{"id":1508,"date":"2019-12-23T03:06:14","date_gmt":"2019-12-23T03:06:14","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1508"},"modified":"2026-02-22T10:50:40","modified_gmt":"2026-02-22T10:50:40","slug":"email-marketing-stats-2019","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-stats-2019\/","title":{"rendered":"Email Marketing Stats for 2019"},"content":{"rendered":"\n<p><strong>With the year drawing to an end, here&#8217;s a handful of email marketing stats for 2019 &#8211; email users and user behaviors, newsletter open and click-through rates, email marketing effectiveness and ROI &#8211; as well as our predictions as to what email marketing will look like in the future.<\/strong><\/p>\n\n\n\n<p>In This Post, You Can Learn About:<\/p>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Email Marketing User Stats<\/div>\n<\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Email Marketing User Behaviours<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Email Marketing Effectiveness and ROI stats<\/div>\n<\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Conclusion: the Future of Email Marketing<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;Email Marketing Stats and User Stats<\/h2>\n\n\n\n<p>Ever since social media became the industry standard for marketers (see our earlier post on<a href=\"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-vs-social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> social media marketing vs. email marketing<\/a>), a lot of people have questioned whether email marketing will still be around in a few years.<\/p>\n\n\n\n<p>Come 2019, the answer is a definite &#8216;yes&#8217;. Let&#8217;s see why:<\/p>\n\n\n\n<div class=\"block   block-paragraph\">\n<ul>\n<li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">There were <strong>3.7 billion global email users in 2017<\/strong> (Statista, 2019)<\/li>\n<li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Each day, around <strong>269 billion emails<\/strong> were <strong>sent<\/strong> and received (Statista, 2019)<\/li>\n<li class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">These numbers are on the rise: it is estimated that <strong>by 2022<\/strong> there will be over <strong>330 billion emails sent<\/strong> daily among almost <strong>4.5 billion users<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u00a0Email Marketing User Behaviour Stats<\/h3>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-1419 size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/open.gif\" alt=\"Open rates\" class=\"wp-image-1419\"\/><figcaption class=\"wp-element-caption\">source: GIPHY<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<ul class=\"public-DraftStyleDefault-ul\">\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\"><strong>99%<\/strong><strong> of consumers<\/strong> check their email&nbsp;<strong>every day <\/strong><\/div>\n<\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\"><strong>59%<\/strong><strong> of respondents<\/strong> say<strong> marketing emails influence their purchase decisions<\/strong><\/div>\n<\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\"><strong>email<\/strong> is the <strong>preferred mode<\/strong> <strong>of<\/strong> business <strong>communication<\/strong> for <strong>73% of Millenials&nbsp;<\/strong><\/div>\n<\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\"><strong>86%<\/strong> of <strong>professionals prefer to use email for business purposes<\/strong><\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">80% of business professionals believe that email marketing increases customer retention<\/div>\n<\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">93% of B2B marketers use email to distribute content<\/div>\n<\/li>\n<li class=\"block   public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">59% of marketers reported emails as their biggest source of ROI<\/div>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\"><strong>Which means concerned email marketers can relax because email marketing continues to grow &nbsp;Great news, right?<\/strong><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Email Marketing Effectiveness and ROI Stats<\/h2>\n\n\n\n<p>Now that we know how many people are using email marketing, let&#8217;s see how effective it actually is and how much return on investment you can get from it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> The overall <strong>average open rate<\/strong> for email marketing is 22.86% (SaleCycle) <\/li>\n\n\n\n<li> The average <strong>CTR (Click through) is 3.71%\u00a0<\/strong> (SaleCycle) <\/li>\n\n\n\n<li> The average <strong>click to open rate is 16.23%<\/strong>\u00a0 (SaleCycle) <\/li>\n\n\n\n<li> The average <strong>unsubscribe rate is 0.21%<\/strong>\u00a0 (SaleCycle) <\/li>\n\n\n\n<li>The <strong>average return on $ 1 investment<\/strong> (ROI) in <strong>2019<\/strong> was&nbsp;<strong>$44<\/strong> (Campaign Monitor). This was a rise from&nbsp;$38 for every $1 spent in 2019&nbsp; (Email Monday)<\/li>\n\n\n\n<li>ROI on email was <strong>28.5% compared to 7%<\/strong> for direct mail (ChiefMarketer)<\/li>\n\n\n\n<li> <strong>17.75% of clicked<\/strong>-through <strong>emails lead to purchase<\/strong>\u00a0(SaleCycle) <\/li>\n\n\n\n<li><strong> restaurants and food industry<\/strong> you&#8217;re in the leading category with email marketing <strong>open rates<\/strong> scoring <strong>up to almost 40% (<\/strong>read more on <a href=\"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-restaurants-restaurant-newsletter-ideas-templates-ultimate-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>email marketing for restaurants here<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>non-profits<\/strong> and <strong>media industry<\/strong> come second with <strong>over 33% open rates&nbsp;<\/strong>(HubSpot)<\/li>\n\n\n\n<li>The lowest email marketing <strong>click-through rates<\/strong> are <strong>in legal services, agencies and travel industry&nbsp;<\/strong>(Source: HubSpot)<\/li>\n\n\n\n<li><strong>Publishing (26.61%)<\/strong>,<strong> financial services (18.13%),<\/strong> and<strong> health and bea<\/strong><strong>uty industry (26.61%)<\/strong> are rocking the highest click-to-open rates. Following them are <strong>healthcare<\/strong> and <strong>arts and entertainment&nbsp;<\/strong>(Source: HubSpot)<\/li>\n\n\n\n<li>Social networks have a large impact, but <strong>email is <\/strong><strong>40x more effective at acquiring customers<\/strong> than <strong>Facebook and Twitter combined<\/strong>. (source: Backlinko)&nbsp;(Source: HubSpot)<\/li>\n<\/ul>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\"><a class=\"editor__link\" title=\"https:\/\/www.getanewsletter.com\/en\/blog\/factors-affecting-email-marketing-success\/\" href=\"https:\/\/getanewsletter.com\/en\/blog\/factors-affecting-email-marketing-success\/\">Follow&nbsp;<em><strong>these<\/strong><\/em>&nbsp;good practices so your email marketing can&nbsp;<\/a>bring you the best results.<\/div>\n<div>&nbsp;<\/div>\n<\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<h5 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Check out more industry-specific stats for 2019 in the table below (Source: SaleCycle)<\/h5>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_17332\/tabl_0d64dba693553460c6c825a1970b199c.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">  <\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">If your niche has statistically lower performance, you can still <a class=\"editor__link\" title=\"https:\/\/www.getanewsletter.com\/en\/blog\/good-subject-lines-newsletters-examples\/\" href=\"https:\/\/getanewsletter.com\/en\/blog\/good-subject-lines-newsletters-examples\/\">send emails with powerful subject lines<\/a> and inviting content that&#8217;ll entice your customers to click all the way.<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: The Future of Email Marketing<\/h2>\n\n\n\n<div class=\"block   block-paragraph\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">With all this data you can conclude that email marketing is well-and-alive and definitely here to stay &#8211;&nbsp;<a class=\"editor__link\" title=\"https:\/\/backlinko.com\/email-marketing-stats\" href=\"https:\/\/backlinko.com\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">73% of marketers rated the ROI of email to be \u201cGood\u201d or \u201cExcellent\u201d<\/a>.<\/div>\n<div>&nbsp;<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Wouldn&#8217;t you want excellent ROI rates and satisfied customers returning for more?<\/div>\n<div>&nbsp;<\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\">Then what are you waiting for? &nbsp;<a class=\"editor__link\" title=\"https:\/\/app.getanewsletter.com\/signup\/\" href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\">Start using email marketing in your business today<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the year drawing to an end, here&#8217;s a handful of email marketing stats for 2019 &#8211; email users and user behaviors, newsletter open and click-through rates, email marketing effectiveness and ROI &#8211; as well as our predictions as to what email marketing will look like in the future. In This Post, You Can Learn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-1508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=1508"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18233"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}