{"id":18537,"date":"2020-03-07T16:01:37","date_gmt":"2020-03-07T16:01:37","guid":{"rendered":"https:\/\/getanewsletter.com\/blog\/nonprofit-newsletter-examples\/"},"modified":"2024-04-08T08:01:22","modified_gmt":"2024-04-08T08:01:22","slug":"nonprofit-newsletter-examples","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletter-examples\/","title":{"rendered":"Nonprofit Newsletter Examples to Inspire You"},"content":{"rendered":"<p><strong>In this blog, we&#8217;re going to show you some great nonprofit newsletter examples. <\/strong><\/p>\n<p><em>It<\/em><strong>&#8216;s not always easy to come up with designs and content that get results, so we hope our showcase of the best out there will give you inspiration!<\/strong><\/p>\n<p>The big charities can depend on in-house teams of marketers, designers, and other experts.<\/p>\n<p>But not every nonprofit can.<\/p>\n<p id=\"67foh\">Clever email marketing can have a <a href=\"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletters-write-emails-raise-contributions\/\">huge impact on your fundraising and subscriber numbers<\/a> even on a small scale.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Fundraising_cf866c6f2fb7adc844bfd12be8160b0a_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/Fundraising_cf866c6f2fb7adc844bfd12be8160b0a_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Fundraising_cf866c6f2fb7adc844bfd12be8160b0a_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/Fundraising_cf866c6f2fb7adc844bfd12be8160b0a_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Fundraising_cf866c6f2fb7adc844bfd12be8160b0a_800.jpg\" alt=\"Nonprofit newsletter examples: Promote membership and fundraising\" \/><\/picture><\/figure>\n<p>How?<\/p>\n<p id=\"9u69n\">By using our nonprofit newsletter examples gallery to build brilliant campaigns of your own!<\/p>\n<p>We&#8217;re going to look at nonprofit newsletter examples in seven categories, so just click on one of the links below to skip ahead to the relevant examples.<\/p>\n<ol>\n<li><a href=\"#aet1i\">Welcome Emails<\/a><\/li>\n<li><a href=\"#am5v2\">Thank You Emails<\/a><\/li>\n<li><a href=\"#f38m6\">Targeted Appeals<\/a><\/li>\n<li><a href=\"#9kpuo\">Lapsed Donors<\/a><\/li>\n<li><a href=\"#5jk99\">Showcasing the Work<\/a><\/li>\n<li><a href=\"#425mq\">Updates and News<\/a><\/li>\n<li><a href=\"#3mupj\">Feedback<\/a><\/li>\n<\/ol>\n<h2 id=\"aet1i\">1. Welcome Emails<\/h2>\n<p>75% of new subscribers to any email list <strong><u>expect<\/u><\/strong> to get a welcome message, so it&#8217;s vital that you make a good first impression.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Poppy_35589c225c39842ce6fbf3759430392b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Poppy_35589c225c39842ce6fbf3759430392b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Poppy_35589c225c39842ce6fbf3759430392b_800.png\" alt=\"Nonprofit newsletter examples: simple welcome email\" \/><\/picture>\n<figcaption>Source: www.charityemailgallery.com<\/figcaption>\n<\/figure>\n<p>Above is a simple welcome email from the <a href=\"https:\/\/www.britishlegion.org.uk\/\" target=\"_blank\" rel=\"noopener\">British Legion<\/a>.<\/p>\n<ul>\n<li>It uses <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\"><strong><u>personalization<\/u><\/strong><\/a>, which welcomes the new subscriber by name<\/li>\n<li>By <strong><u>signing off from a real person<\/u><\/strong>, the email feels less impersonal<\/li>\n<li>It includes <strong><u>social media buttons<\/u><\/strong>, which helps include engagement across multiple platforms<\/li>\n<li>The email also includes several simple <strong><u>Calls To Action<\/u><\/strong> (CTA)<\/li>\n<\/ul>\n<p id=\"3b2d9\">Normally, <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">we would only recommend one CTA per email<\/a>. But in a welcome email &#8211; when you don&#8217;t know a lot about a new subscriber &#8211; it can be helpful to give them several options.<\/p>\n<p>So make sure you track and record which CTAs they interact with and build that into their profiles, or else you are not using valuable data!\u00a0<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Save-ChildrenWelcomeClassy_5d3df3bd6221f00f1b153c16927aa74e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Save-ChildrenWelcomeClassy_5d3df3bd6221f00f1b153c16927aa74e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Save-ChildrenWelcomeClassy_5d3df3bd6221f00f1b153c16927aa74e_800.png\" alt=\"Nonprofit newsletter examples: imagery in welcome emails\" \/><\/picture>\n<figcaption>Source: classy.org<\/figcaption>\n<\/figure>\n<p>Here&#8217;s another good example from <a href=\"https:\/\/www.savethechildren.org.uk\/\" target=\"_blank\" rel=\"noopener\">Save The Children<\/a>.<\/p>\n<p id=\"eg9s8\">Note how the &#8220;donate&#8221; CTA has been made more prominent than the other inline CTAs, by being displayed as a button<\/p>\n<p>The banner image of a cute kid is also designed to appeal. A lot of our highlighted nonprofit newsletter examples have prominent imagery!<\/p>\n<h2 id=\"am5v2\">2. Thank You Emails<\/h2>\n<p>When somebody donates or subscribes to your list, they are doing something selfless for a good cause. So make sure you thank them!<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Charity-Water-140218_c0f92b6e07649548306392a87d1d599d_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Charity-Water-140218_c0f92b6e07649548306392a87d1d599d_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Charity-Water-140218_c0f92b6e07649548306392a87d1d599d_800.jpg\" alt=\"Simple thank you email example\" \/><\/picture>\n<figcaption>Source: www.charityemailgallery.com<\/figcaption>\n<\/figure>\n<p>This thank you email from <a href=\"https:\/\/www.charitywater.org\/\" target=\"_blank\" rel=\"noopener\">Charity: Water<\/a> is incredibly simple yet effective. It shows gratitude and makes the recipient feel good about themselves.<\/p>\n<p>That is an important psychological factor in charitable giving.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/neda-donor-thank-you_c55426e558660a19d3e388c4e57d737c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/neda-donor-thank-you_c55426e558660a19d3e388c4e57d737c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/neda-donor-thank-you_c55426e558660a19d3e388c4e57d737c_800.png\" alt=\"Text-based thank you email\" \/><\/picture>\n<figcaption>Source: www.wholewhale.com<\/figcaption>\n<\/figure>\n<p>On the other hand, this thank you email takes the opportunity to emphasize the impact the donor&#8217;s donation will have.<\/p>\n<p>In addition, it includes a &#8220;Get Help&#8221; button.<\/p>\n<p>This is good because it is important to remember that some people may subscribe to your list because they need your help.<\/p>\n<p id=\"dr1s6\">These nonprofit newsletter examples show how your thank you emails can look very different, but still play a critical role.<\/p>\n<h2 id=\"f38m6\">3. Targeted Appeals<\/h2>\n<p>A major survey of charitable giving found that 68.8% of respondents were more likely to donate after receiving a targeted appeal for a specific need.<\/p>\n<p id=\"9o0d5\">Great emails draw attention to an urgent problem and how your subscribers can help solve it.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/samir-1_7071bd61d8981b6416616978b878b6bb_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/samir-1_7071bd61d8981b6416616978b878b6bb_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/samir-1_7071bd61d8981b6416616978b878b6bb_800.png\" alt=\"Nonprofit newsletter examples: urgent and targeted appeals\" \/><\/picture>\n<figcaption>Source: cafonline.com<\/figcaption>\n<\/figure>\n<p>This email creates a sense of urgency and specific need because it presents the case of an individual child in immediate trouble.<\/p>\n<p>Another approach is to stress the <strong><u>effect the donor&#8217;s action<\/u><\/strong> can have.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/unicef_808f60a165440579b30ae17c4e4e180f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/unicef_808f60a165440579b30ae17c4e4e180f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/unicef_808f60a165440579b30ae17c4e4e180f_800.png\" alt=\"Emphasis on the results of donations\" \/><\/picture>\n<figcaption>Source: unicef.org<\/figcaption>\n<\/figure>\n<p>Focus on the difference a donation can make, because that will give readers a clear reason to act now.<\/p>\n<h2 id=\"9kpuo\">4. Lapsed Donors<\/h2>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/4_-St_-Jude-Childrens-Hospital-1-633x1024_b449552d52621ec1f3d24fdbc29c9318_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/4_-St_-Jude-Childrens-Hospital-1-633x1024_b449552d52621ec1f3d24fdbc29c9318_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/4_-St_-Jude-Childrens-Hospital-1-633x1024_b449552d52621ec1f3d24fdbc29c9318_800.png\" alt=\"\" \/><\/picture>\n<figcaption>Source: qgiv.com<\/figcaption>\n<\/figure>\n<p>When a subscriber stops interacting with your communications, re-engage them by reminding them of why they support you.<\/p>\n<p>The example above from <a href=\"https:\/\/www.stjude.org\/\" target=\"_blank\" rel=\"noopener\">St Jude Children&#8217;s Research Hospital<\/a> makes it easy to donate with a prominent CTA. It also shows the urgent need for support by illustrating the children&#8217;s situations.<\/p>\n<p>All lists see subscriber churn over time, but you should always try to re-engage people who want to leave.<\/p>\n<h2 id=\"5jk99\">5. Showcasing the Work<\/h2>\n<p>Maintaining good relations with donors and supporters depends on proving that money is being put to good use.<\/p>\n<p>Therefore, nonprofits need to keep showing the impact they are having.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/ARC_a00bddf2b488f62874de4f8b9c28681a_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/ARC_a00bddf2b488f62874de4f8b9c28681a_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/ARC_a00bddf2b488f62874de4f8b9c28681a_800.jpg\" alt=\"\" \/><\/picture>\n<figcaption>Source: www.redcross.org<\/figcaption>\n<\/figure>\n<p>The two nonprofit newsletter examples in this section take a different approach.<\/p>\n<p>For example, the one above lists a wide range of achievements.<\/p>\n<p>While the one below highlights a specific accomplishment.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Oxfam_-_2015-03-11_15_09_51_7f820b752337ee115e49d33fe56f2a8e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Oxfam_-_2015-03-11_15_09_51_7f820b752337ee115e49d33fe56f2a8e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Oxfam_-_2015-03-11_15_09_51_7f820b752337ee115e49d33fe56f2a8e_800.png\" alt=\"\" \/><\/picture>\n<figcaption>Source: www.charityemailgallery.com<\/figcaption>\n<\/figure>\n<p id=\"ac98o\">Both these nonprofit newsletter examples are effective because they show subscribers the impact their money is having.<\/p>\n<h2 id=\"425mq\">6. Updates and News<\/h2>\n<p>An important part of being an engaged charity supporter is feeling up-to-date with activities, developments, and news.<\/p>\n<p>So, nonprofits need to make sure they keep their subscribers fully informed.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/screenshot-mailchi_mp-2020_01-1-scaled_dfec50f922616cfb68c04da37a606120_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/screenshot-mailchi_mp-2020_01-1-scaled_dfec50f922616cfb68c04da37a606120_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/screenshot-mailchi_mp-2020_01-1-scaled_dfec50f922616cfb68c04da37a606120_800.jpg\" alt=\"\" \/><\/picture>\n<figcaption>Source: www.charityemailgallery.com<\/figcaption>\n<\/figure>\n<p>This is a good example.\u00a0<\/p>\n<p>Why?<\/p>\n<p>Because it lists a wide range of events that supporters can attend <strong><u>AND<\/u><\/strong> because it shows how active the Trust is.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/2_-habitat-for-humanity-1_581925a4f8cad098b7cb1d63678b7859_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/2_-habitat-for-humanity-1_581925a4f8cad098b7cb1d63678b7859_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/2_-habitat-for-humanity-1_581925a4f8cad098b7cb1d63678b7859_800.png\" alt=\"\" \/><\/picture>\n<figcaption>Source: qgiv.com<\/figcaption>\n<\/figure>\n<p>On the other hand, this email presents a series of recent stories to showcase Habitat for Humanity&#8217;s work.<\/p>\n<h2 id=\"3mupj\">7. Feedback<\/h2>\n<p>Our final nonprofit newsletter examples look at requests for feedback.<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Tearfund-220817_9a00ee149c7b1e8a9c33a91fd89adb19_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Tearfund-220817_9a00ee149c7b1e8a9c33a91fd89adb19_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Tearfund-220817_9a00ee149c7b1e8a9c33a91fd89adb19_800.jpg\" alt=\"\" \/><\/picture>\n<figcaption>Source: www.charityemailgallery.com<\/figcaption>\n<\/figure>\n<p>This can be through an email with a survey CTA, or by inviting comments and responses. This example is very simple and direct, with a clear call to action.<\/p>\n<p>On the other hand, you can ask for feedback on very specific things. For example, how a donor found the donation process.<\/p>\n<p>You can use the feedback you get to improve supporters&#8217; experience in the future while building a more complete profile of them in your CRM!<\/p>\n<p id=\"42mil\"><strong>We&#8217;ve tried to show the wide range of uses nonprofit newsletter examples can be put to.<\/strong><\/p>\n<p>As you&#8217;ve seen, charities have a lot to think about with their email marketing.<\/p>\n<p>The most important thing to remember is that it is <strong><u>ALL ABOUT RELATIONSHIPS<\/u><\/strong> and the more engagement you can develop with your supporters, the better.<\/p>\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#d1dce6\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Create a free account<\/strong><\/h2>\n\n\n\n<p class=\"has-large-font-size\">Create beautiful email newsletters, landing pages, surveys, and much more with Get a Newsletter.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong><a href=\"https:\/\/app.getanewsletter.com\/signup\/\"><span style=\"text-decoration: underline;\">Sign up for free<\/span><\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business.png\" alt=\"Powerful features to grow your business\" class=\"wp-image-22065\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, we&#8217;re going to show you some great nonprofit newsletter examples.  It&#8217;s not always easy to come up with designs and content that get results, so we hope our showcase of the best out there will give you inspiration!<\/p>\n","protected":false},"author":2,"featured_media":18538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,88],"tags":[482,3,25],"class_list":{"0":"post-18537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"category-newsletters","9":"tag-content-creation","10":"tag-email-marketing","11":"tag-newsletters","12":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/18537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=18537"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/18537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18538"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=18537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=18537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=18537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}