{"id":1455,"date":"2019-12-19T20:50:31","date_gmt":"2019-12-19T19:50:31","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1455"},"modified":"2024-04-11T18:14:52","modified_gmt":"2024-04-11T18:14:52","slug":"email-marketing-vs-social-media-marketing","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-vs-social-media-marketing\/","title":{"rendered":"Email marketing vs social media marketing – the pros, cons & how to use both in your sales funnel"},"content":{"rendered":"\n
\n
\n
Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing<\/strong> and social media marketing<\/strong>.<\/div>\n
 <\/div>\n
We will also provide actionable tips and advice on choosing the best marketing tactics for your business<\/strong>, as well as stats on the ROI and<\/strong> organic reach<\/strong> of each channel.<\/div>\n<\/div>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Table of Contents<\/strong><\/p>\n\n\n\n

\n
    \n
  1. Email Marketing vs Social Media Marketing \u2013 What should I choose? <\/strong><\/a><\/li>\n
  2. Understanding the role of Email Marketing vs Social Media Marketing in Your Sales Funnel:<\/strong><\/a>\n
      \n
    1. Email Marketing vs Social Media Marketing for brand awareness (maximizing<\/strong><\/strong> reach at the top of the funnel)<\/strong><\/a><\/li>\n
    2. Email Marketing vs Social Media Marketing for Relationship building in the mid-funnel<\/strong><\/a><\/li>\n
    3. Email Marketing vs Social Media Marketing for Bottom of the funnel, conversion, and ROI<\/strong><\/a><\/li>\n<\/ol>\n<\/li>\n
    4. Summary: Advantages and Disadvantages of Email Marketing vs Social Media Marketing<\/strong><\/a>\n
        \n
      1. “Organic Reach” of Email Marketing vs Social Media Marketing<\/strong><\/li>\n
      2. Engagement and Virality<\/strong> of Email Marketing vs. Social Media Marketing<\/li>\n
      3. Ownership and security of  Email Marketing vs Social Media Marketing<\/strong><\/li>\n
      4. Customization of Email Marketing vs Social Media Marketing<\/strong><\/li>\n
      5. Summary: Advantages of Email Marketing and Social Media Marketing<\/strong><\/li>\n
      6. Summary: Disadvantages of Email Marketing and Social Media Marketing<\/strong><\/li>\n<\/ol>\n<\/li>\n
      7. Conclusion – How to integrate Email Marketing AND Social Media Marketing into your marketing strategy <\/strong><\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n

        No time to read? Here’s a 2-minute post summary:<\/h2>\n\n\n\n
        \n

         Email marketing and social media marketing are *not* competing channels – they are complementary<\/h4>\n
        \"complementary<\/figure>

        <\/p>\n

        Each of them is good – for different reasons, and at different stages of the marketing funnel.<\/strong><\/p>\n

        Social media are better for top-of-the-funnel marketing – building brand awareness<\/h4>\n
        \"email<\/figure>

        <\/p>\n

        …with people who have not heard about you yet.<\/strong> This is because social media pages are publicly visible to all users, and do not require the commitment of leaving an email address with you. <\/strong><\/p>\n

        The public nature of social media and the network effects mean your top-of-the-funnel posts can be shared and seen by friends of the followers<\/h4>\n
        \"email<\/figure>

        <\/p>\n

        …who in turn engage with your posts – <\/strong>which fosters growth and reach of new audiences; this is not really possible with email marketing. <\/strong><\/p>\n

        For your social media, create broad posts targeting a wide potential audience<\/strong><\/h4>\n

        Talk about their pain points and solutions, feature your product and showcase the benefits, but also feature tangential top-of-the-funnel topics that may be of interest to them (e.g. if you are selling jewelry, you can e.g. write a post on ‘What jewelry goes with a red dress); ask your audience questions so they can engage in the comments.<\/strong><\/p>\n

        Social media<\/strong> though have a major flaw<\/strong> when it comes to moving the followers down the funnel<\/strong>: you don’t own your followers’ contacts list<\/strong><\/h4>\n
        \"email<\/figure>

        <\/p>\n

        Hence: your business pages are very vulnerable to the social medium’s behavior: from changes of the algorithm<\/strong>, through changes of policy\/ business terms<\/strong>, to simply technical failure<\/strong> or business failure<\/strong> and closure<\/strong> of a social media platform (see what happened to Google+ this year!) – years of your hard work in building your followership can go to waste<\/strong> in a moment since you cannot export your followers’ list.<\/strong><\/p>\n

        That’s why – you should start funneling your social media followers down your sales funnel as soon as possible<\/strong><\/h4>\n

        By e.g. encouraging them to sign up for your newsletter<\/strong> by e.g. posting a lead magnet (e.g. free book) on your social media<\/strong><\/p>\n

        Email marketing is much better for nurturing relationships in the middle of the funnel and at the bottom of the funnel;<\/h4>\n
        \"email<\/figure>

        <\/p>\n

        People who already trust your brand enough to give you their email address are happy to receive marketing messages from you – especially if it’s personalized (60 percent of people are happy to receive promotional material via email<\/strong> compared to just 20 percent on social media).<\/strong><\/p>\n

        Email marketing is excellent for personalization<\/a><\/h4>\n
        \"personalised<\/figure>

        <\/p>\n

        64 percent of consumers today EXPECT personalized experience in the sales process.<\/p>\n

        Personalized email messages<\/strong> that include the recipient\u2019s name are opened 26 percent more often<\/strong> than ones that don\u2019t.<\/p>\n

        But personalization doesn’t stop at the name.<\/p>\n

        Unlike on social media, you can segment your email list by different criteria (interests, age, gender, how and when the person signed up to your newsletter – e.g. what lead magnet they downloaded<\/strong>) and can personalize each newsletter you send – by adding the first name and sending only relevant content.<\/p>\n<\/div>\n\n\n\n

        Email is perfect for automating your nurturing campaigns<\/h4>\n\n\n\n

        On social media, you cannot really create automated sequences of posts<\/strong> that will be triggered by your followers’ behavior<\/strong> – with email marketing tools – you totally can. The so-called ’email automation’ or autoresponders allow you to send perfectly-timed emails to specific groups of subscribers only – e.g. those that have visited a specific page on your website, those who clicked on a specific link in your previous newsletter, or those that haven’t opened your newsletters for a while.<\/p>\n\n\n\n

        You can customize the look of your newsletters a lot more than social media<\/h4>\n\n\n\n
        \"fonts<\/figure>\n\n\n\n

        The choice of font, color, and layout of your newsletters can be 100% customized by you (unlike on social media, where the posts have very limited customization) and thus be coherent with your brand.<\/p>\n\n\n\n

        …but you (usually) cannot send videos.<\/h4>\n\n\n\n
        \"video\"<\/figure>\n\n\n\n

        The downside of email though is that with most email marketing tools you cannot send videos (due to their large file size) – which is the most engaging type of content as of 2019;<\/p>\n\n\n\n

        Still – you can leverage video (especially live video) on your social media – and then funnel the viewers down by offering a follow-up if they subscribe.<\/p>\n\n\n\n

        The organic reach on social media is much lower than on email<\/h4>\n\n\n\n
        \"emails<\/figure>\n\n\n\n

        While most email marketing tools<\/strong><\/a> deliver over 90% of emails<\/strong> straight to your recipients’ inboxes, the organic reach of a Facebook post in 2019 was just 6.4 percent of the average page\u2019s follower count<\/a>.<\/p>\n\n\n\n

        The ROI of email marketing is higher and easier to measure<\/h4>\n\n\n\n
        \"email<\/figure>\n\n\n\n

        According to an October 2019 research from Litmus –  for every $1 invested in email marketing, businesses make $42 \u2013 more in some sectors.  As a result – 73 percent of companies <\/strong>rate the ROI on email marketing as \u201cexcellent\u201d or \u201cgood\u201d. <\/strong>By contrast, only 38 %<\/em> <\/strong>think ROI from Social Media <\/strong>is\u201cgood\u201d or \u201cexcellent\u201d.<\/strong><\/p>\n\n\n\n

        \"email<\/figure>\n\n\n\n

        Feeling inspired? Sign up for our\u00a0FREE email marketing account<\/a>\u00a0and start creating your newsletters!<\/p>\n\n\n\n

        Wanna know more details? Continue reading the full post below<\/p>\n\n\n\n

        1. Email Marketing vs Social Media Marketing \u2013 How should I choose?<\/h2>\n\n\n\n
        \n
        \n
        It\u2019s natural to want to put your marketing effort and budget where they will have the greatest impact, and on the surface, these two channels look like they compete with one another:<\/strong><\/div>\n<\/div>\n