Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?

What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates … Continue reading Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?