Black Friday Email Marketing Campaign Templates for Lazy Marketers – Best Black Friday Email Examples with Subject Lines

Black Friday (29 November) and Cyber Monday (4 December) are coming soon – and with them,  a really busy time for all marketers. So – we’ve decided to make your life easier in the run-up to 29/11 and give you some ready-to-use Black Friday email templates complete with subject lines and dates you should send them! Yes, that’s right – we prepared some Black Friday Email Templates you can use directly in your business! 😁😈

Best Black Friday Email Marketing Practices

1. Send your first Black Friday email early – at least a week before the day – on 21 November;
2. Prepare a sequence of at least 8-10 emails – see the timeline below;
3. Use unconventional subject lines with emojis 😈 – avoid words like ❌’sale’, ‘discount’, ‘%’ and ‘deal’ for better deliverability; see examples below; 
4. 😈👉Use emojis in your email body 😉 – see examples of the email texts below ✔;
5. Use GIFs instead of images; 
6. Don’t limit yourself to discounts – mix things up with 2-for-1 deals, product bundles with partnering companies, and boost sales revenue (see our Black Friday email templates below for inspiration!)
7. Follow-up on the day after the sale 

Black Friday Email Campaign Timeline

When creating your Black Friday email campaign, the timeline is as important as the content. Considering most companies will be sending at least one Black Friday email to their subscribers, it will be a very busy time for your customers. With lots of senders jostling for your subscribers’ attention, you have to stand out: both with what you send in your first Black Friday email, and when you send it.

1. Be early – send your first Black Friday email at least a week before the day (on or before 21 November)
2. How many emails should you send? It may surprise you, but we recommend you send a Black Friday email sequence with at least 9 emails in it;
   

   When should you send your emails? Here is an example Black Friday email campaign timeline: 

   1. 21 November – 11 a.m. – Teaser Black Friday Email – announce your Black Friday campaign   
   2.  26 November – 11 a.m. – Countdown Black Friday Email  –  send a reminder of the upcoming discount at least 3 days before the day;
   3. 29 November, 7 a.m. – Black Friday Offer Email – Send your subscribers your core Black Friday offer on the day – before they go to work;
   4. 29 November, 12 p.m.  – Black Friday Lunch Email – Remind your subscribers how much they are going to save + benefits of the product bundle during lunchtime on Black Friday – include a countdown clock in the email template;
   5. 29 November, 9 p.m. – “Last Chance” Black Friday Email – Remind your subscribers the Black Friday sales ends in 3 hours – include a countdown clock in the email template;
   6. 30 November, 9 a.m. – ‘Sorry you’ve missed it!’ Black Friday Email – Say you’re sorry your recipients missed this deal, and remind them there will be another one coming soon – for Cyber Monday
   7. 3 December, 9 p.m. – Teaser Cyber Monday Email – Sunday night is the best time to send newsletters; so make sure you remind your subscribers about the upcoming sale – and push them through using urgency in a clever way (see below! 😉 )
   8. 4 December, 7 a.m. – Cyber Monday Offer Email – Use urgency in the email – e.g. Offer a declining discount – starting from 50% off, getting smaller by 10% every two hours. 
   9. 5 December, 11 a.m. ‘Sorry you’ve missed it!’ Cyber Monday Email – Well, the purpose of this email is not to poke your subscribers in the eye that they missed the sale – but to remind them of the upcoming Christmas promotion 😉

Black Friday Email Subject Lines Examples

For your Black Friday Email campaign, avoid subject lines that cry ‘discount!’ –  for once, because a lot of email clients (e.g. Gmail) filter emails with keywords indicating sales intent (e.g.promotion, discount, deal, %, bargain, sale, cheap) either into the promotions tab or directly as spam. 

Secondly – because your subscribers may get tired of reading 10,000 email subject lines that all sound the same (‘Massive Black Friday Sale!’) – and simply won’t click on yours because it won’t grab their attention.

Here are some examples of attention-grabbing Black Friday email subject lines:

• {Personalisation – first name e.g. Emilia}, brace yourself: BF is coming. And it’s gonna be too good to be true! 🤯(21 November – 11 a.m. – Teaser Black Friday Email)
• 🕐 It’s the final countdown, Emilia! (26 November – 11 a.m. – Countdown Black Friday Email)
• ✨Rise & Shop, Emilia! Black Friday is here! (29 November, 7 a.m. – Black Friday Offer Email)
• ✔ Have you ticked 👉*this* off your to-do list for today yet?  (29 November, 12 p.m.  – Black Friday Lunch Email)
• ❌We *really* don’t want you to miss this opportunity… / Last chance, Emilia! (29 November, 9 p.m. – “Last Chance” Black Friday Email)
• Sorry, you missed it! 😫😭 (30 November, 9 a.m. – ‘Sorry you’ve missed it!’ Black Friday Email)
• “Are you ready, hey, are you ready for this? Are you hanging on the edge of your seat?” 🎵 (3 December, 9 p.m. – Teaser Cyber Monday Email)
• It’s Monday again – but we have something to sweeten 🧁 it… (4 December, 7 a.m. – Cyber Monday Offer Email)
• This train is gone, but it’s not the last one this year 🚝 (5 December, 11 a.m. ‘Sorry you’ve missed it!’ Cyber Monday Email)
• Leave it empty (for any email) 💁‍♀️ – it may sound daunting, but according to the latest research from Technology of Marketing Conference,  no subject line = higher open rates; if you’re not that daring: leave a single emoji/ one word in the subject line: e.g. 👉 or ‘This 👉”

Black Friday Email Templates

{Personalisation – first name e.g. Emilia}, brace yourself: BF is coming. And it’s gonna be too good to be true! 🤯(21 November – 11 a.m. – Teaser Black Friday Email)

Hey Emilia,

What do your boss, your mother-in-law, and your mad-cat-lady neighbor all have in common? 🤔

👉 Most likely, they will all be shopping for the best Black Friday deals on 29 November! 

🌲🎁 With Christmas just around the corner, everyone is looking to save on Xmas gifts with the best Black Friday promos.

Here’s our list of Best Black Friday Deals you should have an eye on – including our irresistible Black Friday offer 😉

{Insert offer GIF + Link}

Save the date and visit our online store {link} on 29 November! 

Best wishes,

……………………………{signature}

🕐 It’s the final countdown, Emilia! (25 November – 11 a.m. – Countdown Black Friday Email)

Hey Emilia,

Just a quick reminder to put our Black Friday sales on your calendar 👉🕐🗓 – you can save up to 50% on {your product} if you visit our online store {link} this Friday! 🎉💯

Best wishes,

……………………………{signature}

✨Rise & Shop, Emilia! Black Friday is here! (29 November, 7 a.m. – Black Friday Offer Email)

Hi-Yay! Emilia!

It’s finally happened! Black Friday sale is on  👉 go to our online store {link} NOW 🕐🗓 and save up to 50% on {your product}! 🎉💯

{PROMO IMAGE / GIF}

REMEMBER: The sale lasts only until midnight! And when it’s gone – it’s gone.

Best wishes,

……………………………{signature}

Tik-Tock, tick-tock… 🕐✔ Have you ticked 👉*this* off your to-do list for today yet?  (29 November, 12 p.m.  – Black Friday Lunch Email)

Hey Emilia,

Have you had the chance to check out our Black Friday offer {link}?  Don’t miss it – our {product} is on 50% off SALE only till midnight today!

{PROMO IMAGE / GIF}

Tell your friends as well! {share buttons}

Best wishes,

……………………………{signature}

❌We *really* don’t want you to miss this opportunity… / Last chance, Emilia! (29 November, 9 p.m. – “Last Chance” Black Friday Email)

Ok, now is really the last chance mate – our special offer ends in less than 3 hours.

Are you really going to miss the opportunity to save {amount}?

{PROMO GIF}

👉 Go to our online store {link} NOW 🕐🗓 and  save up to 50% on {your product} ! 🎉💯

Yours truly,

……………………………{signature}

Sorry, you missed it! 😫😭 (30 November, 9 a.m. – ‘Sorry you’ve missed it!’ Black Friday Email)

Well, sometimes it just happens: you find a good deal, and then…life gets at you and you forget to put in in your basket.

Our Black Friday offer may be gone, but: 👉 stay tuned for our Cyber Monday sale coming on 4 December! Some products will still be up to 35% off! 😈

I will send you more deets soon 😉

Best wishes,

……………………………{signature}

“Are you ready, hey, are you ready for this? Are you hanging on the edge of your seat?” 🎵 (3 December, 9 p.m. – Teaser Cyber Monday Email)

Hey Emilia,

As promised – here’s a little teaser of what’s coming tomorrow:

{PROMO IMAGE / GIF}

👉👉👉Here’s what to do to get it:

1. ⏰ Set your alarm clock 10 minutes earlier tomorrow
2. 🚶‍♀️🚶‍♂️Go to our online store {link}
3. Tell your friends as well to get a 10% discount! 🙌 {share buttons}

See you tomorrow!

Best wishes,

……………………………{signature}

It’s Monday again – but we have something to sweeten 🧁 it… (4 December, 7 a.m. – Cyber Monday Offer Email)

Yay Emilia!

Nobody likes Mondays except for…Cyber Mondays! 😁

We have something to sweeten the Monday for you: 🧁

{PROMO IMAGE / GIF}

It’s valid only TODAY so HURRY!

🚶‍♀️🚶‍♂️Go to our online store {link} NOW to get our special Cyber Monday offer! 

Best wishes,

……………………………{signature}

This train is gone, but it’s not the last one this year 🚝 (5 December, 11 a.m. ‘Sorry you’ve missed it!’ Cyber Monday Email)

Hey Emilia,

Have you missed our Cyber Monday sale? 😥😭

Well, this train may be gone – but remember Christmas is coming! 🌲😍

We are going to send you our Special Christmas Gift Offer soon!🎁😁 So stay tuned!

Until then,

……………………………{signature}