![\"words](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/words-dont-come-easy.png\")
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A lot of coaches who create amazing content forget about the email marketing sales funnels<\/a><\/strong> that would allow them to convert it<\/strong>.<\/p>\n As\u00a0Danielle Sabrina<\/a>\u00a0 put it: ‘What\u2019s the point<\/strong> of having a dope creative activation that generates press or buzz and not has the proper funnels<\/a> set up digitally that can follow up and nurture those potential clients<\/strong> until they become actual clients<\/strong><\/span>?<\/em>‘<\/p>\n In this post, I will give you some go-to strategies<\/strong> and ready-made templates for newsletter sequences<\/strong> that you can use to follow up on your posts and convert those readers into clients \ud83d\ude09<\/p>\n Note: it’s not like I’m gonna tell you *what to say* to *your clients* or how. I’m just going to give you a framework and a system, which you will fill with your knowledge and value.<\/p>\n When asked why they failed to include an email marketing sales funnel<\/strong> in their blog, authors usually give two reasons:<\/p>\n Lack of time<\/em><\/p>\n Consistency\/accountability \/ self-discipline issue<\/p>\n This is because a good email marketing sales funnel<\/strong> should be actually *relevant* to the post content, not a generic newsletter you send to everyone<\/strong>.<\/p>\n So a lot of blog authors may feel like it’s going to be way too much work<\/strong> to create one.<\/p>\n They also feel at a loss on how to convey the value of their services through an email sequence<\/strong> – without being salesy.<\/p>\n Since it takes on average 7 points of contact to convert a lead into a paying customer<\/strong>, the authors may also lack confidence in how to break their content down into several steps that would logically lead the customer to…the checkout.\u00a0<\/strong><\/p>\n Say, you are a health coach<\/strong> <\/em>writing on diverse topics, such as:<\/p>\n When someone is reading a post like that they are looking for an answer to a *specific* problem<\/strong>. People with insomnia don’t want to hear about emotional eating (and vice versa).<\/p>\n I mean, you can send them one, but how is going to convince them that you can solve their specific problem?<\/p>\n Conclusion: <\/strong>you should create a separate newsletter sequence <\/strong>that will ‘breadcrumb’ the lead from the post to your checkout <\/strong>for each post (=\u00a0email marketing sales funnel).\u00a0<\/strong><\/p>\n Hold on: whaaat?!<\/p>\n …but it doesn’t need to be. As usual, it’s all about having a clear strategy + a customizable template<\/strong> you can use for every email in the sequence<\/strong>, and using email automation<\/strong>\u00a0to make the sequence come out automatically.<\/p>\n So, if you have a sequence of 4 newsletters + offers<\/strong>, you will end up writing only about 1000 words for each sequence.<\/p>\n You can do that in an hour.<\/strong><\/p>\n Let\u2019s see how.<\/p>\n Here\u2019s a universal flowchart of your emails and a template you can use for any \u2018pain-point\u2019 sequence:<\/p>\n Mark that not all warm leads will turn into clients. The flow chart also illustrates that.<\/p>\n Tip No. #1:<\/strong> Don\u2019t spend time designing fancy newsletter templates.<\/strong> It\u2019s a waste of time. What really does the selling is great, genuine content of under 300 words in each newsletter.<\/p>\n Just focus on filling in the ‘custom’ elements of the templates with lots of value<\/strong> to show of how knowledgeable you are on the topic (and that you can really help the client!)<\/p>\n Sign-up box:<\/strong>\u00a0 Be clear about \u2018what\u2019s in it for the client\u2019<\/p>\n Are you also suffering from emotional eating<\/em> [pain point discussed in your blog post]?<\/p>\n Sign-up for my newsletter and for the next 4 weeks, I will be sending you instructions on how to tackle the problem one week at a time!<\/p>\n At the end of the course, you will also receive an opportunity to get a free discovery call + a special discount for my coaching program.<\/p>\n Yes, sign me up!<\/u><\/strong><\/p>\n P.S. Make sure your signup boxes comply with General Data Protection Regulation (GDPR). You can read my post about how to make your sign-up boxes complaint here<\/strong><\/em>.<\/a><\/p>\n Hello gorgeous!<\/p>\n First of all: well done for signing-up for this newsletter. Acknowledging your problem and doing something about it – that\u2019s already a huge step in the right direction. For the next 4 weeks, I will be sending you instructions on how to tackle the problem one step at a time. Ready for step 1?<\/p>\n Here it is:<\/p>\n [description of step one] <\/em><\/strong><\/p>\n Good luck and see you next week!<\/p>\n P.S. Wanna talk about it? Schedule a FREE call with me here<\/u><\/strong><\/p>\n Hi again!<\/p>\n Glad you made it here. How was week #1? Did everything go according to plan?<\/p>\n Ready for step 2?*<\/p>\n Here it is:<\/p>\n [description of step two] <\/em><\/strong><\/p>\n Good luck and see you next week!<\/p>\n *Not ready?\u00a0 Schedule a FREE call with me here <\/u><\/strong>now!<\/p>\n Whoooa\u2026we\u2019re halfway there!<\/p>\n Can you believe it? Only two more weeks and you will be done with this course, and hopefully with [pain-point]<\/em><\/strong> forever!<\/p>\n How did week #2? I would love to hear about your journey so I can improve the course for other users in the future. Can we talk about it? Let\u2019s schedule a\u00a0 call [click here to schedule] \u2013 and I will give you some free personalized feedback as well!<\/p>\n Ready for step 3?*<\/p>\n Here it is:<\/p>\n [description of step three] <\/em><\/strong><\/p>\n Good luck and see you next week!<\/p>\n Hey ……………,<\/p>\n It\u2019s the final step and the final email from me!<\/p>\n Hope everything has been going great for you so far. So, the last thing I would like you to do to free yourself of [pain point] <\/em><\/strong>is:<\/p>\n [description of step four] <\/em><\/strong><\/p>\n If you still feel you may need some extra help with [pain point], <\/em><\/strong>let\u2019s talk about it.<\/p>\n Schedule a FREE call with me here <\/u><\/strong>now!<\/p>\n P.S. If you schedule a free call with me now you will get a 10% discount on my coaching services.<\/p>\n If not, here are some resources that can help you stay on track:<\/p>\n [links to other interesting blog posts\/resources from your blog]<\/p>\n Mark that you are not trying to hard-sell anything in those emails. You just want to take the client to a call with you, so you can show them the value of your service for *them* specifically and encourage them to become your client.<\/p>\n<\/div>\nWhy do we need this?<\/strong><\/h6>\n
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Creating a separate newsletter sequence for each post seems\u00a0<\/strong><\/em>like a lot of work…<\/em><\/h6>\n
![\"email](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/email-marketing-funnel.png\")
<\/p>\nSequence template:<\/h4>\n
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\nWelcome email:<\/strong><\/h6>\n
![\"Welcome](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/Sequence-1-2.png\")
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\n2nd<\/sup> email:<\/strong><\/h6>\n
![\"2nd](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/Sequence-2.png\")
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\n3rd<\/sup> email:<\/strong><\/h6>\n
![\"3rd](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/Sequence-3.png\")
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\n4th<\/sup> email:<\/strong><\/h6>\n
\n![\"4](\"https:\/\/www.getanewsletter.com\/wp-content\/uploads\/sites\/2\/2018\/05\/Last-email.png\")
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\nAnd now what?<\/h4>\n
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