaining a good relationship with customers, keeping them happy, and listening to their needs is a winning concept for building strong customer retention.

All businesses should strive to achieve better customer retention, but how can you be sure the efforts respond well with your customers?

Through surveys, regardless of industry, you can get answers to important and specific questions from your customers and the market about how satisfied or dissatisfied they are with your product or service. Feedback from your customers is one of the best sources of information about your current situation and will tell you whether what you are doing is right or wrong and why.  

For example, you can find out if your customers feel your product or service needs to be improved and get specific information on what they want to see improved. Your customers can use a survey to tell you if they feel certain products are missing from your product range or give you feedback on your customer service.

Customer feedback gives you a golden opportunity to use the information to your advantage to develop your business in the right direction and stay competitive.

If you keep your customers happy, they will spend more money with you, spread a good reputation for your brand, and remain loyal customers for a long time.

What is the best way to collect feedback with online surveys?

When creating surveys and collecting feedback, there are a few things to acknowledge for making the most out of the information you collect from your customers. 

First, you need to define the purpose of the survey before creating one to know what questions to ask and what insights you hope to gain. 

The next step is to know who you will be targeting so that you can design questions that are relevant and engaging for your target audience. The questions need to be clear, concise, and specific enough for respondents to understand each one of them and be able to give you the answers you are seeking.

It is not always easy for a customer to provide detailed information in their survey responses, so it is your responsibility to create a comprehensive survey that makes it easy for respondents to give you relevant feedback.

Once you know the purpose of your survey and the target audience you want to send it to, you need a survey tool to create your surveys and collect the responses. 

With Get a Newsletter, you can easily create surveys for all kinds of audiences with our user-friendly survey tool. You can choose between creating surveys from scratch or using pre-made survey templates that you can customize according to your needs. 

The last step before launching your online survey is to choose where and when your customers or users will take the survey. You can conduct surveys at any time, but depending on the context, some surveys may be more effective than others.

Here are some examples of when you can create surveys:

• Collect customer feedback after launching a new product or service and want to find out what your customers or users think about it.
• You want to collect feedback from your customers on how you can improve your product or service and let them be part of the product development process.  
• Measure customer satisfaction to see how satisfied your customers are and how they perceive your brand.
• Send out surveys when users unsubscribe from your service and find out the reasons why. The answers can help you find solutions to reduce unsubscriptions in the future.

Once you have launched your online survey and gotten responses, you can analyze the results to identify insights and trends.

7 Benefits of using online surveys

It is easily accessible and cost-effective

You can avoid all the previous costs associated with physical surveys and reach out to anyone, anywhere with online surveys.

Regardless of previous knowledge and experience, anyone can quickly create a survey, send it out, and get a response back using a survey tool such as Get a Newsletter.

Easy to reach out with online surveys

You can quickly and easily distribute your surveys and reach a wider audience with online surveys than physical ones.

After creating an online survey, you can immediately start distributing it on your digital channels.

For example, you can:

• Copy the link to your survey and send it via email
• Share the link to your survey on social media channels
• Link your survey on your website
• Use and link your surveys in advertising campaigns

Be creative and share your surveys in the way that best suits you and your platforms.

Helping you make decisions based on customer feedback

Relying on your gut when making important business decisions is usually not a good idea, especially if you have access to data helping you make informed decisions. 

Conducting surveys is an unbiased way to help you make decisions. You can collect and analyze feedback from customers and users and then make an informed decision based on the results of your surveys. 

By analyzing your survey data, you can quickly get an overview of what is crucial for your business instead of wasting time and resources on things that are not relevant or that you thought were important.

You can more easily make the right business decisions

By finding out what your customers think about your business and its products or services, you can be more confident that time and money are spent on work that is more likely to result in increased profitability. 

By collecting information from your customers, you can find out what they think is important and what they want. This way, you won’t waste time on things that seem important to you but not by your customers or users. 

In addition, your customers can give you great ideas you might not have thought of in the first place that you can use to your advantage. In the end, both you and your customers will be happy as you give them what they want, win-win!

Again, customer feedback is one of your best sources of information about your current situation, so don’t underestimate its value and use it to your advantage.

Feedback from your customers can help you improve your product

Feedback from your customers can help you improve your product

Surveys can be a powerful tool to gather information and help you develop your products. It is not uncommon to lose the perception of your product or service in your day-to-day work, and this can lead to you not thinking about its shortcomings and what should be improved.

This is where customer feedback comes into the picture. They can give you detailed information on what they like and dislike about your product or service and why. With your customer feedback, you can use the information to make improvements and changes to the product or service and better meet customers’ needs.

By showing your customers that you are listening to what they have to say, you will improve your relationship with them and give them a reason to keep buying from you in the future.

It improves customer experience and customer retention

Surveys can help you improve the customer experience and retention in several ways.

Asking customers and users for feedback shows that you value their opinions, that they feel involved, and that you are committed to meeting their needs.

It also helps you gather information about the preferences and needs of individual customers. You can then use this information to customize and personalize the customer experience and help you stay ahead of time to identify new trends, so you can provide solutions before customers even realize they need them. 

One of your main priorities should always be to improve customer satisfaction, as it results in customers continuing to shop with you and becoming more dedicated to your brand.

Provide an opportunity to create discussion

You can easily allow respondents to discuss key issues about your business that can help you move your business forward.

For example, you can start by communicating a broader survey topic with your respondents and then narrow down the next survey, highlighting specific topics and questions based on the previous survey’s responses.

Examples of online surveys

Below are some examples of online surveys you can create to gather information and understand what your customers think about your business and its products or services.

NPS (Net Promoter Score)

Measure customer loyalty and gain insight into what your customers think about you and your business

Customer satisfaction

Understand how satisfied customers are with your products, services, or experiences.

Product evaluation

Find out what your customers think is good and less good about a specific product and what you need to focus on and improve.

Post-event evaluation

Let your guests tell you what they liked about your event and what you should improve next time.

Course evaluation

Get feedback from your participants on what areas to improve in your course.

Get a Newsletter as your easy-to-use online survey tool

Start creating surveys and gaining insights into your business in no time with Get a Newsletter.

1. Create an account and start a free 14-day trial of the survey tool (and much more).
2. Choose between using a pre-made survey template or creating your survey from scratch.
3. Publish the survey, and you are ready to collect responses!