{"id":19083,"date":"2021-06-01T18:36:00","date_gmt":"2021-06-01T18:36:00","guid":{"rendered":"https:\/\/getanewsletter.com\/blog\/summer-email-subject-lines-2020\/"},"modified":"2026-02-22T01:01:21","modified_gmt":"2026-02-22T01:01:21","slug":"summer-email-subject-lines-2021","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/summer-email-subject-lines-2021\/","title":{"rendered":"70 Summer Email Subject Lines for 2024"},"content":{"rendered":"<p><strong>If you\u2019re looking for summer email subject lines, then you\u2019ve come to the right place! <\/strong><\/p>\n<p><strong>Summer tends to be a great season for email marketers and it<\/strong><strong> is now the time to start planning your summer email marketing campaigns and crafting your summer email subject lines!<\/strong><\/p>\n<p>Mid-to-late May is the time to start sending them out, just as the weather starts to warm up in earnest and people begin to look forward to the season ahead.<\/p>\n<p>Of course, right now it\u2019s impossible to know when summer does come around whether we\u2019ll be looking at something like this:<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/mohamed-nashah-4NgesU9aooQ-unsplash_a67e34f5ecfd6eb8c3d0cfd41a80d2be_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/mohamed-nashah-4NgesU9aooQ-unsplash_a67e34f5ecfd6eb8c3d0cfd41a80d2be_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/mohamed-nashah-4NgesU9aooQ-unsplash_a67e34f5ecfd6eb8c3d0cfd41a80d2be_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/mohamed-nashah-4NgesU9aooQ-unsplash_a67e34f5ecfd6eb8c3d0cfd41a80d2be_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/mohamed-nashah-4NgesU9aooQ-unsplash_a67e34f5ecfd6eb8c3d0cfd41a80d2be_800.jpg\" alt=\"Summer email subject lines: Will we see this...?\" \/><\/picture><\/figure>\n<p>Or whether we\u2019ll still all be stuck in a scene like this.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/designecologist-YHd66D4gMMU-unsplash_530e4301e0a6378f3b797b70409cdbe4_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/designecologist-YHd66D4gMMU-unsplash_530e4301e0a6378f3b797b70409cdbe4_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/designecologist-YHd66D4gMMU-unsplash_530e4301e0a6378f3b797b70409cdbe4_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/designecologist-YHd66D4gMMU-unsplash_530e4301e0a6378f3b797b70409cdbe4_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/designecologist-YHd66D4gMMU-unsplash_530e4301e0a6378f3b797b70409cdbe4_800.jpg\" alt=\"Summer email subject lines: ...or will we still be seeing this?\" \/><\/picture><\/figure>\n<h4 id=\"29gb4\">We\u2019re going to have to plan for both scenarios.<\/h4>\n<p>But there are two bits of good news. Whatever happens:<\/p>\n<p id=\"3cfuj\"><strong>#1 Email behavior remains the same<\/strong><\/p>\n<p id=\"1f19t\"><strong>#2 The \u201cpsychology of summer\u201d remains the same<\/strong><\/p>\n<p>In this blog, we\u2019re going to run through what those points mean in practice, before giving you 75 summer email subject lines you can start using today!<\/p>\n<h2 id=\"5c6gu\"><strong>1. Email Behaviour Principles 101<\/strong><\/h2>\n<p>Okay, we\u2019ve said this<a href=\"https:\/\/getanewsletter.com\/en\/blog\/newsletter-introduction-examples-how-to-write-catchy-intros-for-your-newsletters\/#9je45\"> many times before on this blog<\/a>, but it bears repeating.<\/p>\n<p id=\"bosa1\"><strong>Your email subject line is the single most important part of your newsletter.<\/strong><\/p>\n<p>Why?<\/p>\n<p>Because if the recipient isn\u2019t tempted to click on your email by the subject line, <strong><u>THEY WILL NEVER SEE ANY OF THE REST OF IT<\/u><\/strong>.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/webaroo-3Mhgvrk4tjM-unsplash_e9b0f1e167be1e22685c97b377917d7b_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/webaroo-3Mhgvrk4tjM-unsplash_e9b0f1e167be1e22685c97b377917d7b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/webaroo-3Mhgvrk4tjM-unsplash_e9b0f1e167be1e22685c97b377917d7b_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/webaroo-3Mhgvrk4tjM-unsplash_e9b0f1e167be1e22685c97b377917d7b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/webaroo-3Mhgvrk4tjM-unsplash_e9b0f1e167be1e22685c97b377917d7b_800.jpg\" alt=\"Email subject lines are critically important\" \/><\/picture><\/figure>\n<p>Plus, your email subject line plays a bit part in whether your message even reaches the recipient\u2019s inbox.<\/p>\n<p>If it contains <a href=\"https:\/\/snov.io\/blog\/550-spam-trigger-words-to-avoid-in-2019\/\" rel=\"nofollow noopener\" target=\"_blank\">known spam words<\/a> or violates the recipients\u2019 email policies then:<\/p>\n<ul>\n<li>At best your message will be dumped to the Gmail Promotions Tab\u00a0<\/li>\n<li>At worst it will go to <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/avoid-emails-going-to-spam\/\">spam or junk mail<\/a><\/li>\n<\/ul>\n<p>And <strong><u>THAT<\/u><\/strong> is a problem.<\/p>\n<p id=\"98nlv\"><strong>Being sent to spam will damage your sender reputation &#8211; making it even harder to get future messages in front of people.<\/strong><\/p>\n<p>Even if they get to the inbox, most emails are ignored.<\/p>\n<p>The average open rate across all sectors is just <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" rel=\"nofollow noopener\" target=\"_blank\">21.33%<\/a>.<\/p>\n<p>So if we\u2019re going to do better than that, your summer email subject lines are going to have to do some heavy lifting!<\/p>\n<p>When you\u2019re coming up with your own subject lines, make sure you follow these six guidelines:<\/p>\n<ol>\n<li><strong>Keep it short:<\/strong> Research suggests that <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/best-email-subject-line-length\/\" rel=\"nofollow noopener\" target=\"_blank\">41 characters is optimal<\/a>, but some email clients (eg Gmail mobile) display even fewer than that<\/li>\n<li><strong>Include personalization wherever you can<\/strong>: <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">Personalized emails<\/a> get opened <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/05\/sizzling-summer-email-subject-lines-for-retailers\/\" rel=\"nofollow noopener\" target=\"_blank\">26% more than generic emails<\/a><\/li>\n<li><strong>Ask questions<\/strong>: Create a sense of intrigue with your subject line that makes opening the message hard to resist<\/li>\n<li><strong>FOMO, scarcity and exclusivity drive interest<\/strong>: A sense of urgency is a very powerful behavioral influencer<\/li>\n<li><strong>Be relevant<\/strong>: Nothing is more offputting than an email subject line that tries to be intriguing without actually telling the reader what it\u2019s really about!<\/li>\n<li><strong>Above all, know your audience<\/strong>: All general rules give way to what you know to be true <strong><u>SPECIFICALLY<\/u><\/strong> about your own audience<\/li>\n<\/ol>\n<p>Get more tips on <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">how to write great email subject lines<\/a> in our email marketing guide.<\/p>\n<h2 id=\"fb69\">2. Summer Psychology<\/h2>\n<p>Do people <strong><em><u>LIKE<\/u><\/em><\/strong> summer?<\/p>\n<p>Do people <strong><u><em>LOOK FORWARD<\/em><\/u><\/strong> to summer?<\/p>\n<p id=\"71da7\">\ud83d\ude0e\ud83c\udf1e <strong>YES, THEY DO!!!<\/strong> \ud83d\ude0e\ud83c\udf1e<\/p>\n<p>Summer is a time that people celebrate: it\u2019s warm, most people take time off or go on holiday, families get to spend time together, etc, etc.<\/p>\n<p>Summer is also a time when people travel, when they go to festivals, and when they host parties and barbecues&#8230;<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/evan-wise-D99y38Na5Xo-unsplash_90ccd54d52db4463f319247b5d55d17d_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/evan-wise-D99y38Na5Xo-unsplash_90ccd54d52db4463f319247b5d55d17d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/evan-wise-D99y38Na5Xo-unsplash_90ccd54d52db4463f319247b5d55d17d_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/evan-wise-D99y38Na5Xo-unsplash_90ccd54d52db4463f319247b5d55d17d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/04\/evan-wise-D99y38Na5Xo-unsplash_90ccd54d52db4463f319247b5d55d17d_800.jpg\" alt=\"Will we see barbecues this summer?\" \/><\/picture><\/figure>\n<p>So successful summer email subject lines are <strong><u>POSITIVE<\/u><\/strong>, <strong><u>CHEERFUL<\/u><\/strong> and <strong><u>CAPTURE THAT SENSE OF CELEBRATION<\/u><\/strong> that we all experience as the weather improves.<\/p>\n<p>But as we\u2019ll see in the next section, there are a few different summer vibes to tap in to&#8230;<\/p>\n<h2 id=\"nps0\">3. Your 70 Summer Email Subject Lines<\/h2>\n<h4 id=\"767aa\">\ud83c\udf1e 1-10: Here comes summer!<\/h4>\n<p>These summer email subject lines are for late spring and early summer, as people are starting to get excited about and ready for the fun times ahead.<\/p>\n<ol>\n<li>Summer is nearly here! Celebrate with [brand]<\/li>\n<li>20% off your new summer wardrobe this weekend only<\/li>\n<li>Are you ready for the heat [name]?<\/li>\n<li>Summer is on the way: all spring lines discounted!<\/li>\n<li>Swim into summer this year<\/li>\n<li>Kick off a summer to remember with [brand]<\/li>\n<li>Start of summer sale now on<\/li>\n<li>Are you ready to chill?<\/li>\n<li>Our summer sale is coming&#8230;<\/li>\n<li>How to make the most of the summer months<\/li>\n<\/ol>\n<h4 id=\"9h919\">\ud83c\udf1e 11-20: Fathers\u2019 Day<\/h4>\n<p>Nothing particularly summery about this one, but it falls in summer, it\u2019s a big eCommerce calendar date and neither the weather nor COVID-19 can spoil it!<\/p>\n<ol>\n<li>Fathers\u2019 Day gift ideas<\/li>\n<li>What to get Dad this Fathers\u2019 Day<\/li>\n<li>Get Fathers\u2019 Day sorted<\/li>\n<li>50% off Fathers\u2019 Day gifts from [brand] &#8211; sale ends Monday!<\/li>\n<li>Who\u2019s the daddy?<\/li>\n<li>Thank you Dad<\/li>\n<li>Do something great this Father\u2019s Day<\/li>\n<li>What have you got your Dad, [name]?<\/li>\n<li>Treat your Dad in style this Fathers\u2019 Day<\/li>\n<li>REMINDER! FATHER\u2019S DAY IS [date]!<\/li>\n<\/ol>\n<h4 id=\"2t59a\">\ud83c\udf1e 21-30: End of School\/Graduation<\/h4>\n<p>Although school years have been disrupted by the pandemic, the end of the year is always a cause to celebrate.<\/p>\n<ol>\n<li>School\u2019s out for summer!<\/li>\n<li>Celebrate the end of school with [brand]\u2019s summer discounts!<\/li>\n<li>20% off everything at [brand] for new graduates this July<\/li>\n<li>You did it! Here\u2019s our exclusive discount code<\/li>\n<li>Put the books away and get outside with [brand]<\/li>\n<li>Grads are rad! Check out our exclusive end of school offers<\/li>\n<li>Hot promo codes for cool school leavers<\/li>\n<li>Just another school year? Not quite&#8230;<\/li>\n<li>Hey teacher! Leave them kids alone!<\/li>\n<li>Trade-in your old textbooks today for CASH<\/li>\n<\/ol>\n<h4 id=\"1hdu2\">\ud83c\udf1e 31-50: General Summer Email Subject Lines<\/h4>\n<p>These headlines are not related to any particular event &#8211; they just celebrate the spirit of the season.<\/p>\n<ol>\n<li>Discounts that are too hot to handle<\/li>\n<li>Surf\u2019s up&#8230;but prices are down<\/li>\n<li>Hello sunshine! Don\u2019t miss these offers<\/li>\n<li>Don\u2019t sweat it: we\u2019ve got savings for you [name]<\/li>\n<li>The heat is on! 20% off everything [brand] this week only<\/li>\n<li>We\u2019ve got hot stuff waiting for you&#8230;<\/li>\n<li>Spending summer at home this year?<\/li>\n<li>Get your garden fit for summer<\/li>\n<li>Beach-body ready? Check out our members\u2019 only sale<\/li>\n<li>Summer arrivals keep on coming<\/li>\n<li>Our summer collection is here at last!<\/li>\n<li>Dive into summer with [brand]<\/li>\n<li>[name] &#8211; have a cold one on us!<\/li>\n<li>Summer sale ends Saturday<\/li>\n<li>You don\u2019t want to miss these summer deals!<\/li>\n<li>Join [brand] for our exclusive members\u2019 virtual beach party<\/li>\n<li>Summer weekend style &#8211; 25% off<\/li>\n<li>Free delivery for summer lovers<\/li>\n<li>Can you feel it? Hot deals for warm weekends<\/li>\n<li>Don\u2019t let coronavirus spoil the summer vibe!<\/li>\n<\/ol>\n<h4 id=\"5t8n7\">\ud83c\udf1e 51-60: End of summer<\/h4>\n<p>Make the most of the sunny feelings before they go into hibernation.<\/p>\n<ol>\n<li>There\u2019s still time for summer fun! Book \u2018em before they\u2019re gone<\/li>\n<li>Up to 40% off &#8211; but the days are getting shorter&#8230;<\/li>\n<li>It can\u2019t last forever: [brand]\u2019s summer sale ends on Sunday<\/li>\n<li>Summer sale ends soon &#8211; everything must go!<\/li>\n<li>End of summer close-out sale now on<\/li>\n<li>New lines added to our end of summer blowout!<\/li>\n<li>Make the good times last longer with this exclusive promo code<\/li>\n<li>Are you ready for autumn? No!!!<\/li>\n<li>Bye-bye beach&#8230;<\/li>\n<li>Keep summertime rolling [name] with these [brand] savings<\/li>\n<\/ol>\n<h4 id=\"2gvb5\">\ud83c\udf1e 61-70: Back to School<\/h4>\n<p>Another big eCommerce event, as everyone gets ready to go back to normal.<\/p>\n<ol>\n<li>20% off all your back-to-school needs<\/li>\n<li>Back to school savings from [brand]<\/li>\n<li>[name]: are you ready to go back to school?<\/li>\n<li>Goodbye summer. Hello school!<\/li>\n<li>A new class of 2024 &#8211; welcome to [brand]!<\/li>\n<li>Don\u2019t leave us summer!<\/li>\n<li>Your back to school checklist<\/li>\n<li>Back to school discounts all this September<\/li>\n<li>Nights are drawing in&#8230; More time to party!<\/li>\n<li>Planning your Christmas shopping yet?<\/li>\n<\/ol>\n<p>That last one is a bit of a joke, but it always pays to be prepared!<\/p>\n<h2 id=\"1rlqj\">So that\u2019s our summer email subject line advices.<\/h2>\n<p>Remember, the earlier you plan your campaigns, the better you are likely to execute them.<\/p>\n<p>Don\u2019t forget to be flexible: who knows what summer 2024 is going to look like?<\/p>\n<p>But like we said at the start, whatever happens, summer makes people happy as the weather warms up and they get to spend more time outdoors.<!-- End strchf script --><\/p>\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#d1dce6\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Create a free account<\/strong><\/h2>\n\n\n\n<p class=\"has-large-font-size\">Create beautiful email newsletters, landing pages, surveys, and much more with Get a Newsletter.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong><a href=\"https:\/\/app.getanewsletter.com\/signup\/\"><span style=\"text-decoration: underline;\">Sign up for free<\/span><\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business.png\" alt=\"Powerful features to grow your business\" class=\"wp-image-22065\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for summer email subject lines, then you\u2019ve come to the right place!  Summer tends to be a great season for email marketers. And of course this year, it\u2019s coming on the back of a lousy spring, which has seen most of us locked down during the Coronavirus pandemic.<\/p>\n","protected":false},"author":2,"featured_media":19084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[3,480,25,105],"class_list":{"0":"post-19083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"tag-email-marketing","9":"tag-email-subject-lines","10":"tag-newsletters","11":"tag-open-rates","12":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/19083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=19083"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/19083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/19084"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=19083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=19083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=19083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}