{"id":1520,"date":"2019-12-26T19:00:22","date_gmt":"2019-12-26T18:00:22","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1520"},"modified":"2024-04-11T17:37:06","modified_gmt":"2024-04-11T17:37:06","slug":"best-email-opt-in-forms-to-collect-subscribers","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/best-email-opt-in-forms-to-collect-subscribers\/","title":{"rendered":"Best Email Opt-in Forms to Collect Subscribers &#8211; how to create an effective opt-in form?"},"content":{"rendered":"\n<p><strong>Great email opt-in forms are what determine your success in collecting your newsletter subscribers. Think for a moment about the last time you signed up for a newsletter on a website. What convinced you to opt-in for the newsletter?<\/strong><\/p>\n\n\n\n<p>A great (or funny!) call-to-action, a promise of value in the content, professional design of the opt-in form, a photo of the person whose newsletter you were signing up for, or maybe the GDPR fields ensuring your privacy?<\/p>\n\n\n\n<p>There are a lot of factors that affect how successful your email opt-in forms are &#8211; and whether people will leave their email with you or not.<\/p>\n\n\n\n<p>Now that&nbsp;<a href=\"https:\/\/getanewsletter.com\/en\/blog\/grow-subscribers-list-fast\/\" target=\"_blank\" rel=\"noopener noreferrer\">you know you know all the ways you can promote your email opt-in forms<\/a> to attract potential subscribers &#8211; let&#8217;s focus on nailing the opt-in forms themselves!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Great copy and Call-to-Action<\/h2>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1526 size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1898\" height=\"797\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/Susi-Kaufer-email-optin-form.png\" alt=\"Susi Kaufer email optin form\" class=\"wp-image-1526\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form.png 1898w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-300x126.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-768x322.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-1024x430.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-875x367.png 875w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><figcaption class=\"wp-element-caption\">From: Dream Life Deluxe<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>First of all &#8211; it&#8217;s not all about design. While the design may play <a href=\"https:\/\/searchengineland.com\/copy-vs-design-which-is-most-important-to-conversion-42983\" target=\"_blank\" rel=\"noopener noreferrer\">a big role in attracting leads to your opt-in form &#8211; what ultimately <strong><em>converts them<\/em><\/strong><\/a> is the <strong>value proposition<\/strong> in the <strong>copy<\/strong> of the email opt-in form:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Newsletters opt-in forms mostly <strong>promise good content<\/strong> after you signup, so if the opt-in itself is not well written how can I expect the content coming after to be well written? <\/em><\/p>\n\n\n\n<p><em>&#8211;&nbsp;<\/em>Arsalan Sajid, Startups &amp; Agencies Community Manager at&nbsp;Cloudways<\/p>\n<\/blockquote>\n\n\n\n<p>What makes a great&nbsp;<strong>copy of your opt-in form?&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show <strong>you know your target audience<\/strong><\/li>\n\n\n\n<li>Show you <strong>understand<\/strong> your target audience&#8217;s <strong>pain points<\/strong> and<strong> needs<\/strong><\/li>\n\n\n\n<li>Have a catchy <strong>CTA (<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">Call to Action<\/a>)<\/strong><\/li>\n\n\n\n<li>Show<strong> your personality<\/strong> &#8211; use the kind of language that screams &#8216;YOU&#8217; and resonates with your\u00a0<em>ideal clients.\u00a0<\/em>Don&#8217;t be afraid to polarize people &#8211; as Steve Jobs used to say &#8211; &#8220;<em>if you want everybody to like you, sell ice cream<\/em>&#8221; <\/li>\n<\/ul>\n\n\n\n<p>Show you\u00a0<strong>know your target audience and\u00a0understand<\/strong> their\u00a0<strong>pain points<\/strong> and<strong> needs<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1525 size-full\"><img decoding=\"async\" width=\"1898\" height=\"795\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/melyssa-griffin-email-optin.png\" alt=\"melyssa griffin email optin\" class=\"wp-image-1525\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/melyssa-griffin-email-optin.png 1898w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/melyssa-griffin-email-optin-300x126.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/melyssa-griffin-email-optin-768x322.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/melyssa-griffin-email-optin-1024x429.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/melyssa-griffin-email-optin-875x367.png 875w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><figcaption class=\"wp-element-caption\">Source: Melyssa Griffin<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you can see from Melyssa Griffin&#8217;s, a million-dollar blogging coaching business owner, email opt-in form, you can acknowledge your audience&#8217;s different needs straight in the opt-in form: by simply asking them what they want.<\/p>\n\n\n\n<p>This also helps you instantly <strong>segment your newsletter audience by their interests&nbsp;<\/strong>&#8211; to make sure you deliver as much value to them in your newsletters as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Have a catchy CTA (Call to Action)<\/h2>\n\n\n\n<p>You can show your personality in your CTA &#8211; using plays-on-words, making it a bit cheeky, or even using a stronger word (like in Susi Kaufer&#8217;s from Dream Life Deluxe&#8217;s example):<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-1523\"><img decoding=\"async\" width=\"1607\" height=\"756\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/Jamie-Jensen.png\" alt=\"Jamie Jensen email opt-in form\" class=\"wp-image-1523\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen.png 1607w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-300x141.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-768x361.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-1024x482.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-875x412.png 875w\" sizes=\"(max-width: 1607px) 100vw, 1607px\" \/><figcaption class=\"wp-element-caption\">Source: Jamie Jensen<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Show your personality<\/h2>\n\n\n\n<p>Showing your personality is actually often a make-or-break for your email opt-in forms. After all, nobody will invite you to their inbox if they don&#8217;t know you, don&#8217;t think you are an expert, and that you have actually something interesting or valuable to say:<\/p>\n\n\n\n<p><em>Whether I sign up for someone&#8217;s newsletter is determined by whether I like the person, want their material, and am interested in what they&#8217;ve got to offer.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The design&#8217;s irrelevant if I don&#8217;t want what they&#8217;re offering or selling or it&#8217;s pitched incorrectly\/doesn&#8217;t hook and follow through. The offer, and therefore the copy, trumps pretty pictures any day of the week.<\/em><\/p>\n\n\n\n<p>&#8211; Russ Crowley, Technical Writer, Email Copywriter, and Microsoft Word Expert<\/p>\n<\/blockquote>\n\n\n\n<p>This brings us to my next point: your value proposition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Newsletter&#8217;s Value Proposition<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make the benefits of signing up for your newsletter clear &#8211; <em><strong>what is the subscriber actually going to learn?<\/strong> <\/em>What <strong>results<\/strong> will they get from this?<\/li>\n\n\n\n<li>To make it more convincing, refer to your own experience that led you to those results:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-1524\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"788\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/jaro-blog-optin-forms.png\" alt=\"jaro blog optin forms\" class=\"wp-image-1524\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms.png 1854w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-300x128.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-768x326.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-1024x435.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-875x372.png 875w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><figcaption class=\"wp-element-caption\">From: Jaro Blog<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Offer a freebie<\/h2>\n\n\n\n<p>A tried-and-tested way to collect more subscribers is to offer them a downloadable asset (aka &#8216;lead magnet&#8217; &#8211; e.g. a PDF, e-book, or white paper) as a &#8216;bribe&#8217; for signing up for your newsletter. Here are some examples from Tim Ferris&#8217;s and Jaro Starak&#8217;s blogs:<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1527 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"678\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/tim-ferris-email-optin-form2.png\" alt=\"tim ferris email optin form2\" class=\"wp-image-1527\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/tim-ferris-email-optin-form2.png 1415w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/tim-ferris-email-optin-form2-300x144.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/tim-ferris-email-optin-form2-768x368.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/tim-ferris-email-optin-form2-1024x491.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/tim-ferris-email-optin-form2-875x419.png 875w\" sizes=\"(max-width: 1415px) 100vw, 1415px\" \/><figcaption class=\"wp-element-caption\">From: Tim Ferris Blog<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"788\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/jaro-blog-optin-forms.png\" alt=\"jaro blog optin forms\" class=\"wp-image-1524\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms.png 1854w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-300x128.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-768x326.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-1024x435.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/jaro-blog-optin-forms-875x372.png 875w\" sizes=\"(max-width: 1854px) 100vw, 1854px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From: Jaro Starak<\/p>\n\n\n\n<p>Remember: the lead magnets need to still convey your value proposition and be relevant to your target audience.<\/p>\n\n\n\n<p>Also: you need to make sure that <a href=\"https:\/\/getanewsletter.com\/en\/blog\/gdpr-friendly-subscription-forms\/\" target=\"_blank\" rel=\"noopener noreferrer\">your opt-in form is GDPR compliant<\/a> if you&#8217;re offering a freebie as your lead magnet.<\/p>\n\n\n\n<p>Also, as you can see from Cait Scudder&#8217;s opt-in form below &#8211; you don&#8217;t need to directly refer to your newsletter in your sign-up form. An interesting (and very effective!) alternative is to offer your audience to take part in a quiz. The quiz can &#8216;diagnose&#8217; some problem they have, or the type of person they are. It will only ask them for an email (and newsletter sign-up!) after they have completed it &#8211; to receive the results.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1522 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"704\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/cait-scudder-email-optin-form.png\" alt=\"Cait Scudder opt-in form\" class=\"wp-image-1522\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/cait-scudder-email-optin-form.png 1860w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/cait-scudder-email-optin-form-300x114.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/cait-scudder-email-optin-form-768x291.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/cait-scudder-email-optin-form-1024x388.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/cait-scudder-email-optin-form-875x331.png 875w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><figcaption class=\"wp-element-caption\">From: Cait Scudder<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A great tool for creating quizzes as lead magnets is <a href=\"https:\/\/www.tryinteract.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interact<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design of your email opt-in form<\/h2>\n\n\n\n<p>Now that we&#8217;ve discussed creating your opt-in copy, and what you need to consider &#8211; let&#8217;s move on to the design.<\/p>\n\n\n\n<p>First, let&#8217;s consider the factors that affect your design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Opt-in form location\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>Your email opt-in form can be either a stand-alone box on your home page or a blog post, or a part of your hero header on your home page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Have consistent branding<\/strong><\/h3>\n\n\n\n<p>Make sure the <strong>colors and fonts<\/strong> you use in your email opt-in <strong>match<\/strong> the <strong>visual identity of your brand.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add Your Photo to your email Opt-in form<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1898\" height=\"797\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/Susi-Kaufer-email-optin-form.png\" alt=\"Susi Kaufer email optin form\" class=\"wp-image-1526\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form.png 1898w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-300x126.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-768x322.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-1024x430.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Susi-Kaufer-email-optin-form-875x367.png 875w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From: Dream Life Deluxe<\/p>\n\n\n\n<p>A very powerful way to encourage your website visitors to sign up for your newsletter is to include a photo of yourself in your email opt-in form.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>People are naturally drawn to human faces, so they will notice your opt-in form more quickly.<\/p>\n\n\n\n<p>Also &#8211; adding your face adds personality to your email opt-in forms. You need to show your potential subscribers whom they are going to communicate with to persuade them to sign-up. After all, email marketing is about communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Have a button with a compelling CTA<\/h2>\n\n\n\n<p>Make sure the CTA in your email opt-in form is placed in a button. This is known to increase conversions and is the first thing your subscribers look at when considering your opt-in form.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add GDPR fields ensuring privacy<\/h2>\n\n\n\n<p>Privacy is taken a lot more seriously than just a few years ago &#8211; and people are simply not willing to give it up<\/p>\n\n\n\n<p>Since GDPR (General Data Protection Regulation) came into force in May 2018, it is <strong><a href=\"https:\/\/getanewsletter.com\/en\/blog\/gdpr-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">required by law to inform your subscribers<\/a> what exactly they are signing up for:&nbsp;<\/strong>whether you will be sending only informational content or marketing offers as well, who will be the data administrator of your subscribers&#8217; personal data, etc.<\/p>\n\n\n\n<p>This is especially important if the reason why your audience is signing up is to download a freebie, but you&#8217;re still planning to use their email to send them marketing newsletters:<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1523 size-full\"><img decoding=\"async\" width=\"1607\" height=\"756\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/Jamie-Jensen.png\" alt=\"Jamie Jensen email opt-in form\" class=\"wp-image-1523\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen.png 1607w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-300x141.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-768x361.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-1024x482.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Jamie-Jensen-875x412.png 875w\" sizes=\"(max-width: 1607px) 100vw, 1607px\" \/><figcaption class=\"wp-element-caption\">Source: Jamie Jensen<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<div class=\"entry-content\">\n<div class=\"chapter-stats-stat-helper\">\n<p>If you want your email opt-in forms to bring you a constant stream of happy subscribers, bear the following in mind:<\/p>\n<ul>\n<li><strong>Copy is king<\/strong>. Make sure to convey your newsletter&#8217;s value proposition in it, as well as your unique personality.<\/li>\n<li>Have a <strong>compelling CTA&nbsp;<\/strong> &#8211; and wrap it in a button.<\/li>\n<li>Use <strong>lead magnets such as free ebooks, webinars,<\/strong> etc. &#8211; to encourage your potential subscribers to sign up<\/li>\n<li>You don&#8217;t have to ask your audience to sign up for a newsletter in the email opt-in form just yet &#8211; especially if you offer them to take part in a <strong>quiz<\/strong><\/li>\n<li>Use a <strong>photo of yourself in the opt-in form<\/strong> &#8211; to build trust and connection with your audience, and to attract their attention;<\/li>\n<li>Keep the<strong> opt-in consistent with your brand identity<\/strong> through the use of matching <strong>fonts and colors<\/strong><\/li>\n<li>Above all, respect your subscribers&#8217; privacy and make sure your <strong>email opt-in forms are GDPR compliant<\/strong><\/li>\n<\/ul>\n<h4 id=\"32e2\" class=\"gv gw bz at as gx gy gz ha hb hc hd he hf hg hh hi\">Feeling inspired? Sign up for our&nbsp;<a class=\"bh cp il im in io\" href=\"https:\/\/app.getanewsletter.com\/signup\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">FREE email marketing account<\/a>&nbsp;and start creating your newsletters!<\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Great email opt-in forms are what determine your success in collecting your newsletter subscribers. Think for a moment about the last time you signed up for a newsletter on a website. What convinced you to opt-in for the newsletter? A great (or funny!) call-to-action, a promise of value in the content, professional design of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-1520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18198"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}