A lot of coaches who create amazing content forget about the email marketing sales funnels that would allow them to convert it.
As Danielle Sabrina put it: ‘What’s the point of having a dope creative activation that generates press or buzz and not has the proper funnels set up digitally that can follow up and nurture those potential clients until they become actual clients?‘
In this post, I will give you some go-to strategies and ready-made templates for newsletter sequences that you can use to follow up on your posts and convert those readers into clients 😉
Note: it’s not like I’m gonna tell you *what to say* to *your clients* or how. I’m just going to give you a framework and a system, which you will fill with your knowledge and value.
Why do we need this?
When asked why they failed to include an email marketing sales funnel in their blog, authors usually give two reasons:
Lack of time
Consistency/accountability / self-discipline issue
This is because a good email marketing sales funnel should be actually *relevant* to the post content, not a generic newsletter you send to everyone.
So a lot of blog authors may feel like it’s going to be way too much work to create one.
They also feel at a loss on how to convey the value of their services through an email sequence – without being salesy.
Since it takes on average 7 points of contact to convert a lead into a paying customer, the authors may also lack confidence in how to break their content down into several steps that would logically lead the customer to…the checkout.
Say, you are a health coach writing on diverse topics, such as:
- How to deal with emotional eating
- How to deal with anxiety and insomnia naturally
When someone is reading a post like that they are looking for an answer to a *specific* problem. People with insomnia don’t want to hear about emotional eating (and vice versa).
I mean, you can send them one, but how is going to convince them that you can solve their specific problem?
Conclusion: you should create a separate newsletter sequence that will ‘breadcrumb’ the lead from the post to your checkout for each post (= email marketing sales funnel).
Hold on: whaaat?!
Creating a separate newsletter sequence for each post seems like a lot of work…
…but it doesn’t need to be. As usual, it’s all about having a clear strategy + a customizable template you can use for every email in the sequence, and using email automation to make the sequence come out automatically.
So, if you have a sequence of 4 newsletters + offers, you will end up writing only about 1000 words for each sequence.
You can do that in an hour.
Let’s see how.
Here’s a universal flowchart of your emails and a template you can use for any ‘pain-point’ sequence:
Mark that not all warm leads will turn into clients. The flow chart also illustrates that.
Tip No. #1: Don’t spend time designing fancy newsletter templates. It’s a waste of time. What really does the selling is great, genuine content of under 300 words in each newsletter.
Just focus on filling in the ‘custom’ elements of the templates with lots of value to show of how knowledgeable you are on the topic (and that you can really help the client!)
Sequence template:
Sign-up box: Be clear about ‘what’s in it for the client’
Are you also suffering from emotional eating [pain point discussed in your blog post]?
Sign-up for my newsletter and for the next 4 weeks, I will be sending you instructions on how to tackle the problem one week at a time!
At the end of the course, you will also receive an opportunity to get a free discovery call + a special discount for my coaching program.
Yes, sign me up!
P.S. Make sure your signup boxes comply with General Data Protection Regulation (GDPR). You can read my post about how to make your sign-up boxes complaint here.
Welcome email:
Hello gorgeous!
First of all: well done for signing-up for this newsletter. Acknowledging your problem and doing something about it – that’s already a huge step in the right direction. For the next 4 weeks, I will be sending you instructions on how to tackle the problem one step at a time. Ready for step 1?
Here it is:
[description of step one]
Good luck and see you next week!
P.S. Wanna talk about it? Schedule a FREE call with me here
2nd email:
Hi again!
Glad you made it here. How was week #1? Did everything go according to plan?
Ready for step 2?*
Here it is:
[description of step two]
Good luck and see you next week!
*Not ready? Schedule a FREE call with me here now!
3rd email:
Whoooa…we’re halfway there!
Can you believe it? Only two more weeks and you will be done with this course, and hopefully with [pain-point] forever!
How did week #2? I would love to hear about your journey so I can improve the course for other users in the future. Can we talk about it? Let’s schedule a call [click here to schedule] – and I will give you some free personalized feedback as well!
Ready for step 3?*
Here it is:
[description of step three]
Good luck and see you next week!
4th email:
Hey ……………,
It’s the final step and the final email from me!
Hope everything has been going great for you so far. So, the last thing I would like you to do to free yourself of [pain point] is:
[description of step four]
If you still feel you may need some extra help with [pain point], let’s talk about it.
Schedule a FREE call with me here now!
P.S. If you schedule a free call with me now you will get a 10% discount on my coaching services.
If not, here are some resources that can help you stay on track:
[links to other interesting blog posts/resources from your blog]
Mark that you are not trying to hard-sell anything in those emails. You just want to take the client to a call with you, so you can show them the value of your service for *them* specifically and encourage them to become your client.
And now what?
- Go through your previous blog posts and see if there are anywhere you could insert an email marketing sales funnel.
- Use the sequence above to respond to the pain point discussed in the post. Add more details, resources (and value!) to the templates!
- Automate the sequence. If you’re not using any email marketing automation tools yet, you can use ours for free here.
- Wait for leads and see them convert 😉
- Good luck!
P.S.: Still not clear how to develop your sequence / improve your blog so it converts better? I have recently developed a blueprint for that you can get here. You can also reach out to me to schedule a free call to talk about it: emilia@getanewsletter.com
Yeah, I completely agree that many entrepreneurs think that a sales funnel takes so much time or it’s too complicated. But I also know that there a ton of people who under estimate the necessity for a sales funnel these days.
I share videos on my channel that show how easy it is to set up and hope that it can help enlighten a few motivated souls. 🙂