{"id":1594,"date":"2020-01-29T13:44:41","date_gmt":"2020-01-29T12:44:41","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/blog\/latest-email-marketing-trends-for-2020\/"},"modified":"2026-02-22T13:06:37","modified_gmt":"2026-02-22T13:06:37","slug":"latest-email-marketing-trends-for-2020","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/latest-email-marketing-trends-for-2020\/","title":{"rendered":"Latest Email Marketing Trends for 2022"},"content":{"rendered":"\n<p><strong>Email marketing trends come and go, year in and year out. But in 2022, the email marketing trends we are seeing look as though they&#8217;re here to stay. Plus, they look like they&#8217;ll change the face of email marketing permanently. <\/strong><\/p>\n\n\n\n<p>A lot of experts thought that GDPR would kill off email marketing once and for all. In fact, it came back stronger than ever.<\/p>\n\n\n\n<p>But like every online marketing channel, it&#8217;s changing and developing as technology advances and users become more and more sophisticated.<\/p>\n\n\n\n<p>So, in this blog, we are going to look at the <strong><u>five biggest email marketing trends<\/u><\/strong> and what you can do to make the most of them.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.storychief.io\/gan\/stories\/101176\/edit#6qqfu\" target=\"_blank\" rel=\"noopener\">AI and Data-Driven Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.storychief.io\/gan\/stories\/101176\/edit#atur6\" target=\"_blank\" rel=\"noopener\">Mobile-First<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.storychief.io\/gan\/stories\/101176\/edit#6autk\" target=\"_blank\" rel=\"noopener\">Interactivity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.storychief.io\/gan\/stories\/101176\/edit#f0ma4\" target=\"_blank\" rel=\"noopener\">B2B Comes Up To Date<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.storychief.io\/gan\/stories\/101176\/edit#rmm7\" target=\"_blank\" rel=\"noopener\">More Data Protection<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8fmmm\">Email Marketing Trends #1: AI and Data-Driven Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/AI_2913ab1466e58cfeff4d41fceb53e896_800.jpg\" alt=\"Email marketing trends - AI leads the pack\"\/><figcaption class=\"wp-element-caption\">Source:www.mic.com<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The amount of data available for <strong>profiling and segmenting<\/strong> your email subscribers is growing rapidly. The possibilities for AI to power data-driven email marketing are growing daily:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the start of 2019, only 47% of marketers believed they had a complete, unified picture of their subscribers<\/li>\n\n\n\n<li>Only 17% of marketers looking at automation in 2018 considered incorporating AI<\/li>\n\n\n\n<li>But now, 61% of companies say AI is the most important element of their data strategy, and 30% plan to use AI in their sales processes this year<\/li>\n<\/ul>\n\n\n\n<p>Get <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing-reporting\/\">insights into your email subscribers<\/a> with Get A Newsletter today!<\/p>\n\n\n\n<p>AI and machine learning can analyze and correlate your data in ways that are very difficult for human beings, but will allow you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize and customize<\/strong> content and send times to ever-greater degrees<\/li>\n\n\n\n<li><strong>Segment<\/strong> your audiences to more granular levels<\/li>\n\n\n\n<li><strong>Test more and more hypotheses<\/strong> to learn what practices are optimal<\/li>\n\n\n\n<li><strong>Analyze <\/strong>and learn from your results<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">Personalization<\/a> has been a key trend in email marketing since 2017 at least, and AI is enabling marketers to really step it up a gear in 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7lf9e\">If you&#8217;re not looking at it, you can bet your competitors are.<\/h3>\n\n\n\n<p>The potential applications of AI to email marketing are game-changing. Take a look at <a href=\"https:\/\/marketinginsidergroup.com\/artificial-intelligence\/6-examples-of-ai-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">some examples here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aqhbo\">Email Marketing Trends #2: Mobile-First<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/mobilevsdesktop_afc99159f716f188f480b956fefdcd1b_800.jpg\" alt=\"Mobile overtook desktop years ago\"\/><figcaption class=\"wp-element-caption\">Source: www.quoracreative.com<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mobile internet usage overtook desktops as long ago as 2014. <strong>In 2019, mobile accounted for 42% of all email opens<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/mobile-email-open-stats_0b26444d3c416bcf98504880b3c83c00_800.png\" alt=\"Email marketing trends - think mobile first\"\/><figcaption class=\"wp-element-caption\">Source: www.emailmonday.com<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So when designing your emails, you should think about optimizing for mobile design first:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ensure they are responsive to all devices<\/li>\n\n\n\n<li>Check the rendering &#8211; including image size &#8211; in all email clients before sending<\/li>\n\n\n\n<li>Keep headlines and copy short<\/li>\n\n\n\n<li>Position Calls To Action early in the email to ensure they are displayed above the fold (ie without making a reader scroll)<\/li>\n\n\n\n<li>Keep your design minimal &#8211; many email marketers are taking more of their design cues from social media to provide instant familiarity<\/li>\n\n\n\n<li>Ensure a seamless experience from email to websites using <a href=\"https:\/\/searchengineland.com\/accelerated-mobile-pages-are-they-worth-it-310834\" target=\"_blank\" rel=\"noopener\">Accelerated Mobile Pages for landing pages<\/a><\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\">Design mobile-friendly marketing emails<\/a> that convert with Get A Newsletter now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9mk3d\">Email Marketing Trends #3: Interactivity<\/h2>\n\n\n\n<p>It&#8217;s increasingly possible to provide the sort of interactive experiences people are used to from social media and best-in-class websites <strong><u>INSIDE THE INBOX<\/u><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/star-ratings-1_86edf0c095b2a191ffcd1bbb3f9b983e_800.png\" alt=\"Email marketing trends - in-email interactivity\"\/><figcaption class=\"wp-element-caption\">Source: www.campaignmonitor.com<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Many marketers are providing the opportunity to give feedback and ratings on purchases and services <strong>within the email<\/strong>, without the need to link back to a web property. The logical direction this trend is heading towards is <strong>one-click eCommerce<\/strong> with email retaining your logged-in status and the contents of your shopping basket. That would enable you to shop and spend without ever leaving the comfort of your inbox!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"c19i0\">When that becomes mainstream, experts predict a huge surge of interest in email marketing.<\/h4>\n\n\n\n<p>As in other spheres of online marketing, <strong>User-Generated Conten<\/strong>t is becoming increasingly important to email.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage recipients to provide feedback at each stage of the customer journey<\/li>\n\n\n\n<li>Include reviews and testimonials in your emails to boost the social proof effect<\/li>\n\n\n\n<li>Conversion rates for shoppers who see UGC in emails are 166% higher than for those who don&#8217;t<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3a0v1\">Email Marketing Trends #4: B2B Comes Up To Date<\/h2>\n\n\n\n<p><a href=\"https:\/\/getanewsletter.com\/en\/blog\/b2b-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B email marketing<\/a> practice and thought have lagged <a href=\"https:\/\/getanewsletter.com\/en\/blog\/create-b2c-email-marketing-strategy-b2c-newsletter-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">behind B2C <\/a>from the outset.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/tortoise-hare_2d22e5fd6cdf647c17dae314885ee658_800.jpg\" alt=\"B2B is catching up with B2C email marketing\"\/><figcaption class=\"wp-element-caption\">Source: www.dysfunctionalrequirements.com<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For years, email has been treated as part of lead generation only but now, B2B marketers are realizing that it has a growing role to play <strong>further down the sales funnel<\/strong>. The <strong>Account-Based Marketing<\/strong> approach that is sweeping through B2B sales presupposes multiple touchpoints throughout the sales process, across a variety of channels. Again, this is about data and having access to a complete picture of your prospects throughout their customer life cycle.<\/p>\n\n\n\n<p>If you&#8217;re not already using Lead to Account Matching, you should be looking into it to see how it can improve your rate of acquisition and customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"80m1h\">Email Marketing Trends #5: More Data Protection<\/h2>\n\n\n\n<p>Since the GDPR came into force in May 2018, the data protection <a href=\"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-regulations-email-laws-you-should-follow\/\">regulations around email marketing have been tightening<\/a>. That trend is continuing in 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/gdpr.report\/news\/2019\/11\/18\/privacy-top-ten-data-security-predictions-for-2020\/\" target=\"_blank\" rel=\"noopener\">California Consumer Protection Act (CCPA) is coming into force in July 2020<\/a>, extending the privacy-centered approach to the USA and threatening even more serious penalties for breaches than the GDPR<\/li>\n\n\n\n<li>Both <a href=\"https:\/\/dataprivacymanager.net\/7-data-privacy-trends-for-2020\/\" target=\"_blank\" rel=\"noopener\">India and Brazil<\/a>, two of the fastest-growing world economies, are tightening up their regulatory environments<\/li>\n\n\n\n<li>The European Union has still not settled the terms of its long-awaited <a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=cbd549f0-9bd7-471b-86a0-8a402fbd7e76\" target=\"_blank\" rel=\"noopener\">ePrivacy Regulation<\/a>, which was always intended to complement the GDPR. Expect that to make progress in 2022<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_17332\/DPA-research-data-privacy-1024x470_3397c31ded34fb7c672c449b4aa54cf3_800.jpg\" alt=\"Global data privacy standards\"\/><figcaption class=\"wp-element-caption\">Source: www.dlapiperdataprotection.com<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The risks of doing email marketing without <a href=\"https:\/\/getanewsletter.com\/en\/blog\/gdpr-final-checklist-for-email-marketers-free-gdpr-privacy-policy-templates\/\">GDPR-compliant policies and practices<\/a> are growing.<\/p>\n\n\n\n<p>If you haven&#8217;t already built a robust data protection system into your marketing, you need to make that a priority this year.<\/p>\n\n\n\n<p>So that&#8217;s our overview of the most important email marketing trends for 2022. <\/p>\n\n\n\n<p>Are you keeping up to date or falling behind?<\/p>\n\n\n\n<p>Remember, email is regularly cited as the <strong>most cost-effective marketing channel <\/strong>around.<\/p>\n\n\n\n<p>Don&#8217;t miss out on the incredible power of <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\">email marketing to boost your business<\/a>. Speak to Get A Newsletter today!<!-- End strchf script --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing trends come and go, year in year out. But in 2020, the email marketing trends we are seeing look as though they&#8217;re here to stay.  Plus, they look like they&#8217;ll change the face of email marketing permanently.<\/p>\n","protected":false},"author":2,"featured_media":18110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-1594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=1594"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18110"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=1594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=1594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=1594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}