B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be … Continue reading B2B email marketing – how to create a successful B2B email marketing strategy + B2B newsletter ideas for every stage of your customer journey