{"id":1367,"date":"2019-12-11T01:29:19","date_gmt":"2019-12-11T01:29:19","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1367"},"modified":"2023-09-29T07:33:32","modified_gmt":"2023-09-29T07:33:32","slug":"open-rates-statistics","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/open-rates-statistics\/","title":{"rendered":"Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it?"},"content":{"rendered":"

Day with the highest open rate (best day to send newsletters):\u00a0If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates<\/strong> and click-through rates. Of course – you want your subscribers to open and read your newsletters first and foremost, and then to click on your links (or other CTA you included in your email). You can see the stats in your email marketing tool<\/a> – but while you’re looking at them you may be thinking – what is a good open rate for my newsletter?<\/strong><\/p>\n

<\/div>\n

Well, that depends on your industry, the <\/strong><\/em>day and time<\/strong> when you send your newsletters, and even your country<\/strong> (e.g. Germany<\/strong> has the highest open rates at 40.67%,<\/strong> while Singapore – the lowest, at 11.89%<\/strong> on average (source)).<\/p>\n

We’ve compiled a few different stats for open rates in 18 industries<\/strong> – from agriculture to travel – and also – where the data was available – the day of the week with the highest open rate.<\/strong> We also discussed a few ways how you can improve your newsletter open rates.<\/a><\/strong><\/p>\n

See our statistics below for different industries to see how you measure up.<\/p>\n

\"newsletter<\/p>\n

Source: HubSpot<\/a><\/p>\n

Newsletter open rates by industry – jump to the relevant section!<\/h2>\n
    \n
  1. Agriculture<\/a><\/li>\n
  2. Arts & Entertainment<\/a><\/li>\n
  3. Automobile<\/a><\/li>\n
  4. Beauty & Finance<\/a><\/li>\n
  5. Biotechnology<\/a><\/li>\n
  6. Business<\/a><\/li>\n
  7. Computer Software<\/a><\/li>\n
  8. Computers & electronics<\/a><\/li>\n
  9. Construction<\/a><\/li>\n
  10. Finance<\/a><\/li>\n
  11. Healthcare<\/a><\/li>\n
  12. Hospitality<\/a><\/li>\n
  13. Human Resources<\/a><\/li>\n
  14. Insurance<\/a><\/li>\n
  15. Legal & Government<\/a><\/li>\n
  16. Marketing & Advertising<\/a><\/li>\n
  17. Real Estate <\/a><\/li>\n
  18. Travel<\/a><\/li>\n<\/ol>\n

    Agriculture – up to 48 %<\/h2>\n

    \"Agriculture<\/p>\n

    Day with the highest open rate (best day to send newsletters):\u00a0Saturday<\/p>\n

    Arts & Entertainment – 47%<\/h2>\n

    \"\"<\/p>\n

    Day with the highest open rate (best day to send newsletters):\u00a0Thursday<\/p>\n

    Automobile – 35%<\/h2>\n

    \"automobile<\/p>\n

    Day with the highest open rate (best day to send newsletters): Thursday<\/p>\n

    Beauty & Fitness –\u00a0 40%<\/h2>\n

    \"beauty<\/p>\n

    Biotechnology –\u00a0 37%<\/h2>\n

    \"biotechnology<\/p>\n

    Business – 41%<\/h2>\n

    \"business<\/p>\n

    Computer Software – 28%<\/h2>\n

    \"computer<\/p>\n

    Computers & Electronics – 35%<\/h2>\n

    \"electronics<\/p>\n

    Construction –\u00a0 45%<\/h2>\n

    \"construction<\/p>\n

    Finance – 40%<\/h2>\n

    \"finance<\/p>\n

    Healthcare – 33%<\/h2>\n

    \"healthcare<\/p>\n

    Day with the highest open rate (best day to send newsletters):\u00a0 Monday<\/p>\n

    Hospitality – 40%<\/h2>\n

    \"hospitality<\/p>\n

    Human Resources – 44%<\/h2>\n

    \"human<\/p>\n

    Insurance –\u00a0 38%<\/h2>\n

    \"insurance<\/p>\n

    Legal & Government – 44%<\/h2>\n

    \"legal<\/p>\n

    Marketing & Advertising – 25%<\/h2>\n

    \"marketing<\/p>\n

    Day with the highest open rate (best day to send newsletters):\u00a0 Monday<\/p>\n

    Real Estate – 42%<\/h2>\n

    Day with the highest open rate (best day to send newsletters):\u00a0 Thursday<\/p>\n

    Travel – 28%<\/h2>\n

    \"travel<\/p>\n

    Day with the highest open rate (best day to send newsletters):\u00a0 Thursday<\/p>\n

    How to boost your open rates?<\/h2>\n

    In order to boost your open rates, you need to first and foremost work on your subject lines<\/strong><\/a>. Here are some tips for optimizing your newsletter subject lines for open rates:<\/p>\n