{"id":18521,"date":"2020-03-06T19:03:13","date_gmt":"2020-03-06T19:03:13","guid":{"rendered":"https:\/\/getanewsletter.com\/blog\/nonprofit-newsletter-templates\/"},"modified":"2024-04-08T08:02:20","modified_gmt":"2024-04-08T08:02:20","slug":"nonprofit-newsletter-templates","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletter-templates\/","title":{"rendered":"Nonprofit Newsletter Templates You Can Use Today"},"content":{"rendered":"<p><strong>In this blog, we&#8217;re going to show you some nonprofit newsletter templates on that you can base your own messages. <\/strong><strong>As we&#8217;ve shown previously, email is <u>THE<\/u> <a href=\"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletters-write-emails-raise-contributions\/\">most effective marketing channel for charities<\/a>.<\/strong><\/p>\n<p>In case you missed that one, here&#8217;s a quick recap:<\/p>\n<ul>\n<li><strong><u>42%<\/u><\/strong> of charity supporters say that email is their preferred channel for communication<\/li>\n<li>Sending out 4 newsletters per month to nonprofit subscribers <strong><u>REDUCES<\/u><\/strong> unsubscribe rates<\/li>\n<li>Nonprofit marketing Return On Investment in email averages <strong><u>28%<\/u><\/strong> compared to just 7% for direct mailing<\/li>\n<\/ul>\n<p>We also gave a load of <a href=\"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletter-examples\/\">inspiring examples<\/a>. If you haven&#8217;t checked them out yet, finish reading this and then head over there. We&#8217;ll include a link at the end so you don&#8217;t forget.<\/p>\n<p id=\"ecq96\">But today we&#8217;re talking nonprofit newsletter templates, so here goes!<\/p>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/59881_b3d1f4e785b6d49508e671a8df5db757_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/59881_b3d1f4e785b6d49508e671a8df5db757_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/59881_b3d1f4e785b6d49508e671a8df5db757_800.jpg 1x, https:\/\/images.storychief.com\/account_17332\/59881_b3d1f4e785b6d49508e671a8df5db757_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/59881_b3d1f4e785b6d49508e671a8df5db757_800.jpg\" alt=\"Nonprofit newsletter templates for you to use\" \/><\/picture><figcaption>Source: rawpixel.com &#8211; www.freepik.com<\/figcaption><\/figure>\n<p>We&#8217;ll break this down into two halves:<\/p>\n<ol>\n<li><a href=\"#4vrrf\">Seven Elements All Nonprofit Newsletter Templates Must Have<\/a><\/li>\n<li><a href=\"#ar8oq\">Four Sample Nonprofit Newsletter Templates<\/a><\/li>\n<\/ol>\n<p>Click on either link to jump ahead!<\/p>\n<h2 id=\"4vrrf\">1. Seven Elements All Nonprofit Newsletter Templates Must Have<\/h2>\n<p>Any template is made up of a number of elements in a particular arrangement.<\/p>\n<p>So what elements do we need?<\/p>\n<h3 id=\"16t5l\">Subject Line<\/h3>\n<p>It may seem a little strange to begin with the subject line as this <strong><u>ALWAYS<\/u><\/strong> appears in the same place!<\/p>\n<p>However, if your subject line doesn&#8217;t entice a subscriber to open your email, then the rest of the newsletter is irrelevant.<\/p>\n<p id=\"9l9fv\">47% of people decide whether or not open emails on the basis of the subject line<\/p>\n<p id=\"64rrj\">69% of people report emails as spam on the basis of the subject line<\/p>\n<p>The subject line is also a major determining factor in whether your email makes it through to users&#8217; inboxes or is filtered off into a promotional tab or, worse, junk mail.<\/p>\n<p><em>There are many <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the-ultimate-list-of-email-spam-trigger-words.aspx\" rel=\"nofollow noopener\" target=\"_blank\">TRIGGER WORDS<\/a> you should be careful to avoid. <\/em><\/p>\n<h3 id=\"96fcv\">Sender<\/h3>\n<p>The email sender gets relatively little attention compared to the subject line, but it is the only other thing a recipient sees before deciding to open your message.<\/p>\n<p>Therefore, it is worth spending some time optimizing it!<\/p>\n<ul>\n<li>If you use a &#8220;no-reply&#8221; email address, make sure that &#8220;No Reply&#8221; is <strong><u>NOT <\/u><\/strong>your alias! These are the supporters you are emailing and &#8220;No Reply&#8221; is not very friendly<\/li>\n<\/ul>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Noreply_43c5cba47d0340ef654faf89c35a3554_800.JPG 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Noreply_43c5cba47d0340ef654faf89c35a3554_800.JPG 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Noreply_43c5cba47d0340ef654faf89c35a3554_800.JPG\" alt=\"\" \/><\/picture><\/figure>\n<ul>\n<li>Indeed, think carefully about whether you should use a &#8220;no-reply&#8221; email address at all. Surely you <strong><u>WANT<\/u><\/strong> to encourage communication with your supporters?<\/li>\n<li>If your nonprofit has a lot of <strong><u>name recognition<\/u><\/strong>, then you can use that name as your sender alias. It will stand out and attract the attention of engaged supporters.<\/li>\n<li>If it does not or you decide to take a more <strong><u>personalized<\/u><\/strong> approach, use this alias formula: <em>&#8220;[first name] at [nonprofit name]&#8221;<\/em>. You still have your organization name in there, but you begin to build up a personal relationship with your audience rather than an impersonal one<\/li>\n<\/ul>\n<h3 id=\"b5iam\">Headline\/Opening<\/h3>\n<p>The headline and\/or opening paragraph are critical to nonprofit newsletter templates.<\/p>\n<ul>\n<li id=\"85m6u\">Even if your email gets opened, on average it will be read for only 15 to 20 seconds.<\/li>\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\" target=\"_blank\" rel=\"noopener\">79% of readers will <strong><u>SCAN<\/u><\/strong> the content<\/a> rather than reading it word for word.<\/li>\n<\/ul>\n<p>The lesson?<\/p>\n<p>Your opening line and any other headlines you include must:<\/p>\n<ul>\n<li>Really stand out: so use large text, in a web-safe font and in a color that contrasts with the background<\/li>\n<li>Avoid any spam trigger words<\/li>\n<li>Make it <a href=\"https:\/\/getanewsletter.com\/en\/blog\/newsletter-introduction-examples-how-to-write-catchy-intros-for-your-newsletters\/\">really obvious why someone should read on<\/a>: so be as clear and concise as possible<\/li>\n<\/ul>\n<p>You should also include at least one <strong><u>splash image<\/u><\/strong> to go with your headline. Gone are the days when you can write nonprofit newsletters like handwritten letters.<\/p>\n<ul>\n<li id=\"282fj\">Emails with images generate 84% more clicks than emails without images.<\/li>\n<\/ul>\n<h3 id=\"9o15o\">Your Logo and Name<\/h3>\n<p>At least part of the reason for sending newsletters will be improving brand recognition, so don&#8217;t forget both these vital elements!<\/p>\n<ul>\n<li>Human brains process images <a href=\"https:\/\/nuancedmedia.com\/brand-identity-importance\/\" target=\"_blank\" rel=\"noopener\">60,000 times faster than words<\/a><\/li>\n<li>It only takes between <a href=\"https:\/\/www.pammarketingnut.com\/2014\/05\/personal-branding-strategy-social-media-marketing-white-paper\/\" rel=\"nofollow noopener\" target=\"_blank\">5 and 7 views to create logo recognition<\/a><\/li>\n<\/ul>\n<h3 id=\"8ilsi\">Call To Action<\/h3>\n<p>You are also sending emails to drive action. Without a Call To Action, your email is a dead-end.<\/p>\n<ul>\n<li><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">CTAs must be prominent and clear<\/a>, to ensure they are read by people scanning<\/li>\n<li>Using CTAs to look like buttons makes the intent to promote clicks very apparent<\/li>\n<\/ul>\n<h3 id=\"3kg5b\">Footer<\/h3>\n<p>All nonprofit newsletter templates are put at the bottom of the email. It should include:<\/p>\n<ul>\n<li>Contact details including social media buttons (if these are not included in any CTA)<\/li>\n<li>Mandatory content &#8211; eg unsubscribe link, link to the privacy policy<\/li>\n<\/ul>\n<p>It&#8217;s important to remember that 42% of all emails are read on mobile devices, so do not clog up your footer with unnecessary links. Keep it minimal or use different templates for mobile and desktop.<\/p>\n<h3 id=\"7dha7\">Personalization<\/h3>\n<p>Your supporters care about your nonprofit. You should show that you care about them &#8211; and <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">personalization<\/a> is an important way of doing that.<\/p>\n<ul>\n<li id=\"avgfl\">78% of charity donors said that personalized communications increase their likelihood of donating again<\/li>\n<\/ul>\n<p>It can be in the subject line or the body of the email, but with that kind of effect that you&#8217;d be crazy to miss it out!<\/p>\n<h2 id=\"ar8oq\">2. Four Sample Nonprofit Newsletter Templates<\/h2>\n<h3 id=\"e9tv8\">1. Appeal<\/h3>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template3_3a29e636bcc091d47dc0826a2603e41c_800.JPG 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template3_3a29e636bcc091d47dc0826a2603e41c_800.JPG 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template3_3a29e636bcc091d47dc0826a2603e41c_800.JPG\" alt=\"Nonprofit newletter - appeal\" \/><\/picture><figcaption>Source: app.getanewsletter.com<\/figcaption><\/figure>\n<p>This leads to a powerful <strong><u>image<\/u><\/strong> that grabs the reader&#8217;s attention. Combined with a <strong><u>headline<\/u><\/strong> that shows an urgent need for action and a clear, focused <strong><u>Call To Action<\/u><\/strong>, messages structured like this are very effective.<\/p>\n<h3 id=\"5i7sc\">2. Thank You\/Welcome<\/h3>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template1_61cd71b1a9b5c883e49514ce39b098d4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template1_61cd71b1a9b5c883e49514ce39b098d4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template1_61cd71b1a9b5c883e49514ce39b098d4_800.png\" alt=\"Nonprofit newsletter - welcome\/thank you\" \/><\/picture><figcaption>Source: app.getanewsletter.com<\/figcaption><\/figure>\n<p>A new subscriber or donor will already recognize your<strong> logo<\/strong>, so you can lead with that &#8211; along with the &#8220;welcome&#8221; or &#8220;thank you&#8221; <strong>headline<\/strong>.<\/p>\n<p>This template includes two other sections to direct readers to other content. These could be:<\/p>\n<ul>\n<li>Upcoming events<\/li>\n<li>Case studies of how money is being spent<\/li>\n<li>Volunteer profiles<\/li>\n<\/ul>\n<h3 id=\"7tt2\">3. News Update<\/h3>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2_2bf9f3fb7d39aa17f1c1c16cabdb48c2_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2_2bf9f3fb7d39aa17f1c1c16cabdb48c2_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2_2bf9f3fb7d39aa17f1c1c16cabdb48c2_800.jpg\" alt=\"Nonprofit newsletter templates - news\" \/><\/picture><figcaption>Source: app.getanewsletter.com<\/figcaption><\/figure>\n<p>This version leads with one main article but has others as thumbnails (with &#8220;read more&#8221; links) to one side.<\/p>\n<p>This ensures that the maximum number of news links are visible<strong> above the fold.<\/strong><\/p>\n<h3 id=\"1434e\">4. News Update Mobile<\/h3>\n<figure class=\"image regular \"><picture><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2mobile_f185dc47637fc369c81e22f053676970_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2mobile_f185dc47637fc369c81e22f053676970_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2020\/03\/Template2mobile_f185dc47637fc369c81e22f053676970_800.png\" alt=\"Nonprofit newsletter templates - mobile\" \/><\/picture><figcaption>Source: app.getanewsletter.com<\/figcaption><\/figure>\n<p>This version uses all the same elements as #3 above but stacks them for reading on a narrow, portrait-aligned screen.<a href=\"https:\/\/getanewsletter.com\/en\/features\/newsletter-editor\/\"> Get A Newsletter&#8217;s newsletter editor<\/a> will do this automatically for you!<\/p>\n<p id=\"8riap\">You can create all these templates and many more when you register with Get A Newsletter.<\/p>\n<p id=\"1kekq\">It&#8217;s simple to use, effective, and best of all &#8211; it&#8217;s <a href=\"https:\/\/app.getanewsletter.com\/signin\">free to sign<\/a><a href=\"https:\/\/app.getanewsletter.com\/signin\"> up<\/a>! And as promised, <a href=\"https:\/\/getanewsletter.com\/en\/blog\/nonprofit-newsletter-examples\/\">here&#8217;s the link to the earlier post with inspiring newsletter examples.<\/a><!-- End strchf script --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we&#8217;ve shown previously, email is THE most effective marketing channel for charities. In this blog, we&#8217;re going to give you some nonprofit newsletter templates that you can base your own messages on.<\/p>\n","protected":false},"author":2,"featured_media":18522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[482,73,25],"class_list":{"0":"post-18521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"tag-content-creation","9":"tag-newsletter-templates","10":"tag-newsletters","11":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/18521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=18521"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/18521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18522"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=18521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=18521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=18521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}