{"id":1221,"date":"2019-10-28T15:52:42","date_gmt":"2019-10-28T14:52:42","guid":{"rendered":"https:\/\/www.getanewsletter.com\/en\/?p=1221"},"modified":"2022-11-03T14:58:41","modified_gmt":"2022-11-03T14:58:41","slug":"black-friday-email-marketing-templates","status":"publish","type":"post","link":"https:\/\/getanewsletter.com\/en\/blog\/black-friday-email-marketing-templates\/","title":{"rendered":"Black Friday Email Marketing Campaign Templates for Lazy Marketers – Best Black Friday Email Examples with Subject Lines"},"content":{"rendered":"

Black Friday (29 November)<\/strong> and Cyber Monday (4 December)<\/strong> are coming soon – and with them,\u00a0 a really busy time for all marketers. So – we’ve decided to make your life easier in the run-up to 29\/11 and give you some ready-to-use Black Friday email templates<\/strong> complete with subject lines<\/strong> and dates you should send them!<\/strong> Yes, that’s right – we prepared some Black Friday Email Templates<\/strong>\u00a0you can use directly in your business! \ud83d\ude01\ud83d\ude08<\/strong><\/p>\n

Best Black Friday Email Marketing Practices<\/h2>\n
    \n
  1. Send your first Black Friday email early<\/strong> – at least a week before the day – on 21 November<\/strong>;<\/li>\n
  2. Prepare a sequence<\/strong> of at least 8-10 emails –<\/strong> see the timeline below;<\/li>\n
  3. Use unconventional subject lines with emojis\u00a0\ud83d\ude08\u00a0<\/strong>– avoid words like \u274c’sale’, ‘discount’, ‘%’ and ‘deal’ for better deliverability; see examples below;\u00a0<\/strong><\/li>\n
  4. \ud83d\ude08\ud83d\udc49Use emojis<\/strong> in your email body \ud83d\ude09 – see examples of the email texts below \u2714;<\/strong><\/li>\n
  5. Use GIFs instead of images;\u00a0<\/strong><\/li>\n
  6. Don’t limit yourself to discounts<\/strong> – mix things up with 2-for-1 deals, product bundles with partnering companies, and <\/strong>boost sales revenue (see our Black Friday email templates below for inspiration!)<\/li>\n
  7. Follow-up on the day after the sale\u00a0<\/strong><\/li>\n<\/ol>\n

    Black Friday Email Campaign Timeline<\/h2>\n

    \"Black<\/p>\n

    When creating your Black Friday email campaign<\/strong>, the timeline<\/strong> is as important as the content. Considering most companies will be sending at least one Black Friday email to their subscribers, it will be a very busy time for your customers. With lots of senders jostling for your subscribers’ attention, you have to stand out: both with what you send in<\/strong>\u00a0your first Black Friday email<\/strong>, and when you send it.<\/strong><\/p>\n

      \n
    1. Be early – send your first Black Friday email<\/strong> at least a week before the day<\/strong> (on or before 21 November<\/strong>)<\/li>\n
    2. How many emails<\/strong> should you send? It may surprise you, but we recommend you send a Black Friday email sequence with at least\u00a09 emails<\/strong> in it;
      \n

      When<\/strong> should you send your emails? Here is an example Black Friday email campaign timeline:\u00a0<\/strong><\/h3>\n
        \n
      1. 21 November<\/strong> – 11 a.m. –\u00a0<\/strong>Teaser Black Friday Email –\u00a0<\/strong>announce your Black Friday campaign \u00a0\u00a0<\/strong><\/li>\n
      2. \u00a026 November<\/strong> – 11 a.m. –\u00a0<\/strong>Countdown Black Friday Email\u00a0 –\u00a0\u00a0<\/strong>send a reminder of the upcoming discount at least 3 days before the day;<\/li>\n
      3. 29 November, 7 a.m.<\/strong> – Black Friday Offer Email –\u00a0<\/strong>Send your subscribers your core Black Friday offer on the day – before they go to work;<\/li>\n
      4. 29 November, 12 p.m. <\/strong>\u00a0– Black Friday Lunch Email –\u00a0<\/strong>Remind your subscribers how much they are going to save + benefits of the product bundle during lunchtime on Black Friday –\u00a0include a countdown clock in the email template;<\/li>\n
      5. 29 November, 9 p.m.<\/strong>\u00a0– “Last Chance”\u00a0Black Friday Email –\u00a0<\/strong>Remind your subscribers the Black Friday sales ends in 3 hours – include a countdown clock in the email template;<\/li>\n
      6. 30 November, 9 a.m. –\u00a0<\/strong>‘Sorry you’ve missed it!’<\/em>\u00a0Black Friday<\/strong> Email –\u00a0<\/strong>Say you’re sorry your recipients missed this deal, and remind them there will be another one coming soon – for Cyber Monday<\/li>\n
      7. 3 December, 9 p.m. – Teaser\u00a0Cyber Monday Email –\u00a0<\/strong>Sunday night is the best time to send newsletters; so make sure you remind your subscribers about the upcoming sale – and push them through using urgency in a clever way (see below! \ud83d\ude09 )<\/li>\n
      8. 4 December, 7 a.m. – Cyber Monday<\/strong>\u00a0O<\/strong>ffer Email –\u00a0<\/strong>Use urgency in the email – e.g. Offer a\u00a0declining discount –\u00a0<\/strong><\/em>starting from 50% off, getting smaller by 10% every two hours.\u00a0<\/strong><\/li>\n
      9. 5 December, 11 a.m. ‘Sorry you’ve missed it!’<\/em>\u00a0Cyber Monday<\/strong>\u00a0Email –\u00a0<\/strong>Well, the purpose of this email is not to poke your subscribers in the eye that they missed the sale – but to remind them<\/strong> of the upcoming Christmas promotion<\/strong> \ud83d\ude09<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        Black Friday Email Subject Lines Examples<\/h2>\n

        \"black<\/p>\n

        For your Black Friday Email campaign, avoid subject lines that cry ‘discount!’ –\u00a0 for once, because a lot of email clients (e.g. Gmail) filter emails with keywords indicating sales intent (e.g.promotion, discount, deal, %, bargain, sale, cheap<\/strong><\/em>) either into the\u00a0promotions tab or directly as spam.\u00a0<\/strong><\/p>\n

        Secondly – because your subscribers may get tired<\/strong> of reading 10,000 email subject lines that all sound the same (‘Massive Black Friday Sale!’) – and simply won’t click on yours because it won’t grab their attention.<\/p>\n

        Here are some examples of attention-grabbing Black Friday email subject lines:<\/h3>\n