Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?

What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019¬†UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates … Continue reading Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?