{"id":20978,"date":"2022-09-28T08:25:43","date_gmt":"2022-09-28T08:25:43","guid":{"rendered":"https:\/\/getanewsletter.com\/?page_id=20978"},"modified":"2023-06-15T14:43:08","modified_gmt":"2023-06-15T14:43:08","slug":"majornas-bryggeri-newsletters","status":"publish","type":"page","link":"https:\/\/getanewsletter.com\/en\/customers\/majornas-bryggeri-newsletters\/","title":{"rendered":"Case Study: Majornas Bryggeri"},"content":{"rendered":"\t\t
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Craft brewery<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Majornas Bryggeri<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cIt’s a very smooth and easy service! I have used several other services in the past that have been far too advanced.<\/p>

The open rate of the newsletters is about 50%, which is a great result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Get\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Majornas Bryggeri is a craft brewery in Gothenburg where beer culture is in the spotlight. They offer beer, vegetarian dishes, tours, brewing courses, and beer tastings.\u00a0<\/strong><\/p>

The brewery was founded in 2014, and for the last three years, Tobbe Johansson has been using Get a Newsletter’s service to send newsletters for Majornas Bryggeri.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tWe scaled up in 2019 and felt we needed to establish a better connection with our customers and fans. Since I've been working with advertising and information for quite a long time, I got the responsibility to find an easy tool that could convey our message.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More important than ever to send newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It was a challenging year for Majornas Bryggeri<\/a> during the pandemic, which also had an impact. According to Tobbe, it has been more crucial than ever to send newsletters<\/a> to maintain their relationship with the customers.<\/p>\n

The open rate of the newsletters is about 50%, which is a great result. Customers are close locally and sometimes listen to the emails the brewery sends, which pleases Tobbe Johansson particularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tRight now, the focus has been entirely on keeping in touch with customers and inspiring. But I am pleased we continue to have a relatively high opening rate.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Majornas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We can easily create and send two newsletters per month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tobbe has a good knowledge of the range of email marketing services available but got stuck with Get a Newsletter. What was crucial was how easy it was to create the service and that it was affordable. Majornas Bryggeri invests in two different newsletters that get sent out every month.\u00a0<\/p>

A mailing for friends of the brewery – similar to a membership club where subscribers receive news and offers before others. The second one is a general newsletter sent out to all customers who want to know the range of products on offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tIt's a very smooth and easy service! I have used several other services in the past that have been far too advanced. Affordable too, as I can get free support if I get stuck along the way, explains Tobbe.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Companies trusting us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"brinken\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mister\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"teknikproffset\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ung\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"swansons\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Majornas\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tips for you who also want to succeed with your newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tobbe Johansson’s top three tips for getting started and creating newsletters that get results are:<\/strong><\/p>

  • Don’t wait too long. Create routines and plan when to create and send the newsletter. Arrange a publishing schedule to make things happen.

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  • Don’t complicate things! If you find something in your business of interest, others are likely to find it interesting too. Read through the mailing a second time and simplify the content. “Kill your darlings” is a must!

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  • Use more pictures. A picture is worth a thousand words. If a picture can replace a lot of text, use that picture.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Craft brewery Majornas Bryggeri \u201cIt’s a very smooth and easy service! I have used several other services in the past that have been far too advanced. The open rate of the newsletters is about 50%, which is a great result. Majornas Bryggeri is a craft brewery in Gothenburg where beer culture is in the spotlight. […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":16597,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-20978","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/comments?post=20978"}],"version-history":[{"count":0,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/20978\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/pages\/16597"}],"wp:attachment":[{"href":"https:\/\/getanewsletter.com\/en\/wp-json\/wp\/v2\/media?parent=20978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}