Black Friday (29 November) and Cyber Monday (4 December) are coming soon – and with them, a really busy time for all marketers. So – we’ve decided to make your life easier in the run-up to 29/11 and give you some ready-to-use Black Friday email templates complete with subject lines and dates you should send […]
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How to write so people want to read? – interview with Brittney Moffatt
Brittney Moffatt is a content creator and social media strategist who helps ambitious women entrepreneurs build a thriving social media presence and the founder of the 723-member-strong Facebook group ‘Content Marketing for Women Entrepreneurs‘ where she inspires women to reach their business goals every day. – So, Brittney – I bet you didn’t see this […]
Continue Reading →Email marketing sales funnel template for coaches – when words don’t come easy…
A lot of coaches who create amazing content forget about the email marketing sales funnels that would allow them to convert it. As Danielle Sabrina put it: ‘What’s the point of having a dope creative activation that generates press or buzz and not has the proper funnels set up digitally that can follow up and nurture […]
Continue Reading →GDPR final checklist for email marketers + FREE GDPR privacy policy templates
Ok, so we’re on the last lap now before GDPR comes into effect on 25 May! Relieved? Here’s the final GDPR checklist of things you should have done to keep your email marketing on the right side of the new law: 1. Update your privacy policy You can find free templates for GDPR privacy policies […]
Continue Reading →Last-minute GDPR re-permissioning email templates
It’s the final countdown! Last chance to send re-permissioning emails to your email subscribers to obtain evidence of consent before the General Data Protection Regulation (GDPR) comes into force on 25 May. I’ve already done a round-up on what GDPR means for newsletter senders, and an in-depth post on how to adapt sign-up forms to […]
Continue Reading →GDPR friendly subscription forms – what mistakes to avoid
In the last post, we covered general information about GDPR (General Data Protection Regulation) and how to make sure your existing subscriber list is legal. But there is another thing that GDPR is going to *change forever* (insert dramatic music) – the way you collect your subscribers through subscription forms. The subscription forms and pop-ups will now need to […]
Continue Reading →GDPR and email marketing: what you need to know
This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain […]
Continue Reading →6 email marketing mistakes you’re probably making (and how to fix them)
Let’s face it: at some point or another, we’ve all been guilty of these email marketing mistakes. The good news though: most of them are really easy to fix, and – with a little determination on your end – eradicating them can work wonders for your conversion rates. Email marketing mistake #1: Not segmenting your […]
Continue Reading →How to write good subject lines for newsletters in 3 steps + EXAMPLES
We have already covered how to design a good email marketing strategy, how to write great, engaging newsletters, and how to collect subscribers fast, but there is an important part that is missing: how to get people to actually open your newsletters?! All the efforts will go in vain if you don’t actually give people a […]
Continue Reading →How to grow your subscribers’ list fast
If you’re new to email marketing and you’ve just started growing your first-ever subscriber list, the process may seem slow and grueling. Most first-time marketers don’t really understand how to grow their email list and may be tempted to buy one (don’t – first, it doesn’t work, and second – it can backfire quite badly […]
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