B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be […]
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5 foolproof ways to write an engaging newsletter used by top coaches
As you may remember from my previous post, my first attempt at email marketing was a complete disaster. I made several mistakes that meant my newsletter wasn’t, and simply couldn’t be engaging – meaning I couldn’t make people open it, let alone read it. Here are a few cardinal errors I made and how to […]
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