{"id":24496,"date":"2024-05-16T09:53:31","date_gmt":"2024-05-16T09:53:31","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=24496"},"modified":"2024-05-17T09:28:22","modified_gmt":"2024-05-17T09:28:22","slug":"email-preheader","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-preheader\/","title":{"rendered":"Guide del 9: Preheader EN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24496\" class=\"elementor elementor-24496\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4680f34 e-flex e-con-boxed e-con e-parent\" data-id=\"4680f34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70af9ed e-con-full e-flex e-con e-child\" data-id=\"70af9ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7609f2 ignore elementor-widget elementor-widget-heading\" data-id=\"a7609f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to increase<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3cdf00 elementor-widget elementor-widget-heading\" data-id=\"d3cdf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Email open rates with email preheaders<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b854af elementor-widget elementor-widget-text-editor\" data-id=\"0b854af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Find out what an email preheader is and how it complements your email subject line to get more people to read\u00a0<\/span><span data-preserver-spaces=\"true\">your emails<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c12a8e3 e-con-full e-flex e-con e-child\" data-id=\"c12a8e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379fddf elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"379fddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bc106 elementor-widget elementor-widget-text-editor\" data-id=\"c5bc106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWritten by: Emma Sj\u00f6berg\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668edd2 elementor-widget elementor-widget-spacer\" data-id=\"668edd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f7a5e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"54f7a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a41fe3 elementor-widget elementor-widget-text-editor\" data-id=\"2a41fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t16 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e329e2 elementor-widget elementor-widget-spacer\" data-id=\"6e329e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d59f85 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6d59f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b898ef7 elementor-widget elementor-widget-text-editor\" data-id=\"b898ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReading time: 6 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df5502e e-flex e-con-boxed e-con e-parent\" data-id=\"df5502e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b5d17b e-con-full e-flex e-con e-child\" data-id=\"5b5d17b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b451c3 elementor-widget elementor-widget-image\" data-id=\"9b451c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png\" class=\"attachment-full size-full wp-image-24509\" alt=\"How to increase email open rates with email preheaders\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/increase-open-rates-email-preheaders-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c488d00 e-flex e-con-boxed e-con e-parent\" data-id=\"c488d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0f8725 e-con-full e-flex e-con e-child\" data-id=\"b0f8725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a5476 elementor-widget elementor-widget-text-editor\" data-id=\"c5a5476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Let&#8217;s be honest. It doesn&#8217;t matter how well you write or how good-looking your email newsletter is if you can&#8217;t get your subscribers interested in opening it.<\/strong><\/p><p><span data-preserver-spaces=\"true\">Many businesses, big and small, waste an\u00a0<\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">\u00a0part of the newsletter. Here&#8217;s what you should do to avoid making the same mistake. What is the part of my newsletter that I have missed, you might ask?<\/span><\/p><p><span data-preserver-spaces=\"true\">The answer is the part called the email preheader.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cebbc5 elementor-widget elementor-widget-table-of-contents\" data-id=\"5cebbc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5cebbc5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2777533 e-flex e-con-boxed e-con e-parent\" data-id=\"2777533\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7aa02c e-con-full e-flex e-con e-child\" data-id=\"a7aa02c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fad03ef elementor-widget elementor-widget-text-editor\" data-id=\"fad03ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 1<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f698f elementor-widget elementor-widget-heading\" data-id=\"35f698f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an email preheader?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f19fb4a e-flex e-con-boxed e-con e-parent\" data-id=\"f19fb4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a8c545 e-con-full e-flex e-con e-child\" data-id=\"4a8c545\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b901000 elementor-widget elementor-widget-image\" data-id=\"b901000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1284\" height=\"630\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-illustration.png\" class=\"attachment-full size-full wp-image-24511\" alt=\"Illustration of an email preheader\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-illustration.png 1284w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-illustration-300x147.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-illustration-1120x550.png 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-illustration-768x377.png 768w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c8f42 elementor-widget elementor-widget-spacer\" data-id=\"e5c8f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd3d4 elementor-widget elementor-widget-text-editor\" data-id=\"fafd3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The email preheader is the text that appears directly in the inbox below your subject line. It is used by email programs (Outlook, Gmail, etc.) to give the reader a glimpse of what your email contains.<\/span><\/p><p><span data-preserver-spaces=\"true\">The text used for a preheader is the part at the top of your newsletter. If you do not customize this top text, your email program will take the first part of the newsletter and use it as the email preheader.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a41eee elementor-widget elementor-widget-heading\" data-id=\"6a41eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the benefit of having a great email preheader?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3991b elementor-widget elementor-widget-spacer\" data-id=\"4f3991b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b95e033 elementor-widget elementor-widget-image\" data-id=\"b95e033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1284\" height=\"630\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/bad-example-of-an-email-preheader.png\" class=\"attachment-full size-full wp-image-24513\" alt=\"A bad example of an email preheader\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/bad-example-of-an-email-preheader.png 1284w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/bad-example-of-an-email-preheader-300x147.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/bad-example-of-an-email-preheader-1120x550.png 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/bad-example-of-an-email-preheader-768x377.png 768w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba16bd elementor-widget elementor-widget-spacer\" data-id=\"1ba16bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52bdec elementor-widget elementor-widget-text-editor\" data-id=\"c52bdec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">What you can influence to get more people to open your email is what is visible in the overview of the\u00a0<\/span><span data-preserver-spaces=\"true\">reader&#8217;s<\/span><span data-preserver-spaces=\"true\">\u00a0inbox. What is visible is the email subject line and the email preheader. Therefore, you should use this golden opportunity to create interest in your newsletter and get more people to open and read it.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Subscribers read the subject line and the preheader to get an understanding of what your newsletter contains.<\/span><\/p><p><span data-preserver-spaces=\"true\">\u201cD<\/span><span data-preserver-spaces=\"true\">oes the email look strange? Click\u00a0<\/span><span data-preserver-spaces=\"true\">here<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">as the preheader shows in the image above\u00a0<\/span><span data-preserver-spaces=\"true\">or<\/span><span data-preserver-spaces=\"true\">\u00a0other information that\u00a0<\/span><span data-preserver-spaces=\"true\">doesn&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0sell the newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">doesn&#8217;t<\/span><span data-preserver-spaces=\"true\">\u00a0do the job when it comes to creating curiosity about its content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-882a5ca elementor-widget elementor-widget-heading\" data-id=\"882a5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I add an email preheader to my newsletter?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79d989 elementor-widget elementor-widget-text-editor\" data-id=\"c79d989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Before you think about how to add an email preheader, you should look at the text at the top of your newsletter and ask yourself if it does a great job of summarizing the content of your newsletter. If the answer is no, continue reading below for tips on how to write better email preheaders.<\/span><\/p><p><span data-preserver-spaces=\"true\">The easiest way to add an email preheader without any code is to use a tool for your email marketing like Get a Newsletter.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">With Get a Newsletter, adding a preheader takes less than 5 minutes. Start by dragging a single-column section at the top of your newsletter. Then drag in a block of text, and then type the text you want as a preheader.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2de4e elementor-widget elementor-widget-text-editor\" data-id=\"4a2de4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span data-preserver-spaces=\"true\"><strong>Tip:<\/strong> You can set the text color to the same background color as you have in the content of your newsletter. This way, the text won&#8217;t be visible in the newsletter but will still appear as a preheader in your subscribers&#8217; inboxes.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00cb151 elementor-widget elementor-widget-spacer\" data-id=\"00cb151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73cb3f elementor-widget elementor-widget-heading\" data-id=\"b73cb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How long should an email preheader be?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905b2e4 elementor-widget elementor-widget-text-editor\" data-id=\"905b2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">The length of an email preheader depends on the device your subscribers use to read your newsletter.\u00a0<\/span><span data-preserver-spaces=\"true\">To make it stand out regardless of the device<\/span><span data-preserver-spaces=\"true\">, a guideline is that it should be between 30 and 80 characters.<\/span><\/p><p><span data-preserver-spaces=\"true\">If the preheader is too long, it will cut off with \u201c<\/span><span data-preserver-spaces=\"true\">&#8230;<\/span><span data-preserver-spaces=\"true\">\u201d\u00a0<\/span><span data-preserver-spaces=\"true\">and if<\/span><span data-preserver-spaces=\"true\">\u00a0it is too short, the next part of the newsletter will be visible.<\/span><span data-preserver-spaces=\"true\">\u00a0It is always a good idea to\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0that the most important information comes first so that it is\u00a0<\/span><span data-preserver-spaces=\"true\">visible<\/span><span data-preserver-spaces=\"true\">\u00a0whether it is too short or too long.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">To be on the safe side, you can always test sending to yourself and check on different devices, as well as email programs\u00a0<\/span><span data-preserver-spaces=\"true\">how<\/span><span data-preserver-spaces=\"true\">\u00a0your email subject line and email preheader look like.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eaf001 e-flex e-con-boxed e-con e-parent\" data-id=\"2eaf001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84f9ca3 e-con-full e-flex e-con e-child\" data-id=\"84f9ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de8558 elementor-widget elementor-widget-text-editor\" data-id=\"6de8558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Chapter 2<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cdf37 elementor-widget elementor-widget-heading\" data-id=\"55cdf37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips on how to write better email preheaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6c7330 e-flex e-con-boxed e-con e-parent\" data-id=\"f6c7330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-947a428 e-con-full e-flex e-con e-child\" data-id=\"947a428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0edd96d elementor-widget elementor-widget-text-editor\" data-id=\"0edd96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When writing an email preheader, you should think the same way as you do when writing an email subject line or heading. That is, your subject lines, preheaders, or headlines should fulfill two requirements:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Arouse the reader&#8217;s interest<\/span><\/li><li><span data-preserver-spaces=\"true\">Briefly summarize or tell about the content of the text<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\"><br \/>As the preheader will appear together with the subject line, it is good if they complement each other, allowing you to develop what you are trying to convey with your subject line.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af508e6 ignore elementor-widget elementor-widget-heading\" data-id=\"af508e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop your email subject line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04950f4 elementor-widget elementor-widget-text-editor\" data-id=\"04950f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">In some cases,\u00a0<\/span><span data-preserver-spaces=\"true\">it is not possible to provide<\/span><span data-preserver-spaces=\"true\">\u00a0enough information in the email subject line because of available space.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\">\u00a0is where your preheader comes in and gives you more space to develop what you want to say with the subject line.<\/span><\/p><p><span data-preserver-spaces=\"true\">Repeating the same message in your subject line and preheader\u00a0<\/span><span data-preserver-spaces=\"true\">is a waste of<\/span><span data-preserver-spaces=\"true\">\u00a0space. Make sure to write something new when needed to avoid repetition\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0you will also increase your chances of your subscribers wanting to open your email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411915d ignore elementor-widget elementor-widget-heading\" data-id=\"411915d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encourage your subscribers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b00e8 elementor-widget elementor-widget-text-editor\" data-id=\"07b00e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Once you know what your goal is with your email campaign, you can include a call-to-action in the email preheader and adapt it to your specific audience. It will make it clear to your subscribers what the content of your email is about and influence recipients to open it.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you use a call-to-action in your email preheader,\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0it works well with your email subject line<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78a0f2 ignore elementor-widget elementor-widget-heading\" data-id=\"d78a0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create curiosity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdcc8a3 elementor-widget elementor-widget-text-editor\" data-id=\"cdcc8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">When you make your subscribers curious, you increase the chances of them\u00a0<\/span><span data-preserver-spaces=\"true\">being drawn<\/span><span data-preserver-spaces=\"true\">\u00a0to the content\u00a0<\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\">\u00a0that&#8217;s something<\/span><span data-preserver-spaces=\"true\">\u00a0you should take full advantage of for your preheader.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">You don&#8217;t always have to say things straight out to create curiosity. A clever question or wording where the person understands between the lines what they are reading about can be enough to trigger curiosity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75ecfb ignore elementor-widget elementor-widget-heading\" data-id=\"c75ecfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use FOMO \u2013 Fear of missing out<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba0034 elementor-widget elementor-widget-text-editor\" data-id=\"aba0034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">As with the email subject line, you can create a sense of urgency in the preheader to grab your s<\/span><span data-preserver-spaces=\"true\">ubscribers&#8217; attention and encourage them to act before it&#8217;s too late.<\/span><\/p><p><span data-preserver-spaces=\"true\">Creating a sense of urgency is ideal when, for example, you offer something for a limited time or when your offer is valid for a certain number of people.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b262d5b ignore elementor-widget elementor-widget-heading\" data-id=\"b262d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb0e08 elementor-widget elementor-widget-spacer\" data-id=\"5bb0e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d079f elementor-widget elementor-widget-image\" data-id=\"13d079f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1284\" height=\"630\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-example-numbers.png\" class=\"attachment-full size-full wp-image-24515\" alt=\"\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-example-numbers.png 1284w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-example-numbers-300x147.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-example-numbers-1120x550.png 1120w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/email-preheader-example-numbers-768x377.png 768w\" sizes=\"(max-width: 1284px) 100vw, 1284px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7e61e elementor-widget elementor-widget-spacer\" data-id=\"be7e61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e38de6 elementor-widget elementor-widget-text-editor\" data-id=\"9e38de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Numbers are a good and easy way to show the recipients what they get when they choose to read your newsletter. Use a low number if you want to teach something, as it suggests that the process is quick and easy. Use a higher number if the offer is about discounts, for example.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef105b9 ignore elementor-widget elementor-widget-heading\" data-id=\"ef105b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use emojis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe5873 elementor-widget elementor-widget-text-editor\" data-id=\"ebe5873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Using emojis can be a fun and effective way to grab your subscribers&#8217; attention and give your preheader more character.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">If you use emojis, you should\u00a0<\/span><span data-preserver-spaces=\"true\">make sure<\/span><span data-preserver-spaces=\"true\">\u00a0they align with your brand and don&#8217;t overuse them so that your subscribers are not negatively surprised. To\u00a0<\/span><span data-preserver-spaces=\"true\">find out<\/span><span data-preserver-spaces=\"true\">\u00a0if emojis work for your target audience, you can A\/B test your preheaders with and without emojis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7fdab ignore elementor-widget elementor-widget-heading\" data-id=\"5f7fdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65474a elementor-widget elementor-widget-text-editor\" data-id=\"e65474a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Keep in mind<\/span><span data-preserver-spaces=\"true\">\u00a0that your email subject line and email preheader should highlight your content in one way or another. If the subject line or preheader doesn&#8217;t deliver, your subscribers will eventually stop opening your newsletter &#8211; no matter how well you write it.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want more tips on\u00a0<\/span><span data-preserver-spaces=\"true\">how to write<\/span><span data-preserver-spaces=\"true\">\u00a0better email preheaders, you can read the section on <a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-subject-lines\/\">how to write better email subject\u00a0<\/a><\/span><span data-preserver-spaces=\"true\">lines<\/span><span data-preserver-spaces=\"true\">\u00a0as these tips are equally applicable to preheaders.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can continue reading the next part of the guide on\u00a0<\/span><span data-preserver-spaces=\"true\">how to automate<\/span><span data-preserver-spaces=\"true\">\u00a0your email marketing or get started now with <a href=\"https:\/\/app.getanewsletter.com\/signup\/\">Get a Newsletter&#8217;s free plan<\/a> and start sending newsletters to your customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e06864b e-flex e-con-boxed e-con e-child\" data-id=\"e06864b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c4fb69 e-con-full e-flex e-con e-child\" data-id=\"4c4fb69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c448f ignore elementor-widget elementor-widget-heading\" data-id=\"d4c448f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get started with email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d26570 elementor-widget elementor-widget-text-editor\" data-id=\"1d26570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Start creating &amp; sending email newsletters for free with Get a Newsletter\u00a0<\/span><span data-preserver-spaces=\"true\">to easily reach your subscribers and customers<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d95b1 elementor-tablet-align-center elementor-mobile-align-justify elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46d95b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/app.getanewsletter.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0ff715 e-con-full e-flex e-con e-child\" data-id=\"f0ff715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a105b62 elementor-widget elementor-widget-image\" data-id=\"a105b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"782\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business.png\" class=\"attachment-large size-large wp-image-22105\" alt=\"Powerful features to grow your business\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business.png 960w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business-300x244.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2023\/04\/powerful-features-to-grow-your-business-768x626.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7622086 e-flex e-con-boxed e-con e-parent\" data-id=\"7622086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8375f83 ignore elementor-widget elementor-widget-heading\" data-id=\"8375f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep reading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b302fe8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b302fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-381db01 e-con-full e-flex e-con e-child\" data-id=\"381db01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1a44dd e-con-full e-flex e-con e-child\" data-id=\"b1a44dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22711fb elementor-widget elementor-widget-image\" data-id=\"22711fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png\" class=\"attachment-full size-full wp-image-24521\" alt=\"How to get started with email automation\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-get-started-with-email-automation-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e6715 elementor-widget elementor-widget-text-editor\" data-id=\"39e6715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 10\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da04778 elementor-widget elementor-widget-heading\" data-id=\"da04778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/email-automation\/\">How to get started with email automation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30dac3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30dac3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8e6a8a e-con-full e-flex e-con e-child\" data-id=\"b8e6a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74e0abf e-con-full e-flex e-con e-child\" data-id=\"74e0abf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee5cde elementor-widget elementor-widget-text-editor\" data-id=\"3ee5cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Emma Sj\u00f6berg\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06f7529 e-con-full e-flex e-con e-child\" data-id=\"06f7529\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7438d3 elementor-widget elementor-widget-spacer\" data-id=\"a7438d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a367340 e-con-full e-flex e-con e-child\" data-id=\"a367340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791f28f elementor-widget elementor-widget-text-editor\" data-id=\"791f28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>8 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ba60b0 e-con-full e-flex e-con e-child\" data-id=\"5ba60b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eccb61 elementor-widget elementor-widget-image\" data-id=\"2eccb61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/optimize-email-marketing\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png\" class=\"attachment-full size-full wp-image-24548\" alt=\"How to optimize your email marketing campaigns\" srcset=\"https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns.png 889w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-300x169.png 300w, https:\/\/getanewsletter.com\/wp-content\/uploads\/2024\/05\/how-to-optimize-email-marketing-campaigns-768x432.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4876067 elementor-widget elementor-widget-text-editor\" data-id=\"4876067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPart 11\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7a8df elementor-widget elementor-widget-heading\" data-id=\"9c7a8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/getanewsletter.com\/en\/marketing-guides\/how-to-succeed-with-your-email-marketing\/optimize-email-marketing\/\">How to optimize your email marketing campaigns<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851a14a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"851a14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e5add2 e-con-full e-flex e-con e-child\" data-id=\"8e5add2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e8b1fc e-con-full e-flex e-con e-child\" data-id=\"0e8b1fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d2442 elementor-widget elementor-widget-text-editor\" data-id=\"51d2442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Sebastian Brissman\n<\/strong>Marketing team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-debbe10 e-con-full e-flex e-con e-child\" data-id=\"debbe10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c7503 elementor-widget elementor-widget-spacer\" data-id=\"96c7503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56bd123 e-con-full e-flex e-con e-child\" data-id=\"56bd123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb75fc7 elementor-widget elementor-widget-text-editor\" data-id=\"fb75fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reading time<br>\n<\/strong>13 minutes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to increase Email open rates with email preheaders Find out what an email preheader is and how it complements your email subject line to get more people to read\u00a0your emails. Written by: Emma Sj\u00f6berg 16 May 2024 Reading time: 6 minutes Let&#8217;s be honest. It doesn&#8217;t matter how well you write or how good-looking [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":20817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-24496","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/24496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=24496"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/24496\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20817"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=24496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}