{"id":1326,"date":"2019-12-08T22:16:48","date_gmt":"2019-12-08T21:16:48","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1326"},"modified":"2023-09-29T09:41:10","modified_gmt":"2023-09-29T09:41:10","slug":"email-marketing-restaurants-restaurant-newsletter-ideas-templates-ultimate-guide","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/email-marketing-restaurants-restaurant-newsletter-ideas-templates-ultimate-guide\/","title":{"rendered":"Email Marketing for Restaurants &#8211; Restaurant Newsletter Ideas and Templates &#8211; the Ultimate Guide"},"content":{"rendered":"<p>If I were to pick two passions in my life, I&#8217;d definitely pick food and marketing. Luckily, I get to do both quite often \ud83d\ude09 &#8211;<strong> as a typical millennial foodie <\/strong>and a digital nomad, I probably go to <strong>several dozens of restaurants per year<\/strong>; as a marketer, I do <strong>content marketing for small businesses<\/strong>.<\/p>\n\n<p>What recently struck me though &#8211; is that much as many restaurants use social media for their marketing, none &#8211; <strong>literally no restaurant I&#8217;ve ever been to<\/strong> &#8211;<em><strong>\u00a0ever asked me for my email address.\u00a0<\/strong><\/em><\/p>\n<p>And the more I thought about it the more I realized &#8211; restaurant owners are<strong> literally leaving thousands of dollars on the table by not sending newsletters to your restaurant guests!\u00a0<\/strong><\/p>\n<p>Now &#8211; I&#8217;m on a mission to change that! \ud83d\ude09 If you&#8217;re a restaurant owner &#8211; read on; if you know a restaurant owner &#8211; share this post with them asap! Now let&#8217;s dig in \ud83d\udc47<\/p>\n<div class=\"poptin-embedded\" data-id=\"1ec514c90a633\"><\/div>\n<h3><strong>In this post, you are going to find out: [Click to jump to the relevant sections!]\u00a0<\/strong><\/h3>\n<ol>\n<li><a href=\"#1\"><strong>\ud83d\udc49Why you should use email marketing as a restaurant owner &#8211; some email marketing stats\u00a0<\/strong><\/a><\/li>\n<li><a href=\"#2\"><strong>\ud83d\udc49How to get your restaurant guests to leave their email addresses with you &#8211; how to collect email subscribers in your restaurant\u00a0<\/strong><\/a><\/li>\n<li><a href=\"#3\"><strong>\ud83d\udc49What to send in your newsletters to bring your guests back &#8211; restaurant newsletter ideas<\/strong><\/a><\/li>\n<li><strong><a href=\"#4\">\ud83d\udc49Restaurant Newsletter Subject Lines<\/a>\u00a0<\/strong><\/li>\n<li><a href=\"#5\"><strong>\ud83d\udc49Restaurant Newsletter Templates<\/strong><\/a><\/li>\n<li><a href=\"#6\"><strong>\ud83d\udc49Restaurant Newsletter Calendar\u00a0<\/strong><\/a><\/li>\n<\/ol>\n<h2 id=\"1\"><strong>Why you should use email marketing as a restaurant owner &#8211; some email marketing stats\u00a0<\/strong><\/h2>\n<figure id=\"attachment_1345\" aria-describedby=\"caption-attachment-1345\" style=\"width: 604px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1345 size-full\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/How-often-would-you-like-to-receive-promotional-email.png\" alt=\"\" width=\"604\" height=\"674\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/How-often-would-you-like-to-receive-promotional-email.png 604w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/How-often-would-you-like-to-receive-promotional-email-269x300.png 269w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><figcaption id=\"caption-attachment-1345\" class=\"wp-caption-text\"><strong><em>&#8220;How often would you like to get promotional emails?&#8221;<\/em><\/strong><\/figcaption><\/figure>\n<p>So somebody comes to your restaurant for the first time and is really happy with your food and service. Great! Assuming they are not tourists coming for a one-off stopover in your city, they may want to come back:<\/p>\n<ul>\n<li>to bring their friend<\/li>\n<li>for a special occasion<\/li>\n<li>on a date<\/li>\n<li>with a business partner&#8230;<\/li>\n<\/ul>\n<p>But actually &#8211; how <em><strong>do you make sure they will remember your place<\/strong><\/em> when the time is right?<\/p>\n<p>I so often forget about the places (or people!) that would be the right fit for the occasion\/ job I need&#8230;<\/p>\n<p>Why?<\/p>\n<p>Because <strong>they don&#8217;t remind me of their existence!<\/strong><\/p>\n<p>The same goes for restaurants. There are some restaurants I really love and that I have <strong>brought my friends to again and again<\/strong> when I was visiting:<\/p>\n<ul>\n<li>A Georgian restaurant in my hometown where I went with a friend last year and with my parents for my birthday this year<\/li>\n<li>Giddy Bridge Weatherspoons in Southampton! I think I&#8217;m a local there&#8230;<\/li>\n<li>A hamburger place in Cambridge where I&#8217;ve been taking all my consecutive boyfriends since I was a student (oh well \ud83d\ude44\ud83d\ude0f)<\/li>\n<\/ul>\n<p>You get it. Going to a restaurant is an experience people want to share with people again and again. But sometimes you need a special *<strong>nudge*<\/strong> to actually do it. And that&#8217;s where newsletters come into play.<\/p>\n<h3><strong>Why newsletters and not social media?\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1352\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/newsletter-screenshot.png\" alt=\"restaurant newsletter screenshot\" width=\"444\" height=\"343\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/newsletter-screenshot.png 444w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/newsletter-screenshot-300x232.png 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/p>\n<p>Well, with <strong>organic reach on Facebook at around 6.4% of the total followers&#8217; count<\/strong>, you have a very small chance that your followers will actually <strong>ever *see*<\/strong> your social media posts. With newsletters though &#8211; most <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing tools<\/a> have a deliverability of over 90% (we do \ud83d\ude08) &#8211; which means most of your subscribers will get your message straight to their inbox! And it&#8217;s then only up to your subject line and newsletter text whether they open it and want to come to your restaurant again \ud83d\ude09<\/p>\n<p>If you&#8217;re not convinced you should be sending newsletters to your restaurant guests, here are a <strong>bunch of stats<\/strong> that speak for themselves (Source: Backlinko)<\/p>\n<ul>\n<li>According to <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey<\/a>, <strong>email is 40x more effective at acquiring customers<\/strong> than <strong>Facebook and Twitter combined<\/strong><\/li>\n<li><strong>73% of marketers<\/strong> asked by Sales Cycle said <strong>email has an &#8216;excellent&#8217; or &#8216;good&#8217; ROI &#8211; with $ 44 made out of every $ 1 invested on average<\/strong><\/li>\n<li><strong>86% of 2,057 people asked<\/strong> by Marketing Sherpa <strong>would like to get promotional emails<\/strong> from the companies they are doing business with <strong><span style=\"text-decoration: underline;\"><em>a<\/em><\/span><span style=\"text-decoration: underline;\"><em>t least<\/em><\/span> once per month<\/strong><\/li>\n<\/ul>\n<p>Bottom line? Newsletters work, and people actually want to get them \ud83d\ude09 Now let&#8217;s see how you can get your restaurant guest to leave an email with you!<\/p>\n<h2 id=\"2\"><strong>How to get your restaurant guests to leave their email addresses with you &#8211; how to collect email subscribers in your restaurant\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1353 size-large\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/1-724x1024.jpg\" alt=\"collecting restaurant newsletter subscribers\" width=\"724\" height=\"1024\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/1-724x1024.jpg 724w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/1-212x300.jpg 212w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/1-768x1086.jpg 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/1-875x1238.jpg 875w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/1.jpg 1587w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>First and foremost: the best way for you to get your restaurant guests to leave you their email (and return to your restaurant) is to offer them great food and service.<\/p>\n<p>But once you checked that box, here&#8217;s a strategy of how to collect email subscribers in your restaurant:<\/p>\n<p>#1 Put plastic holders with an ad encouraging your guests to sign up for your newsletter in return for a *FREE* dessert:<\/p>\n<p>#2 Print single-use signup forms <strong>with a name, email box,<\/strong> and a tickbox for<strong> agreeing to your abbreviated privacy\/ data processing policy<\/strong> (required under the <a href=\"https:\/\/getanewsletter.com\/en\/blog\/gdpr-final-checklist-for-email-marketers-free-gdpr-privacy-policy-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR<\/a> &#8211; read <a href=\"https:\/\/www.privacypolicies.com\/blog\/email-marketing-privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">more about it here and generate your privacy policy<\/a>) &#8211; make sure the sign-up forms explain what you will send in your newsletters and encourage your guests to sign-up. E.g. &#8216;Sign up for our newsletter for a chance to win a free dinner for two every month! Plus amazing recipes, special discounts, and new items on our menu &#8211; delivered straight to your inbox twice a month!&#8217;\u00a0 &#8211; see the example below;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1354 size-large\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/2-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/2-724x1024.jpg 724w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/2-212x300.jpg 212w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/2-768x1086.jpg 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/2-875x1238.jpg 875w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/2.jpg 1587w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>#3 Equip the waiters with a tablet and let your guests sign up directly when they are finishing their meal\/ paying the bill &#8211; give your waiters the following script: <em><strong>&#8216;Did you enjoy your meal? Great! We have this promotion now &#8211; if you sign up for our newsletter now you get a FREE dessert the next time you visit us. We would be sending you special offers, seasonal menu updates, and recipes a few times per month. Would you like to sign up now?&#8217;\u00a0<\/strong><\/em><\/p>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1347 size-full\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/Subscription-form.png\" alt=\"newsletter subscription form\" width=\"1904\" height=\"787\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Subscription-form.png 1904w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Subscription-form-300x124.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Subscription-form-768x317.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Subscription-form-1024x423.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/Subscription-form-875x362.png 875w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/strong><\/em><\/p>\n<p>#4 You can also stand with the tablet and free samples of the said brownie in front of your restaurant to attract potential new guests!<\/p>\n<h3>Feeling inspired? \ud83d\ude09 Sign up for our <a href=\"https:\/\/app.getanewsletter.com\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\">FREE email marketing account<\/a> and start creating your newsletters!<\/h3>\n<h2 id=\"3\"><strong>What to send in your newsletters to bring your guests back?<\/strong><\/h2>\n\n<p>Now that you have collected your subscribers, it&#8217;s time to write those newsletters!<\/p>\n<p>What should you include in your restaurant newsletters though? \ud83e\udd14 Here are some ideas on what you can share in your newsletters:<\/p>\n<ul>\n<li><strong>Discounts and special offers:<\/strong> e.g.: &#8216;Come to our restaurant this weekend and enjoy 15% off all dishes!&#8217; or &#8216;Visit <em><strong>[Name of your restaurant]<\/strong><\/em> this week and get 10% off our new winter menu!&#8217;<\/li>\n<li><strong>Recipes for your most popular dishes:<\/strong> e.g.: &#8216;You&#8217;ve enjoyed our Green Curry \ud83c\udf72- here&#8217;s how to make it at home!&#8217;<\/li>\n<li><strong>Stories about your restaurant, and your flagship dishes<\/strong>: e.g.: &#8216;I can&#8217;t believe it&#8217;s been already 5 years since I started\u00a0<strong>[Name of your restaurant] <\/strong>&#8211; wanna learn our story?&#8217;<\/li>\n<li><strong>Social proof<\/strong> &#8211; reviews left by other guests &#8211; e.g.:&#8217; Maria really enjoyed her anniversary dinner in our restaurant &#8211; check why \ud83d\ude09&#8217;<\/li>\n<li><strong>Seasonal menus:<\/strong> e.g.: &#8216;Christmas is coming! Try our limited-time Christmas tasting menu &#8211; only till 31\/12!&#8217;<\/li>\n<li><strong>Special event bookings<\/strong>: e.g.: &#8216;Only 5 slots left for our Christmas Dinners! Hurry up before they go!&#8217;<\/li>\n<li><strong>New dishes on your menu:<\/strong> &#8211; e.g.:&#8217; You asked, we listened! Double-choc brownie is finally here \ud83c\udf82\ud83d\ude0d!&#8217;<\/li>\n<li><strong>Dishes for different times of the day:<\/strong> e.g.: &#8216;You&#8217;ve tried our dinner, now come for breakfast! \ud83e\udd50\ud83e\udd5e\ud83d\ude0d&#8217;<\/li>\n<li><strong>Vegan, gluten-free, dairy-free, halal, or kosher options:<\/strong> &#8216;Vegan? \ud83e\udd57 Not a problem. Check out our new vegan menu!&#8217;<\/li>\n<\/ul>\n<p><i>Explore our responsive\u00a0<a href=\"https:\/\/getanewsletter.com\/en\/templates\/email-newsletters\/\" target=\"_blank\" rel=\"noopener\">email newsletter templates<\/a>\u00a0to save time and get started quickly with your email campaign!\u00a0<\/i><\/p>\n<h2 id=\"4\"><strong>Restaurant newsletter subject lines\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1351\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/subject-line.png\" alt=\"restaurant newsletter subject line\" width=\"840\" height=\"211\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/subject-line.png 840w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/subject-line-300x75.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/subject-line-768x193.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>So now you know what you&#8217;re gonna include in your newsletter &#8211; it&#8217;s time you think about the most important element&#8230;yes, the subject line! Subject lines are critical for your open rates &#8211; after all, it&#8217;s because of the subject line that you decide whether you want to open and read the newsletter or not.<\/p>\n<p>I wrote a <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>more detailed post on subject lines earlier here<\/strong><\/em><\/a>, but just to recap the main pointers:<\/p>\n<ul>\n<li><strong>Use <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-personalization\/\">personalization<\/a><\/strong> (your recipients&#8217; name) in the subject line &#8211; it boosts the open rates by 26%<\/li>\n<li><strong>Use emojis<\/strong> (\ud83d\ude01\ud83d\ude02\ud83d\ude0d) &#8211; they can <strong>boost the open rates by up to 56%<\/strong> and only about 6% of newsletters have them!\u00a0 If you&#8217;re using a Windows computer &#8211; you can easily open an <strong>emoji menu<\/strong> by pressing: <strong>&#8220;Windows&#8221; + &#8220;.&#8221;<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1365 aligncenter\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/emojis-menu-291x300.png\" alt=\"emojis menu\" width=\"291\" height=\"300\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/emojis-menu-291x300.png 291w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/emojis-menu.png 573w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/p>\n<ul>\n<li><strong>Create a sense of urgency and scarcity<\/strong> &#8211; limited time-offer discounts or menus, limited stock (e.g. We made 10 hamburgers only \u2013 and when they\u2019re gone, they\u2019re gone! \ud83d\ude01), dishes limited only to a particular day of the week, etc.<\/li>\n<li><strong>Make your subject line into a <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\">clear CTA<\/a><\/strong>\u00a0(call to action) &#8211; ask your readers to do something in an imperative &#8216;<em><strong>Claim your discount!&#8217; &#8216;Try our new menu!&#8217; &#8216;Don&#8217;t miss our Christmas party promo!&#8217;<\/strong> <\/em>etc.<\/li>\n<\/ul>\n<h3>Examples of subject lines you can use in your restaurant newsletters:<\/h3>\n<ul>\n<li>{Personalisation, e.g. Emilia,} \ud83d\udc49 come to our restaurant this weekend and enjoy 15% off all dishes!<\/li>\n<li>{Personalisation, e.g. Emilia,} \ud83d\udc49visit <em><strong>[Name of your restaurant]<\/strong><\/em> this week and get 10% off our new winter menu!<\/li>\n<li>{Personalisation, e.g. Emilia,} \ud83c\udf84\ud83c\udf81 Christmas is coming! Try our limited-time Christmas tasting menu &#8211; only till 31\/12!<\/li>\n<li>{Personalisation, e.g. Emilia,} you&#8217;ve enjoyed our Green Curry \ud83c\udf72- here&#8217;s how to make it at home!<\/li>\n<li>{Personalisation, e.g. Emilia,}\u00a0<em>I can&#8217;t believe it&#8217;s been already 5 years since I came to Sweden \u2708 and I started\u00a0<strong>[Name of your restaurant] <\/strong>&#8211; wanna learn our story?<\/em><\/li>\n<li>{Personalisation, e.g. Emilia,} we made 10 hamburgers only for this Saturday \ud83c\udf54\u2013 and when they\u2019re gone, they\u2019re gone!<\/li>\n<li>{Personalisation, e.g. Emilia,} only 5 slots left for our Christmas Dinners! \ud83c\udf84\ud83c\udf81 Hurry up before they go!<\/li>\n<li>{Personalisation, e.g. Emilia,} you asked, we listened! Double-choc brownie is finally here \ud83c\udf82\ud83d\ude0d<\/li>\n<li>{Personalisation, e.g. Emilia,} you&#8217;ve tried our dinner, now come for breakfast! \ud83e\udd50\ud83e\udd5e\ud83d\ude0d<\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Feeling inspired? \ud83d\ude09 Sign up for our <a href=\"https:\/\/app.getanewsletter.com\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\">FREE email marketing account<\/a> and start creating your newsletters with the subject lines above!<\/h3>\n<h2 id=\"5\"><strong>Restaurant Newsletter Templates<\/strong><\/h2>\n<p>And now we are finally moving on to our irresistible newsletter templates for your restaurant!<\/p>\n<p>Again, before you roll up your sleeves and get your hands dirty with them &#8211; here are a few pointers to remember: \ud83d\ude09<\/p>\n<p>\ud83d\udc49 Make sure you include<strong> beautiful photos of your food<\/strong> in your newsletter &#8211; you can take them on your phone, but make sure they are:<\/p>\n<ul>\n<li>high-resolution<\/li>\n<li>taken in good light &#8211; always daylight, if possible!<\/li>\n<li>have a good balance of <strong>brightness, hue, contrast, and saturation<\/strong> &#8211; you can easily adjust those metrics with an app on your phone! As a rule of thumb: food photos look better when they are brighter, more saturated, and have a &#8216;warmer&#8217; hue<\/li>\n<\/ul>\n<p>\ud83d\udc49 Have a clear <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/call-to-action\/\"><strong>Call to Action (CTA)<\/strong><\/a> in your newsletter &#8211; e.g. Try our new Christmas menu! &#8211; with a button leading e.g. to your table reservation system or website<\/p>\n<p>\ud83d\udc49<span style=\"text-decoration: underline;\"><strong> Tell a story<\/strong> <\/span>&#8211; this is a really crucial factor that will influence whether people actually read your newsletters and get a mental picture of your food that will make them actually crave it: here are some &#8216;footholds&#8217; you can use:<\/p>\n<ul>\n<li>tell a <strong>story about a particular dish<\/strong><\/li>\n<li>talk about <strong>how it&#8217;s made in your home country<\/strong><\/li>\n<li>talk about <strong>your traditional cuisine<\/strong><\/li>\n<li>talk about a <strong>particular memory associated with your favorite dish<\/strong><\/li>\n<li>talk about a <strong>special ingredient<\/strong> used to make it<\/li>\n<li>talk about your <strong>passion for the food you&#8217;re making<\/strong> and <strong>why you decided to open your restaurant\u00a0<\/strong><\/li>\n<\/ul>\n<p>Show your personality and love for what you&#8217;re doing! \u2764<\/p>\n<p>People love stories and they make them relate to you more &#8211; and the more personable, authentic, and relatable you are to your guests &#8211; the more likely they will be to return to you (and leave generous tips \ud83d\ude09)<\/p>\n<p>\ud83d\udc49 Don&#8217;t forget your <strong>contact details<\/strong> &#8211; <strong>address and telephone number<\/strong> + information about <strong>home delivery options<\/strong><\/p>\n<p>\ud83d\udc49 Use <strong>discounts<\/strong> to attract your customers back &#8211; because nothing works better than a &#8216;free&#8217; meal \ud83d\ude09<\/p>\n<h3>Here are some sample restaurant newsletter templates you can use as inspiration:<\/h3>\n\n<h3>Feeling inspired? \ud83d\ude09 Sign up for our <a href=\"https:\/\/app.getanewsletter.com\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\">FREE email marketing account<\/a> and start creating your newsletters with the templates above!<\/h3>\n<h2 id=\"6\"><strong>Restaurant Newsletter Calendar\u00a0<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1222\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/10\/Black-Friday-Email-Marketing-Calendar-300x251.png\" alt=\"Email Marketing Calendar\" width=\"300\" height=\"251\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/10\/Black-Friday-Email-Marketing-Calendar-300x251.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/10\/Black-Friday-Email-Marketing-Calendar-768x644.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/10\/Black-Friday-Email-Marketing-Calendar-875x734.png 875w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/10\/Black-Friday-Email-Marketing-Calendar.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Now, how often should you send newsletters to your guests?<\/p>\n<p class=\"chapter-stats-stat-text\">\u00a0Companies have the <strong>highest open rates when they send 2 emails per month<\/strong> &#8211; and that&#8217;s the kind of natural timeframes for a restaurant to communicate with their guests too.<\/p>\n<p>Considering this, and the tips for what to include in the restaurant newsletters I gave you above &#8211; here&#8217;s a sample newsletter calendar for your restaurant:<\/p>\n<p><strong>After guest signs up for your newsletter:\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Week 1:<\/strong> Send a follow-up &#8220;thank you&#8221; note with a discount voucher for their next meal<\/li>\n<li><strong>Week 2:<\/strong> &#8211;<\/li>\n<li><strong>Week 3:<\/strong> Send a menu update<\/li>\n<li><strong>Week 4:<\/strong> &#8211;<\/li>\n<li><strong>Week 5:<\/strong> Send a recipe (with an interesting story)<\/li>\n<li><strong>Week 6:<\/strong> &#8211;<\/li>\n<li><strong>Week 7:<\/strong> Send an invite to try a seasonal dish\/ holiday menu + FREE dessert<\/li>\n<\/ol>\n<p>You can easily automate the whole process with our handy <strong>autoresponders<\/strong> &#8211; design your newsletters in advance and they will go out automatically to your new subscribers at the right time intervals!<\/p>\n<p><a href=\"https:\/\/app.getanewsletter.com\/signup\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1315 size-full\" src=\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2019\/12\/autoresponders.png\" alt=\"autoresponders\" width=\"1867\" height=\"509\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/autoresponders.png 1867w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/autoresponders-300x82.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/autoresponders-768x209.png 768w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/autoresponders-1024x279.png 1024w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2019\/12\/autoresponders-875x239.png 875w\" sizes=\"(max-width: 1867px) 100vw, 1867px\" \/><\/a><\/p>\n<h2 id=\"1328\" title=\"Restaurant newsletter\">Final thoughts<\/h2>\n<p>Being 40 x more effective than Facebook + Twitter for acquiring news leads and never used by your competition &#8211; using <a href=\"https:\/\/getanewsletter.com\/en\/features\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing for your restaurant<\/a> business seems like a no-brainer!<\/p>\n<p>The best thing is &#8211; with easy-to-use and code-free tools like Get a Newsletter you can simply ask the staff of your restaurant or bar to your newsletters in weekly shifts. A staff rota software for bars and restaurants will help you allocate time for that your staff &#8211; even remotely.<\/p>\n<p>So &#8211; don&#8217;t wait for someone else to start! Sign up for our <a href=\"https:\/\/app.getanewsletter.com\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\">FREE email marketing account<\/a> and start creating your newsletters with our easy-to-use <a href=\"https:\/\/getanewsletter.com\/en\/templates\/email-newsletters\/\">newsletter templates<\/a> &#8211; we will be more than happy to help you with that too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I were to pick two passions in my life, I&#8217;d definitely pick food and marketing. Luckily, I get to do both quite often \ud83d\ude09 &#8211; as a typical millennial foodie and a digital nomad, I probably go to several dozens of restaurants per year; as a marketer, I do content marketing for small businesses. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[95,96,97],"class_list":{"0":"post-1326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"tag-restaurant-email-marketing","9":"tag-restaurant-newsletter-templates","10":"tag-restaurant-newsletters","11":"entry"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media\/18176"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/tags?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}