{"id":958,"date":"2018-03-30T11:56:20","date_gmt":"2018-03-30T09:56:20","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=958"},"modified":"2022-11-03T15:25:21","modified_gmt":"2022-11-03T15:25:21","slug":"good-newsletter-example","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/good-newsletter-example\/","title":{"rendered":"Good newsletter example"},"content":{"rendered":"

If you think creating a good newsletter is not easy (and so you\u2019ve been coming up with all kinds of excuses why you can\u2019t write one \u2013 \u2018I\u2019m not a creative type!\u2019 and that kind of\u2026stuff), I\u2019ve good news: it can be learned!<\/p>\n

I\u2019ve dissected some pretty darn good newsletters for you below to get you up to speed with a few actionable \u2018rules of thumb\u2019.<\/p>\n

Things simply can\u2019t go wrong from there.<\/p>\n

Follow the steps from the examples below and you\u2019ll be good; start from a strategy and then get your hands dirty creating your own professional newsletter in our tool. Go to our website or start a free account here <\/a>and get started with your newsletter!<\/p>\n

An example of a good newsletter for an online store (and not only)<\/strong><\/h6>\n

\"\"<\/p>\n

DIY <\/strong><\/h6>\n
<\/div>\n
    \n
  1. Layout:<\/strong> simple, clean, and readable at a glance:\n
      \n
    1. use a lot of white space<\/em><\/strong><\/li>\n
    2. space the sentences out<\/strong> well<\/li>\n
    3. use clear headings<\/strong><\/li>\n<\/ol>\n<\/li>\n
    4. Sender: <\/strong>make clear it\u2019s from *you*.<\/li>\n
    5. Give value:<\/strong> no, nobody wants a salesy offer. Think about what you can *give* to your (existing and potential customers) first: sharing knowledge like valuable tips builds trust and make your subscribers really want to read your newsletters.<\/li>\n
    6. Funnel call-to-action (CTA):<\/strong> build your email marketing funnel with a CTA \u2013 the newsletter is just the top of your funnel \u2013 it should be *really* short and punchy \u2013 you just include a short teaser <\/em><\/strong>and then ask your audience to go to your blog, or website to get what they want (and what you want! Your blog post should have a clear monetization logic <\/em><\/strong>and link naturally to your product \u2013 hopefully by the time your readers finish the post, they would like to buy something you have on offer \u2013 and that\u2019s the right place to include some sales buttons \u2013 not in the first sentence of your newsletter).<\/li>\n
    7. Offer call-to-action<\/strong> button<\/strong>: now that you have gently *reminded* your customers they should choose *healthy* snacks for their Netflix & chill this Friday night, give them an opportunity to stock up directly from your newsletter \u2013 a special offer<\/strong> adds a feeling of extra urgency<\/strong> to complete the purchase.<\/li>\n
    8. Contact information<\/strong>: make it easy for your readers to contact you if they have any questions \u2013 nobody likes clicking through three pages to find your email or phone number.<\/li>\n
    9. Promote your social media channels: <\/strong>people who have subscribed to your newsletter will also want to see your Facebook, Instagram, Twitter, etc.<\/li>\n<\/ol>\n
      Examples of good content for your newsletter<\/strong><\/h6>\n

      If you are nearing a deadline for sending your newsletter and sitting clueless in front of a blank page on your computer screen it means something went terribly wrong\u2026you have not thought your email marketing strategy<\/em><\/strong> <\/a>through in time. Well, go back to the drawing board after *this time*, and meanwhile, grab some inspiration for what you could write:<\/p>\n

      1. Share something useful from your personal experience: <\/strong><\/h6>\n

      You\u2019ve done something that worked<\/strong> (for your business, body, mind, or whatever you\u2019re writing your newsletter about\u2026) OR you\u2019ve done something that didn\u2019t work<\/strong>. Sharing first-hand experience<\/strong> (both good and bad) and knowledge<\/strong> is what people want to read about.<\/p>\n

      \u00a0<\/strong><\/p>\n

      \"Well-spaced
      Newsletter I subscribe to by Grace Lever of https:\/\/www.gracelever.com\/ with nicely-spaced text<\/figcaption><\/figure>\n

      Grace Lever sharing some tips from her personal experience<\/em><\/p>\n

      2. Share something useful\/interesting<\/strong><\/h6>\n

      So you\u2019ve stumbled upon something that your readers will find amazing\u2026share it with them! A golden tip or some useful knowledge is always welcome in a subscriber\u2019s invoice.<\/p>\n

      3. Write about news<\/strong><\/h6>\n

      If you have some interesting news to share: for instance, you\u2019ve added a new amazing feature to your app that everyone has been dying for and you think they will be delighted to hear: this is the right place to tell them.<\/p>\n

      4. Take advantage of holidays<\/strong><\/h6>\n

      A special occasion is always a good time to send a special offer. Go ahead with these Christmas cards in July.<\/p>\n

      5. Answer the most frequently asked questions<\/strong><\/h6>\n

      Are you answering the same kind of questions in your business all the time? If this is a common problem, your subscribers will more than welcome an email with a solution.<\/p>\n

      Explore our responsive\u00a0email newsletter templates<\/a>\u00a0to save time and get started quickly with your email campaign!\u00a0<\/i><\/h6>\n
      <\/div>\n","protected":false},"excerpt":{"rendered":"

      If you think creating a good newsletter is not easy (and so you\u2019ve been coming up with all kinds of excuses why you can\u2019t write one \u2013 \u2018I\u2019m not a creative type!\u2019 and that kind of\u2026stuff), I\u2019ve good news: it can be learned! I\u2019ve dissected some pretty darn good newsletters for you below to get […]<\/p>\n","protected":false},"author":4,"featured_media":18338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,7],"tags":[35,3,11,36,37,38],"class_list":{"0":"post-958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"category-tips","9":"tag-an-example-of-a-good-newsletter","10":"tag-email-marketing","11":"tag-email-marketing-strategy","12":"tag-good-email","13":"tag-good-newsletter","14":"tag-good-newsletter-example","15":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18338"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}